Daniel Chew

Daniel Chew Although quality, price and advertising contribute to products and ideas being successful, they don't explain the whole story.

https://www.youtube.com/watch?v=bocfNOjeBm8Someone who always keep an eye on the future. Automated Valet Parking Service
10/05/2023

https://www.youtube.com/watch?v=bocfNOjeBm8

Someone who always keep an eye on the future.
Automated Valet Parking Service

Stanley Robotics is a French robotics startup created in January 2015 and developing an automated valet service with robots that can move any car. The 3 foun...

https://www.youtube.com/watch?v=B5dPdobFhqAAI can do everything but this. It's only worth it, if you enjoy it.
10/05/2023

https://www.youtube.com/watch?v=B5dPdobFhqA

AI can do everything but this.
It's only worth it, if you enjoy it.

In Michelob ULTRA's 2019 Super Bowl ad, the company teaches us that staying fit is only fun when you can enjoy it. USA TODAY Super Bowl Ad Meter 2019 https:/...

https://www.youtube.com/watch?v=WYP9AGtLvRgGreatnessIt's just something we made upSomehow we've come to believe that gre...
10/02/2023

https://www.youtube.com/watch?v=WYP9AGtLvRg

Greatness
It's just something we made up
Somehow we've come to believe that greatness is a gift
Reserved for a chosen few
For prodigies
For superstars
And the rest of us can only stand by watching
You can forget that
Greatness is not some rare DNA strand
It's not some precious thing
Greatness is not more unique to us than breathing
We're all capable of it
All of us

Some people are told they were born with greatness
Some people tell themselves

If greatness doesn't come knocking at your door
Maybe you should go knock on its door

Sometimes greatness is about overcoming insurmountable adversity
Sometimes is just fun

Greatness isn't always measured in tenths of a point
It's a bit bigger than that

Sometimes greatness is something you plan
But most of the time is just something you try

Is easy to think greatness is something you see on TV
Unless of course, greatness is watching TV

Greatness is a scary thing
Until it isn't

If we think greatness is supposed to look a certain way, act a certain way and play a certain way
We certainly need to rethink some things

Is it speed or endurance?
Does it happen in two hours or for or six?
Is it finishing strong? Or barely finishing?
Yes

Is greatness worth fighting for?
What do you think?

If we face our fears
It means we're pointed in the right direction
Even if that direction is upside down

It's not the biggest stadium in the world
Not the biggest players either
But the pursuit of greatness is kinda big enough, isn't it?

You don't need an official court
An official net
Or official uniforms
To be officially great

Greatness speaks for itself
Once it learns to talk

Greatness needs a lot of things
But it doesn't need an audience

Some measure greatness in precious metals
Like iron

Greatness is not born
It's made

If you try to tell the guy with the sword he's not great because he's not famous
Be my guest

There are no grand celebrations here
No speeches
No bright lights
But there are great athletes
Somehow we've come to believe that greatness is reserved for the chosen few
For the superstars
The truth is
Greatness is for all of us
This is not about lowering expectations
It's about raising them for every last one of us
Because greatness is not in one special place
And it's not in one special person
Greatness is wherever somebody is trying to find it.

Nike's 2012 "Find Your Greatness" campaign. Bravo!

Trip over the Truth
09/06/2022

Trip over the Truth

When we want to share our insights with other people, our temptation is to offer them explanations. But it's far more powerful for them to "trip over the tru...

https://www.youtube.com/watch?v=riH5EsGcmTwCredible - Notice that something different is going on here. This message doe...
04/01/2022

https://www.youtube.com/watch?v=riH5EsGcmTw

Credible - Notice that something different is going on here. This message doesn't draw on external credibility - Wendy's didn't invite Larry Bird to weigh in or burger sizes.

It doesn't draw on internal credibility, either, quoting a statistic like "11 percent more beef!" Instead, the commercials developed a brand-new source of credibility: THE AUDIENCE.
Wendy's outsourced its credibility to its customers.

The phrase first came to public attention as a U.S. television commercial for the Wendy's chain of hamburger restaurants in 1984. In the ad, titled "Fluffy B...

"A question opens a mind, a statement closes the mind".
19/11/2021

"A question opens a mind, a statement closes the mind".

富爸爸窮爸爸作者 最新 2019年的訪談,值得一看https://youtu.be/s-qttEH9YHo剪輯/翻譯/字幕:Wisdom Bread 智慧麵包Music & Footage used in this video licensed to Wisdom Bread►This video was upl...

【Making Virality Valuable】When trying to generate word of mouth, many people forget one important detail. They focus so ...
20/08/2021

【Making Virality Valuable】When trying to generate word of mouth, many people forget one important detail. They focus so much on getting people to talk that they ignore the part that really matters: what people are talking about.

That's the problem with creating content that is unrelated to the product or idea it is meant to promote. There's a big difference between people talking about content and people talking about the company, organization or person that created that content.

The key, then, is to not only make something viral, but also make it valuable to the sponsoring company or organization. NOT JUST VIRALITY BUT VALUABLE VIRALITY.

What makes these videos so great is not just that they're funny. The 're successful because the brand is an integral par...
19/08/2021

What makes these videos so great is not just that they're funny. The 're successful because the brand is an integral part of the stories.

In fact, you'd have to try pretty hard not to mention the panda and still have the story make sense. So the best part of the story and the brand name are perfectly intertwined.

Top 7 Panda Cheese Commercials - In this collection of commercials for Panda Cheese — a product of Egypt — people who say no to Panda Cheese learn that the d...

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