We’re specialists, not generalists. Our company was built to provide deep expertise in digital channels that are extremely complex, and changing daily.
Formerly Searchguru, NP Digital Malaysia is the new powerhouse of advertising serving clients throughout APAC, cornering the markets with our teams in Australia, Singapore, Taiwan and Hong Kong. NP Digital was built to provide a deep expertise in digital channels are complex and ever dynamic. By offering integrated solutions that rides on our unique services – we aim to provide you with deliverabl
es tailored to unlock full-funnel growth. We offer integrated solutions with unique services and deliverables tailored to unlock full-funnel growth. Ping us to chat, or perhaps drop by for a cup of coffee and we can talk about how to grow YOUR business with NP Digital today. Our clients include and not limited to: AirAsia (Global), Maxis, UOB Bank, The Star, Astro, Exabytes, BAC, ServCorp, Eu Yan Sang, MPH, Thomson Medical and Michael Page. Google Partner profile: http://bit.ly/SearchGuruGP
23/01/2025
What a night! Celebrating a year of achievements with an incredible dinner at The Grounds KL.🥂✨
A big shoutout to those who got promoted 🎉🥳 and the amazing organizers and emcees who made the evening such a hit! 🙌🏻
Here’s another year of success together! 🌟
01/01/2025
Here's to making 2025 the best one yet! Wishing you a year of growth, innovation, and success. Happy New Year from all of us at SearchGuru! 🎉✨
16/12/2024
Last Friday, we had a night filled with laughter, love, and holiday magic in the office!🎄✨❤️🥂
31/10/2024
Wishing you and your loved ones a prosperous and happy Deepavali! 🪔💖
17/09/2024
Happy Mid-Autumn Festival! 🌕✨ As we gather with loved ones under the glowing moon, may your life be as sweet as mooncakes and your heart as full as the harvest moon. Here's to celebrating traditions, joy, and the bonds that unite us.
16/09/2024
Celebrating the spirit of unity and diversity that makes Malaysia truly extraordinary. Happy Malaysia Day! 🇲🇾✨
13/09/2024
Had a blast celebrating the upcoming Malaysia Day with our 'Paint Your Own Cookie' event! 🇲🇾🎨 It was amazing seeing everyone’s creativity come to life on those delicious cookies, all inspired by our vibrant culture. Thanks for making the day as colorful and delightful as our unique heritage! 🍪✨
05/09/2024
Revved up and ready to go! 🏎️ ✨ Last Friday, we had an amazing time racing around the track, cheering each other on, and taking a much-needed break from the workday. Thanks to everyone who joined in for a fantastic day of racing, laughter, and team spirit. 🚀🙌
30/08/2024
Selamat Hari Merdeka! 🇲🇾🎉 Today, we celebrate the strength, unity, and diversity that make our nation truly unique. Let’s honor the sacrifices of our past and continue to strive for a brighter, more inclusive future together. Merdeka!
28/08/2024
“Safety first, always! 🦺 Emily from our People and Culture team just wrapped up an intense 3-day OSH Coordinator training, making her the first official rep for SearchGuru! 🥳🚀 Ready to elevate our workplace safety to new heights. 💪✨
29/07/2024
Another incredible night at our cyberpunk-themed mid-year review dinner under the neon lights at KL Tower! 🍽️✨A big congratulations to those who were promoted 🥳🥂and a big thanks to our team, amazing emcees, organising committee, and DJ Sophie for the unforgettable experience! 🪩💃🏻
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SearchGuru was established in February 2012 by Larry Lim and YC Ng, after a chance meeting at an e-commerce fair by Lelong.my at Mid Valley. Both were industry veterans who had been consulting on performance marketing since 2005.
The team of 4 people worked out of a tiny serviced office at the Gardens North Tower in Mid Valley and focused on delivering results for clients using SEO and Google Ads. Soon word got around and by 2014, we became the agency with the most number of startup clients.
The list included Luxola (acquired by LVMH), RedMart (acquired by Lazada), Hermo (acquired by iStyle JP) and a local ride-hailing startup called MyTeksi - which grew into a USD 11 Billion behemoth called Grab. We’re still managing Grab’s performance campaigns today and in 7 countries in SEA.
SearchGuru also got our first big enterprise client in 2014 when AirAsia engaged us for Paid Search campaigns for Malaysia and the Philippines, in which we doubled their ROI to 200x at the end of the 6-month trial. By 2015, we were managing the airline’s Paid Search campaigns in 15 countries.
In that same year, we also signed on The Star, Maxis, UOB, Wyndham Hotel Group and Singapore’s largest retail chain, NTUC Fairprice.
In 2014, we were 1 of 4 agencies in SEA sent on an all-expense-paid trip to Google’s HQ in Mountain View for the global partner summit. In 2016, we were again 1 of 2 agencies sent to the summit - this time in San Francisco. At Google’s inaugural Performance Honors awards, SearchGuru was the only local and independent agency and we took home 3 of the total 5 awards.
Today, SearchGuru is a full-service and regional digital agency with 80 multi-lingual, full-time staff spread across Malaysia, Singapore, Hong Kong, Indonesia and the Philippines. More than half of which are SEO and paid media specialists, making us the largest performance marketing team in SEA. Our managed spend on Google and Facebook in 2017 was USD 50 Million.