27/08/2026
At today’s Referral Club meeting, Mdm Camelia shared some powerful insights on “The Hidden Customer.”
As business owners, we’re constantly looking for new customers. But acquiring new customers can take time, effort and money.
There are “hidden customers” all around you, you just need to know who they are and how to spot them.
They could be:
1️⃣ Customers who once said “NO”
A “no” today doesn’t necessarily mean “no” forever. Circumstances change.
2️⃣ People connected to your existing customers
Your customers already have networks of their own. Who do they know who could benefit from what you offer?
3️⃣ People experiencing a life or business change
Changes create new needs and new opportunities for you to help.
The key is to stop looking only for “new people”and start looking for new opportunities within the people already around you.
🎯Want to learn how to acquire more customers systematically not just by constantly chasing new leads?
Follow us for updates on our upcoming Customer Acquisition Systems & Skills (CASS)programme.