Central Force Insights

17/07/2026

Central Force Insights is proud to announce a milestone achievement that has been over a year in the making.

Following extensive discussions with the Asia Pacific University of Technology and Innovation (APU/APIIT), we shared a common vision: to establish a meaningful bridge between academia and industry that would benefit students, researchers, and the broader innovation ecosystem.

That vision has now materialized with the official signing of the Memorandum of Understanding (MoU) between APU and CFI.

This strategic partnership will create impactful opportunities in:
🔹 Student internships and industry placements
🔹 Industry-driven Final Year Projects (FYPs)
🔹 Joint research in AI, data analytics, and market research
🔹 Professional workshops and guest lectures
🔹 Joint publications and research grants
🔹 Career development and enhanced industry engagement for students

We extend our sincere appreciation to Professor Dr. Chin Kuan Ho, Vice Chancellor of APU, for his leadership and continuous support in strengthening industry collaboration, and to Assoc. Prof. Dr. Ka Fei Thang, Head of the School of Technology, for his invaluable guidance throughout this initiative. We also wish to acknowledge Dr. Hassan Jameel Syed for his dedicated efforts and coordination from APU, which were instrumental in bringing this partnership to fruition.

Special recognition goes to Mr. Waiyu See Toh, CEO of CFI (and newly appointed President of the Marketing Research Society of Malaysia (MRSM)), along with our dedicated team, Dr. Engr. Waqar Tariq, Business Development Strategist, Ms. Sim Siew Khoon (COO), and Mr. Alex (Director) for their commitment to building a partnership focused on innovation, talent development, and impactful research.

This collaboration exemplifies what can be achieved when universities and industry work together with a shared purpose. We look forward to advancing AI-driven market research and contributing to the growth of Malaysia’s research and innovation ecosystem.

11/07/2026

Behind every statistic is a person. An older adult hoping to remain valued. A young person preparing for an uncertain future. A person with disabilities seeking equal opportunities.

For World Population Day 2026, we explore insights from the WIN Worldviews Survey and reflect on a deeper question: Who does society really care about and who gets left behind?

This article is a reflection on gratitude, preparation, inclusion, and opportunities, exploring how societies care for those who came before us, support those shaping tomorrow, and create a future where everyone has a place to belong.

Read the full article in the comments below. Report is available to download in the article itselfBehind every statistic is a person. An older adult hoping to remain valued. A young person preparing for an uncertain future. A person with disabilities seeking equal opportunities.

For World Population Day 2026, we explore insights from the WIN Worldviews Survey and reflect on a deeper question: Who does society really care about and who gets left behind?

This article is a reflection on gratitude, preparation, inclusion, and opportunities, exploring how societies care for those who came before us, support those shaping tomorrow, and create a future where everyone has a place to belong.

Read the full article in the comments below. Report is available to download in the article itself

Full article here: 👇🏼
https://centralforceinsights.com/win-2026-world-population-day-society-care-inclusion/

01/07/2026

Leadership in our industry begins with research, observation, and listening to people and perspectives.

Central Force Insights warmly congratulates our CEO, See Toh Wai Yu, on his appointment as President of the Marketing Research Society Malaysia (MRSM).

These are exciting and evolving times for the research and insights industry, and this appointment represents a shared commitment to advancing the future of research, insights, and informed decision-making through collective leadership.

We look forward to contributing to a stronger, more connected, and forward-thinking community together.

Congratulations, Wai Yu, on this well-deserved milestone!

20/06/2026

Behind every great team member is a story of strength. Today we celebrate the fathers who lead with heart, at work and at home.

11/06/2026

The Johor–Singapore Special Economic Zone ( ) is often discussed in media headlines through the lens of investment, infrastructure, promises, and economic potential.

But how are these changes being experienced by Johoreans who live and work across the state every day?

The JSSEZ creates opportunity, but is it visible, accessible, and within reach for most?

Through Central Force Insights' JSSEZ Special Insights Report Series, we explore public sentiment, workforce readiness, income aspirations, mobility, expectations, and the lived realities shaping participation in 's development.

Find out more, purchase, or download complimentary lite editions of the report series: https://centralforceinsights.com/jssez-opportunities-johor/

How are Johoreans experiencing the JSSEZ? Explore public sentiment, opportunities, workforce, and lived perspectives shaping Johor's future.

09/06/2026

🌱 83% of people believe climate change is a serious threat. Many believe their personal actions can make a difference.

Yet many admit they struggle to make the changes needed for a more sustainable lifestyle.

What about you?

Would you be willing to pay more for a product or service if it was demonstrably better for the environment?

Explore and download the latest WIN Worldviews Survey on global attitudes towards climate change and sustainability:

https://centralforceinsights.com/world-environment-day-2026-global-attitudes-on-climate-change-sustainability-win-worldviews-survey/

31/05/2026

A day to reflect, give, and spread compassion to all living beings. Wishing everyone a meaningful Wesak Day.

26/05/2026

Wishing all who observe a blessed and meaningful Eid al-Adha. May this sacred day fill your hearts with gratitude, humility, and peace. Selamat Hari Raya Haji. 🌙

25/05/2026

🚀 Central Force International at UiTM Terengganu Webinar 🚀

We’re delighted to share that our Business Development Strategist, Dr. Waqar Tariq, will be representing Central Force International as a guest speaker at the upcoming Digital Strategy and Analytics Webinar, hosted by Universiti Teknologi MARA (UiTM) Cawangan Terengganu, Kampus Dungun.

📅 Date: Saturday, 6 June 2026
🕑 Time: 2:00 PM – 6:00 PM
📍 Platform: Microsoft Teams

Dr. Waqar will be covering the topic:
Digital Marketing Metrics and Market Research — exploring how data‑driven insights can transform customer experience and strategic decision‑making.

✨ Participants will gain practical knowledge on leveraging analytics for impactful digital strategies, with an emphasis on bridging academic rigor and market agility.

We look forward to engaging with professionals, students, and industry leaders in this exciting session.

22/05/2026

The insights community across Asia-Pacific will be gathering in Tokyo for Esomar APAC 2026 – Beyond Balance.

MRSM members and network can enjoy a special participation rate using the code APAC2026_ASSOC_15

Join industry leaders, researchers, and decision-makers as we explore the evolving role of insights in today’s shifting landscape.

Our CEO, See Toh Wai Yu, will be representing Central Force International at the event. Feel free to connect with him there!

Looking forward to seeing many familiar faces there!