07/01/2026
You don't want your account to be taken down overnight.
I have seen this before, but this time I have seen 3 cases in the past month. 🤯
You don’t want it to happen to you, especially when everyone is fighting for year-end sales.
Case A – Google Business Profile ( GBP ) listing is taken down after being listed for nearly 10 years. The owner lost all the reviews. Appealed twice but failed.
This is very frustrating and cruel to a small business owner who depends on GBP to generate leads.
It was around the Black Friday and Cyber Monday ( BFCM) sales. Think about the losses…..😐
Case B – A business owner seeks help after the platform deleted his business page overnight. He was holding a customer’s equipment, but he couldn’t reach the customer.
This is what happens when you don’t build your own marketing channel to get your customers’ data.
Relying solely on a platform to run your online sales is too risky.
You don’t want to be in his shoes.
Every business needs its own domain and website. That marks the presence of the online business.
Social media accounts are good, but they should play a supportive role.
Social media works when it works. But when things fall apart, your business can collapse overnight if you don’t build your website and marketing channel.
Case C – This is a shocking one. A blue tick account of a well-known course creator and marketer has been restricted and taken down without prior notice.
He ultimately regained access to his account, but his experience tells you platforms can be unpredictable. ( Regardless of blue tick or not……)
Fortunately, he relies on email marketing to reach his 20,000-plus subscribers.
See! This is what smart marketers do. Build a channel that you have full control of.
So what are the conclusions?
Still think having an account on platforms equates to having a business online?
Your online business is strong only when you build a solid foundation, which means
(1) Own a domain and website.
(2) Capture followers' data and build your own marketing channel using email marketing, WhatsApp, and SMS.
Use social media to reach out.
Use email marketing to build lasting customer relationships.