TAV Strategist 策略师

21/07/2025

𝗟𝗲𝗱 𝗯𝘆 𝗠𝗮𝗿𝗧𝗲𝗰𝗵 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗣𝗿𝗮𝗰𝘁𝗶𝘁𝗶𝗼𝗻𝗲𝗿𝘀, 𝗗𝗲𝘀𝗶𝗴𝗻𝗲𝗱 𝗳𝗼𝗿 𝗚𝗿𝗼𝘄𝘁𝗵-𝗙𝗼𝗰𝘂𝘀𝗲𝗱 𝗦𝗠𝗘𝘀 ✔️

In today’s fast-paced digital landscape, earning customer loyalty is harder than ever 😵‍💫. With shrinking attention spans and countless options in the market, many SMEs struggle to build lasting relationships with their customers 💔.

We’re here to change that 🙌. This hands-on workshop is designed to help SMEs tackle real-world challenges by applying practical, proven strategies from loyalty and digital marketing specialists 🙋‍♂️.

🔍 Workshop Highlights:

🧑🏻‍💻 𝗦𝗲𝘀𝘀𝗶𝗼𝗻 𝟭: 𝗛𝗼𝘄 𝘁𝗼 𝗚𝗿𝗼𝘄 𝗪𝗶𝘁𝗵𝗼𝘂𝘁 𝗗𝗶𝘀𝗰𝗼𝘂𝗻𝘁𝘀
𝘓𝘦𝘥 𝘣𝘺 𝘉𝘳𝘢𝘯𝘥 𝘓𝘰𝘺𝘢𝘭𝘵𝘺 𝘚𝘱𝘦𝘤𝘪𝘢𝘭𝘪𝘴𝘵
Think loyalty is all about giving discounts 💰? That’s the old playbook 💁‍♂️. Learn smarter, margin-friendly strategies to build customer loyalty that drives repeat business 🔄—without cutting into your profits. Uncovers why most discount programs fail and how to sell less but earn more, and truly understand customer retention 😌.

✨By: Ck Yap (Loyalty Specialist, myburgerlab since 2018, Chef Wan Group of Restaurants sincew 2020, The Chicken Rice Shop since 2021)

🕵️‍♂️ 𝗦𝗲𝘀𝘀𝗶𝗼𝗻 𝟮: 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗶𝗻𝗴 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗮𝘀 𝗮 𝗖𝗥𝗠 𝗧𝗼𝗼𝗹
𝘓𝘦𝘥 𝘣𝘺 𝘋𝘪𝘨𝘪𝘵𝘢𝘭 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘚𝘱𝘦𝘤𝘪𝘢𝘭𝘪𝘴𝘵
Discover how to turn your customer database into a 🔥powerful engagement tool using social media. We’ll guide you through segmentation✔️, personalization✔️, measuring communication effectiveness✔️, and applying the 80/20 rule✔️ to focus on your highest-value customers 💎.

✨By: Jeffrey Wan (Family Store since 2010, TBM since 2021, Rinjin Shokudo since 2023)

📅 Date: 4th Aug 2025
🕙 Time: 10:00 AM – 1:00 PM
📍 Venue: 10-3, Jalan 22B/70A, Crystalville Desa Sri Hartamas, 50480 Kuala Lumpur, Malaysia
💰 Fee: RM 500 / person, RM 600 for 2 person

𝐁𝐮𝐲 𝐧𝐨𝐰:

Loyalty program strategies and digital marketing integration. 1 person RM 500 / 2 person RM 600

10/06/2025

Lost in the maze of marketing tools? You're not alone.

In a world full of noise, pressure, and ever-changing trends, it’s easy for businesses to lose their way ⚠️. That’s why matters 🪄— because when you slow down, realign with your purpose, and market with clarity, you attract the right audience ✔️ and grow sustainably. 🌱

At TAV, we help you:
✨ Cut through the clutter with ✨
📈 Build effective, value-driven 🧩
🔭 Stay focused with a mind 💡

When you market with intention, success doesn’t just happen — it feels good too 🤗.

👉 Reach out to TAV and discover how can make your business shine, from the inside out.

31/12/2024

2025来临前，
TAV 和两位实习生一起度过了一个
「边工作、边学习、边玩乐」的3天2夜温馨旅程 ❤️

小编与实习生们在这趟旅程中，
从身、心、灵上都得到了放松和快乐，
还收获了老板们满满的爱与照顾。

希望大家在2025年都能寻找到内心的平静与快乐，
祝愿大家平安幸福，迎接全新的一年 🎆！

26/12/2024

#丢回 TAV Santarina 🤶忙着准备礼物的时光～

每个人都很有默契地，用心包裹着每一份惊喜🎁

其实送礼，有时比收礼更开心，
因为『给予』，也是一种爱与祝福的传递✨

希望收到的人有感受到我们满满的心意 ❤️

16/01/2024

「2024年｜先从付出 ❤️开始」

我们时常会以 「我」的角度，去想满足自己。比如我想要什么、我可以得到什么、我开心吗、我有委屈吗、我我我我…

但是，如果可以找个时间，去想想「他」、「他们」，他们想要吗、他们需要吗、他们开心吗，那这个世界是不是又可以多一份爱、一份关怀？

所以，2024 开始前，我们决定去 Kechara Soup Kitchen 做 半 天 的 义 工 ❗

这一次 TAV 团队带着几个 00后一起体验了他们人生中的第一次 ☝️【义工活动】。过程中大家付出的劳力、汗水、时间和合作精神，成就了这一次意义非凡的 Kechara义工活动 🙌。

