Sambal Lab

21/11/2023

Exciting news!
Our founder, Balreet, will judge at the Kancils sCoolers 2023.
Special Category for special ideas.
Very expressive, borderline whacky. Just like Balreet.
We know she’ll fit right in.
Too cool for school, winners to be announced on Fri 24 Nov at the Kancil Awards.

15/05/2023

The perfect pairing of exquisite elements
150 years of heritage and savoir-faire, with the elegance of couture.

World-renowned fashioned designer Kim Jones pays tribute to Hennessy X.O with his creations - an exclusive Masterpiece decanter, a limited-edition bottle, as well as the stand-out piece of the range,
the Hennessy Low Sneaker.

Behold the perfect pairing of exquisite elements.

conceptualised, designed, built, and delivered by

26 April – 07 May
Pavilion Bukit Jalil








Team:
Dawn Choong
CSYinn
Reuben Gomes
Rohen G
Aldrin Aloysius Anthony
Natania
Erina
Elyssa

15/05/2023

04/05/2023

MAY THE 4TH ENLIGHTEN YOU

01/05/2023

From the clothes on our backs to the phones in our pockets, everything we hold in our hands has passed through the hands of countless workers before reaching us.

As we go about our daily lives, these unsung heroes work tirelessly behind the scenes. Let the clothes we wear and the phones we carry be constant reminders of the vast network of workers who contribute to our daily lives, from the farmers and factory workers who produce the raw materials to the designers and engineers who bring these products to market.

We remain forever thankful for the essential contributions they have made to making our lives easier.

22/04/2023

After a month of austerity and self-reflection, we come out on the other side taking away lessons in self-discipline, empathy and a sense of gratefulness for what we have. While Ramadan may be over, let us take forward those learnings into the year ahead.

Eid Mubarak!

05/10/2022

Client: Tiger Crystal

Dates: 2 June 2022 – 5 June 2022

Objective: Brand Rejuvenation

Services: Experimental Activation | Brand Experiences

30/09/2022

The third instalment of HennessyMyWay positions Hennessy at the forefront of the growing demand for sustainability in the bartending space, encouraging bartenders around the world to join the movement by submitting their sustainable cocktails.

The challenge was defining what that meant. So that’s what we did.

Our comms strategy was to contextualize the idea of sustainability in a relatable way to the local audience.

Delivering our message in that way boosted our participation rate –helping us discover that sustainable practices are not unfamiliar in the Malaysian bartending scene– with two local bartenders even emerging Grand Prize winners.

The catch? They didn’t know their methods were sustainable!

Thank you for allowing us to be part of the movement!

Service: PR | Amplification | Content Creation (Social Media)

Results:
47 Press Clippings | 94 Social Media Posts | ROI: 1900%

28/09/2022

GUINNESS DRAUGHT IN A CAN TURNS EVERY HOUSE INTO A HOUSE OF GUINNESS

We conceptualised, designed, built, and delivered this unique 8-week-long immersive & experiential pop-up for Guinness to connect with the next Generation of Guinness fans.

We based this on our belief that the best way to get to know someone is to visit their house.

Every touchpoint in the experience is associated with an emotion of drinking Guinness Draught in a Can to introduce the product to a new generation of primarily Gen Z drinkers.

Thanks to Guinness for the opportunity to make magic with you!

Services:
Strategy | Concept | Design | Build | Creatives | Experiential Activation

Team:
Balreet Gill
Jodh Dheensay
Csyinn Yinn
Rohen G Paramenthiram
Aldrin Aloysius
Elisa Chiang
Natania David
Erina Nadzira

27/09/2022

GUINNESS DRAUGHT IN A CAN TURNS EVERY HOUSE INTO A HOUSE OF GUINNESS.
Conceptualised, designed, built, and delivered by Sambal Lab.

An 8-week-long immersive & experiential pop-up that connected with the next Gen of Guinness fans.

Client: Guinness MY

Services: Strategy | Concept | Design | Build | Creatives | Experiential Activation

20/09/2022

Boutique agency currently seeking SAE / AM / SAM.

Email us at [email protected]

Don't be shy.

27/07/2022

In the first four days, House of Guinness welcomed around 2,000 visitors. Guinness also achieved more than 90% in media quality index, which surpassed its ambitions.