28/05/2026
๐๐ผ๐ผ๐ด๐น๐ฒ ๐๐ฑ๐ ๐๐๐ฑ๐ด๐ฒ๐ ๐ฃ๐ฎ๐ฐ๐ถ๐ป๐ด ๐จ๐ฝ๐ฑ๐ฎ๐๐ฒ ๐ฎ๐ฌ๐ฎ๐ฒ
Starting 1 June 2026, Google Ads has changed how budget pacing works for campaigns that are using ad scheduling.
If you are running Google Ads campaign in certain days & time only, this post is for you.
๐ ๐๐๐ข๐ฅ ๐๐๐๐ก๐๐ โ ๏ธ
1๏ธโฃEven if you are running your campaign 20 days only in a month, Google Ads aims to spend fully up to 30 days budget, which is your ๐๐ปDaily Budget x 30.4๐๐ป, regardless of how many days your schedule allows.
๐๐๐ฎ๐น๐ฐ๐๐น๐ฎ๐๐ถ๐ผ๐ป ๐ฎ๐ ๐ฅ๐ ๐ฑ๐ฌ ๐ฎ๐ ๐ฑ๐ฎ๐ถ๐น๐ ๐ฏ๐๐ฑ๐ด๐ฒ๐, ๐ฟ๐๐ป ๐ฎ๐ฌ ๐ฑ๐ฎ๐๐ ๐ถ๐ป ๐ฎ ๐บ๐ผ๐ป๐๐ต
Previously: RM50/day, RM50 x 20 days = RM1000/month
From June 2026: (RM50 x 30.4) / 20 days = RM76/day, RM1520/month
2๏ธโฃ๐ฌ๐ผ๐๐ฟ ๐ฎ๐ฑ ๐๐ฐ๐ต๐ฒ๐ฑ๐๐น๐ฒ ๐๐๐ถ๐น๐น ๐๐ผ๐ฟ๐ธ๐. Your ads appear only within your ad scheduling day and time but Google ads would spend more to fulfill the full month budget.
3๏ธโฃ๐๐ฎ๐ถ๐น๐ ๐ฐ๐ฎ๐ฝ ๐ฟ๐ฒ๐บ๐ฎ๐ถ๐ป๐. Google Ads will not spend more than 2x of your daily budget.
๐ช๐ต๐ ๐ถ๐ ๐๐ต๐ถ๐ ๐บ๐ฎ๐๐๐ฒ๐ฟ?
Advertisers who are running ad scheduling with tight budgets. You need to recalculate and adjust your daily budget to avoid overspending.
๐ช๐ต๐ผ ๐ถ๐ ๐ก๐ข๐ง ๐ฎ๐ณ๐ณ๐ฒ๐ฐ๐๐ฒ๐ฑ?
- Advertisers who run campaign every day with NO ad scheduling
- Run a total campaign budget instead of daily budget
If youโre unsure whether your campaign is being affected, feel free to contact us.
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