我们在给予的同时，其实也在获得 🫂。
我们获得了无数的「谢谢」；
获得了当义工的「经验」；
获得了十多个人一条心的「感受」；
获得了结束后的「成就和满足感」。

这些都不是用「钱」买得到的。

未来，我们还想要继续回馈社会，
因为能够给予本来就是一种幸福 💝。

#丢回2023 #2024继续努力

07/11/2023

【00后入驻TAV】

人事物：关于实习生的一天
（自己看📷说故事🤭）

人，同事之间的接触和沟通。
·
·
事，我们所进行的一些特別的事物或者两者之间的互动。
·
·
物，指的是我们所看到的东西和物品。
·
·
btw谢谢老板们请客～

值日小编：很会舞的实习小弟
06.11.2023

26/05/2023

【 ⭐ 回馈拉曼大学——Jeffrey的分享会 🎤】

拉曼大学不是TAV策略师——Jeffrey的母校，但它却和Jeffrey有着不浅的缘分和关系 🤝。

那是因为 TAV 几乎每年都会录取一些优秀且符合 TAV 工作的拉曼实习生 🤓，这也让 TAV 每一年都有机会去接触和了解年轻一代的人，从他们身上认识到他们所在的环境和社会，也获取了他们很多创新大胆的想法 ✨。TAV 也希望可以继续维持这样的好关系，在传授知识和经验给他们的同时也得到年轻人【 💥脑洞大开】的点子💡。

因此，就在5月中的时候，Jeffrey和拉曼大学的一位实习导师Mr. Vaenthan 在好几天 WhatsApp交谈下，突然被邀请到拉曼做一个关于【广告】的分享会。Jeffrey就趁此机会决定回馈拉曼 🌟，爽快地答应了邀请，接着就是一个主题叫【Advertising in 2023 & Beyond】的分享会展开了。

❤️非常感谢Mr. Vaenthan 的邀请，让 TAV 有机会再次回到充满青春和活力 🤩的校园里分享 Jeffrey 20 多年来创业累积的经验和观点的分享。

【 ⭐ Giving Back to TAR UMT - Jeffrey's Sharing Session 🎤】

Although TAR UMT is not the alma mater of TAV Strategist - Jeffrey, the university shares a special connection and bond with him 🤝throughout the years.

This is because TAV consistently recruits interns from TAR UMT who are excellent and a great fit for TAV's work 🤓. This provides TAV with the opportunity each year to connect and understand the younger generation such as their environment, society, and their innovative and daring ideas in advertising ✨. TAV hopes to maintain this wonderful relationship and continue imparting knowledge and experience to the younger generation while also gaining their 【 💥out-of-the-box】 ideas💡.

Therefore, in mid-May, after several days of WhatsApp conversations between Jeffrey and Mr. Vaenthan, an internship supervisor at TAR UMT, Jeffrey was unexpectedly invited to conduct a sharing session that was in line with "Advertising". Jeffrey gladly accepted the invitation as a way to give back to TAR UMT 🌟. Thus, the sharing session with the theme "Advertising in 2023 & Beyond" commenced.

❤️A heartfelt thanks to Mr. Vaenthan for extending the invitation and providing TAV with the opportunity to return to the youthful and energetic 🤩campus, sharing Jeffrey's accumulated experience and perspectives from over 20 years of entrepreneurship.

03/04/2023

【TAV 年度闭关】

我们都在闭关里 ～ 遇见了最好的自己 ✨。

每一天的忙碌，服务客户🏃、和同事 👨‍👩‍👧‍👦 沟通、对着电脑“哒哒哒哒”忙工作 🧑🏻‍💻 的时候，都会忘了去关注自己。

在大自然优美的【克切拉禅修林】，我们有机会在这里好好地让心平静下来🧘，去看见我们内心本来的面貌，去发现本来就很优秀的自己🌈。



#克切拉禅修林
#闭关是为了遇见更好的自己

03/03/2023

从【纸上谈兵】，到【直上战场】

这是 TAV 为 Fino Piza🍕 策划并下手去拍摄广告的一个【真实“战场”】！
小小的团队也能拍出好的作品，因为每一个 “兵士” 都有他们的【用武之地🛡️】。

🔸我们不只是【纸上谈兵】，也真正帮你去实践。

🔹记得留守Fino Piza的 FB/Insta Page，观看我们最后的成品哦！

🔴如果你有兴趣先和我们 【纸上谈兵】，跟我们诉说你的企业所面对的问题，
请马上通过WhatsApp联系我们，我们一定尽力在我们的范围去帮助你！
🔗 https://wa.link/hjhe6a


#不只是纸上谈兵
#也带你直上战场

22/01/2023

Happy Chinese New Year! May peace and prosperity never abandon your home and hearth this new year.🐰🧧🎉


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