07/02/2022
5 Reasons You Should Be Advertising on Facebookđ€©đ€©đ€©
#1: Your Audience Is On Facebook
Facebook has a user base larger than the population of China! With 1.49 billion members worldwide, and 22 billion ad clicks per year, Facebook is providing businesses with the largest advertising opportunity since search. So yes, your audience is on there somewhere
#2: Facebook Ads Are Cheap
Seriously, theyâre practically free! Well, not quite. In fact, the reason you need to advertise is because getting traction from organic activity on your business page wonât yield results. Just take a look at the graph below, which unfortunately proves that the days of organic reach are long gone; your posts just arenât showing up in your fansâ Facebook newsfeed:
#3: The Targeting Capabilities of Facebook Are Exceptional
Along with tons of different ad types, like video ads, the level of granularity you can get with Facebook targeting capabilities is beyond belief to me. You can literally target Obama or the Prime Minister of France. Whether it be by behaviors, interests, demographics, connections, age ranges, languages, or locations, you can dig pretty deep with these targeting capabilities and layer them upon each other to ensure youâre getting rid of any questionable, out-of-market clickers. The location targeting is especially useful for local businesses looking to advertise on Facebook.
#4: Facebook Is Effective to Push On-the-Fence Leads Down the Funnel
Still nervous? Try out remarketing on Facebook through custom audiences.
This strategy works wonders for marketers because remarketing works by targeting an audience that has already visited your site, and therefore is more likely to be interested in your products or offerings at some level. If youâre already doing paid search, try out âThe Savvy Social Stalkerâ hack. With this technique, youâll give your PPC leads a push by remarketing to the non-converters via Facebook ads.
#5: Facebook Allows You to Find New Qualified Leads Easily
Once youâve found an audience that converts like crazy, you can clone them. I kid you not! The feature is called âlookalike audiencesâ where you can take a custom audience and Facebook will reach NEW people who are similar to that audience and therefore likely to be interested in your business.
Lookalike audiences can also be built with conversion pixels (for instance, the conversion pixels from your paid search ads!), install data from mobile apps, or simply from fans of your page. You can also further define the size and targeting options to ensure your lookalike audience is an accurate reflection of your target buyers.
âThis approach takes the guesswork out of targeting for user acquisition, leading to increased revenue,â says Content Marketing Manager at Nanigans, Julianna Casale. âWine ecommerce company Club W saw a 5X increase in revenue when they âpairedâ their video ads with Lookalike Audience target.â
If you want to keep up and beat your competitors, follow my advice and hop on the Zuckerberg bandwagon â it isnât bad! You can get started with these 8 Best (Free!) Facebook Ads Courses for Each Learning Level.
