Kesterize

Kesterize We design brands | Kesterize Design (201403014248) We aspire to greater design - making thoughtful, intelligent and meaningful work.

If you think of brands as people, then our job is to breathe life into brands: choosing a name, deciding on clothes to wear, nurturing identity, preparing space, and fostering growth.

Late 2018, David, Sarah and I began working on training materials for FrogAsia. We were tasked to teach the marketing an...
28/04/2020

Late 2018, David, Sarah and I began working on training materials for FrogAsia. We were tasked to teach the marketing and communications team of FrogAsia, aspects of branding, communication, creativity, design thinking and management. A series of workshops then grew into a branding assignment that is still on-going. This multi-faceted project is unique. It is a project that is as constant and steeped in value, as it is ever changing in scope. Something we're now more familiar with.

https://www.kesterize.com/notes/memories-and-a-frogasia-brand-architecture-thing

I stumbled upon a quote that challenges design's role in this time we're in... "Indifference towards people and the real...
13/04/2020

I stumbled upon a quote that challenges design's role in this time we're in...

"Indifference towards people and the reality in which they live is actually the one and only cardinal sin in design." – Dieter Rams

So design continues. And design cares. Fix things others cannot. Do something. Let's all try.

https://www.kesterize.com/notes/design-continues

Wondering about design syncopated... if there's such a thing. What is syncopation in design? What is it in design, that ...
13/03/2019

Wondering about design syncopated... if there's such a thing. What is syncopation in design? What is it in design, that can actually make you want to dance?

A branding, corporate identity and graphic design studio based in Kuala Lumpur (KL), Malaysia, aspiring to greater design that is thoughtful, intelligent and meaningful.

"The best map is the map that people will use""Good design isn't just being nice to look at. It also solves a problem"
10/11/2018

"The best map is the map that people will use"
"Good design isn't just being nice to look at. It also solves a problem"

A branding, corporate identity and graphic design studio based in Kuala Lumpur (KL), Malaysia, aspiring to greater design that is thoughtful, intelligent and meaningful.

Beauty matters.
30/10/2018

Beauty matters.

A branding, corporate identity and graphic design studio based in Kuala Lumpur (KL), Malaysia, aspiring to greater design that is thoughtful, intelligent and meaningful.

About making conversations about design ubiquitous. A democratisation of an industry. About critique, and about Design T...
10/07/2018

About making conversations about design ubiquitous. A democratisation of an industry. About critique, and about Design Thinking.

Last week I took part in the Third Annual Phil Patton Lecture, hosted by the Masters Program in Design Research at The School of Visual Arts in New York. The event is held in honor of the program’s…

Just recently, as I was reorganising some of my files on an external hard disk, I found myself browsing an old cache of ...
11/08/2017

Just recently, as I was reorganising some of my files on an external hard disk, I found myself browsing an old cache of videos, I used to keep (a long time ago). Art videos. Good art videos. Thought provoking ones. These used to be hard to find. Then other things caught my attention. Life happened. And I forgot about them. A recent 3 hour conversation with really smart people at the top of their profession, talking about the arts, universality, expressions and culture resurrected my love for studying, learning and understanding - often through solitary brewing of an ever expansive bank of inspiration fuelled by an ever expanding external world. Finding my old cache was like rediscovering inspiration. Momentary muse. It was at the very least, lovely to reminisce.

I miss intelligent conversations.

Meanwhile, this is new. I think it's sublime. Watch.
https://player.vimeo.com/video/226379658

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D6 @ Sentul East, Jalan Sentul
Kuala Lumpur
510000

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