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Primal - Integrated Marketing Agency

Name: Primal - Integrated Marketing Agency
Address: Mercu 2, Level 40, KL ECO CITY, Kuala Lumpur, 59200, MY
Telephone: +601114056439

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Primal - Integrated Marketing Agency

Primal is the marketing partner designed to meet the needs of brands today. Our approach of globally-minded yet locally-tuned people sets us apart.

At Primal, we're not just an agency; we're partners in delivering outcomes. Our different approach of globally-minded yet locally-tuned people sets us apart. With a digital-first approach, our core pillars incorporate: strategy, search, performance, creative, social and data. Underpinned by integrated teams that ensure consistency and accelerated results. We're a team committed to creating impact and building deep relationships. Partnering with Primal means opting for a path less travelled. A commitment to not just progress but to think differently. With us, you’re making a statement about your vision for the future.

07/09/2026

A special month for us this August 💚
Highlights of the month
📌 Primal Outing 2026
Our Primal Malaysia team flew over to join the Thai team's outing for the first time, at Health Land Resort & Spa in Pattaya. After so long working together online, meeting properly in person left a real impression, and the outing games we always play were a lot more fun with everyone in the same room.
📌 Google x Primal Malaysia
As our Malaysia team has grown, Google has come in to support us one to one, so we can look after every partner across every campaign.
👋 New Joiner
Welcome Toeng (Content Writer) and Princess (Strategist Executive) to the Primal team.
🤝 Welcome 12 New Brands
Thank you to every partner who chose to travel with us this month 💛
If you would like to be part of the team, apply at www.primal.careers

01/09/2026

One Primal across two countries, now one big team. 🇹🇭🇲🇾✨
This year, the Primal Outing felt a little more special as our Primal Malaysia team joined us in Thailand for the first time. 🌴
Two teams, finally in one place, together at Health Land Resort & Spa in Pattaya. We spent our time playing games, getting competitive, showing off our Movie Look outfits, unwinding with a good massage, sharing good stories and having plenty of laughs. 🎬🏆💆🍽️
It was a chance to step away from our screens, meet the people we usually work with across borders and enjoy being together outside work.
Because being one team means more than working on the same projects. It is about getting to know each other, showing up for each other and growing together, wherever we are. 🤝
First time together, definitely not the last. 🇹🇭🇲🇾
Thank you to the team there for looking after us so well. 🩵

26/08/2026

Google Trends has added interactive maps and a regional breakdown to the Explore page. 🗺️
Google shared the update on the Google Trends LinkedIn account, describing the maps as a clearer way to tell the story in the data: where a search is happening, not only when.
What is in it

🩵 Interactive maps sit inside the Explore page alongside the existing timeline
💛 A regional breakdown reads search interest by area instead of one national curve
🧡 The rollout is gradual, so it will not show on every account yet
Why this matters here

Search demand in Thailand is usually planned against a single national line, and that hides how differently Chiang Mai, Khon Kaen and Phuket move. A regional read gives budget splits and content calendars something firmer to sit on.

The useful part is the question it puts in front of you: where is demand actually coming from, and does the plan reflect that?

📌 Save this for your next planning round

Want a clearer read on where your search demand sits?
🔗 audit.prml.com

20/08/2026

AI Search is here. So how are global brands actually adapting? 👀

Google has published interviews with three global brands on how they are adjusting their strategy for AI Search. All three spoke at Cannes.

• Linda Ha, Deputy CMO at IKEA
• Dan Finley, Group CEO at Debenhams
• Andy Wells, VP of Growth Marketing at DoorDash

They landed on the same answer: brands need to do two things at once.

1️⃣ Build a strong organic search foundation
Give your site clear structure and content so AI can understand your brand and cite it.

2️⃣ Use AI-powered ads more strategically
Capture the complex, long-tail search intent you cannot predict.

IKEA reported that its AI Max work in the US drove 127% store visitation growth with improved ROAS, and the company is now expanding it across major markets.

DoorDash put it plainly. Most people do not think of a brand as the answer in the first place. If you are not present where people search, you never get the chance to solve their problem.

The common misreading is that AI Search replaces Search. It sits on top of it. Technical health, domain authority and content quality are still the foundation underneath.

👉 Swipe for the key takeaways from all three brands

Want to know how often AI names your brand?
🔗 audit.prml.com

05/08/2026

July Highlights at Primal 🚀
July had us picking up insights in Singapore and Malaysia, then coming back to sharpen our own team. 💚
📌 Google Marketing Live SEA 2026
Our team flew to Singapore as a Google Partner Agency. The event ran on AI and Gemini, from AI Max for Search and Asset Studio to the move into the Agentic era.
📌 AI Brain Workshop
We sat down as a team to work out what AI actually changes inside an agency. INSTINCT is Primal's internal AI capability, and it is making the whole agency faster and sharper at the work.
📌 TikTok Agency Matchmaking Day
Our Malaysia team joined TikTok and Nexus Concept for a day of 2026 marketing insights and the agency programme.
📌 Mamak + UNO Night
They closed the month over dinner and a few rounds of UNO.
👋 Welcome Gift (Social Media and Content Creator), Kaopun (Account Executive, Enterprise), Pla (Graphic Designer) and Alexander (Performance Marketing Specialist) to the team.
🤝 Welcome 13 New Brands
Thank you to every new partner who joined us in July. Let's get to work.
The industry shifts every month. We keep moving with it. 🚀
Interested in joining the team? www.primal.careers

22/07/2026

Primal x Google Marketing Live SEA 2026 🇸🇬
The Primal team went to Singapore to join the biggest and most exclusive Google advertising event of the year.
This year was all about the era of AI and Gemini. The topics on stage included:
✨ The future of Search in the AI era, where people now ask in full, natural sentences instead of short keywords
✨ AI Max for Search, letting AI capture demand more broadly and more accurately
✨ Asset Studio, a creative production tool that moves faster with Gemini
✨ YouTube, playing a stronger role for both brand and sales
✨ Next generation measurement that proves results more clearly
✨ The move into the Agentic era, where AI helps run the work, and this event also unveiled a brand new AI tool.
Because when you choose Primal, you're choosing an agency that Google trusts. ✅

16/07/2026

Google now shows you how much traffic Search sends to your Instagram, TikTok, X and YouTube content.

Search Console has launched platform properties, a new property type that lets you see how your social and video posts perform on Google Search and Google Discover, even without a website of your own. Announced 7 July 2026.

What you get:
- Performance report: total clicks, impressions and the queries bringing people to your posts. Filter, sort and export the data.
- Insights report: recent traffic trends and your top-performing posts.
- Achievements: total clicks from Search over the last 28 days.

For the first time your Search and Social teams read the same numbers, instead of arguing over which dashboard is right.

Most brands are already earning Search visibility on social they never measured. Find out how much you are leaving on the table.

Get your free audit: audit.primal.com

07/07/2026

June Highlights at Primal 🚀
This June was all about AI Search across Thailand and Malaysia, on the main stage in Bangkok and through intensive team training. 💚
📌Team Highlights

Marketing Oops! Summit 2026. On 11 June, Primal joined over 2,400 marketers at Queen Sirikit National Convention Centre. Our CEO Mark McDowell took the Action Stage to talk AI Search, why AI picks certain brands and drops others. The booth stayed busy all day with brands asking whether they show up in AI.
Malaysia Team Highlights. Our Malaysia Tribe got an intensive AI training session led directly by our CEO, keeping the team sharp for where the industry is heading. They wrapped up with a bowling night to relieve some stress and reset together.
🤝 Welcome 6 New Brands. Thank you to every new partner who joined us in June.
AI Search is moving fast. So are we. 🚀
Interested in joining the team? www.primal.careers

01/07/2026

Jubilee Diamond: 93% of Keywords hit the Top 3 in just 3 months! 💎
When it comes to fine jewelry, visual detail is everything. But for Jubilee Diamond, high-quality images became a double-edged sword, creating technical roadblocks that hindered their online shine. Primal stepped in to polish their digital presence, proving that "Beauty" and "Performance" can go hand in hand.

😵‍💫 The Challenge:
• Technical Debt: Large image files negatively impacted Core Web Vitals and user experience.
• Confused Search Engines: Parameterized URLs created duplicate content, diluting ranking power.
• Crawl Budget Issues: Google couldn't efficiently index important pages due to structure issues.
• Visibility Block: Despite strong brand equity, technical flaws kept them off Google's first page.

🔑 Primal’s Approach:
• Technical Overhaul: We fixed canonical tags and structured URLs to eliminate duplicate content issues.
• Speed Optimization: Compressed media files and adopted next-gen formats to boost site speed without losing visual quality.
• Strategic Crawling: Refined internal linking to help search engines find high-value pages easily.

📈 Results in 3 Months:
• 93% of target keywords ranked in the Top 3
• +119% Increase in Search Visibility
• +56% Increase in Organic Traffic

📌 Want to unlock your website's full potential like this?
Get your free marketing plan 👉 https://strategy.prml.com/

09/06/2026

May Highlights at Primal 🌏
This May, our team headed to Singapore for Ahrefs Evolve 2026, one of the most important SEO gatherings in the region. 💚
Team Highlights

Ahrefs Evolve Singapore 2026. Our team was in Singapore for one of the region's top SEO and AI Search gatherings. Strong sessions, sharp conversations, and plenty to bring back for our partners.

Exclusive AI Upskill with CEO. Our Malaysia team got hands-on AI training led directly by our CEO, keeping the team sharp and ready for what the industry is moving towards.
👋 New Joiner & Promotion
Welcome Supreme (Creative Video and Field Producer), Boss (Account Manager, Media) and Mik (Performance Marketing Specialist) to the team. And a well-deserved congratulations to Kwangg on the promotion to Senior Performance Marketing Specialist. 👏
Welcome 18 New Brands Thank you to every new partner who joined us in May. Let's get to work.

AI Search is moving fast. So are we. 🚀

Interested in joining the team? www.primal.careers

Address

Mercu 2, Level 40, KL ECO CITY
Kuala Lumpur
59200

Opening Hours

Monday	09:00 - 18:00
Tuesday	09:00 - 18:00
Wednesday	09:00 - 18:00
Thursday	09:00 - 18:00
Friday	09:00 - 18:00

Telephone

+601114056439

Website

http://www.primal.com.my/

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