Archetype Malaysia

Archetype Malaysia Text100 is now Archetype. We partner with category creators and industry leaders to build the world?

An award-winning team with the experience and skills to deliver effective end-to-end integrated communications campaigns across diverse industries. We have the convergence of corporate, technology, issues and consumer experience combined with the passion to make a real impact for our clients. We are proud to have one of the industry’s best track records in employee and client retention – our uniqu

ely connected culture is built on the idea of being one team around the world, unified by a shared set of values and common goals to establish a collaborative partnership based on trust and confidence between our people and clients.

Most organizations wait until a crisis hits to find out how ready they really are. By then, it's too late to prepare — y...
04/05/2026

Most organizations wait until a crisis hits to find out how ready they really are. By then, it's too late to prepare — you're already managing the fallout. The ones that lead through uncertainty? They chose to act before it was urgent. Are you in the 16%? Are you primed and prepared?

Click https://www.archetype.co/scorecard to take the test today!

The thickest crisis manual won't save you when pressure hits. The organizations that navigate crises well are the ones t...
27/04/2026

The thickest crisis manual won't save you when pressure hits.

The organizations that navigate crises well are the ones that have built the muscle memory to move fast and decide with confidence.

Is your team trained to move — or will they freeze?

Click https://www.archetype.co/scorecard to take the test today!

"Are you Primed to take Command?" Crisis response is not just damage control. It is the moment that defines how your org...
20/04/2026

"Are you Primed to take Command?"

Crisis response is not just damage control. It is the moment that defines how your organization is seen, trusted, and remembered.

Primed by Archetype equips you to lead with clarity, speed, and intent — before, during, and after the storm. Click to find out what it means to be a Crisis Commander.

Click https://www.archetype.co/primed to find out what it means to be a Crisis Commander.

Last weekend, Aptamil KID Malaysia introduced Bella Astillah as its first Brand Ambassador at the Synbio+ Science Café, ...
13/04/2026

Last weekend, Aptamil KID Malaysia introduced Bella Astillah as its first Brand Ambassador at the Synbio+ Science Café, in conjunction with C-section Awareness Month.

The event brought together media, KOLs and healthcare expert to drive awareness on gut health in C-section children, with Consultant Paediatrician Dr Nisa Khalil sharing insights on the importance of the right synbiotic pairing.

Bella also shared her perspective as a mum, highlighting the importance of understanding the “why” behind the choices parents make.

Glad to support Danone Malaysia on this initiative alongside other partners.

Different traditions, one table. 🧧🌙✨This time, we came together not for work, but to celebrate, sharing stories, cultur...
19/03/2026

Different traditions, one table. 🧧🌙✨
This time, we came together not for work, but to celebrate, sharing stories, cultures, and way too much good food.

From Chinese New Year to Hari Raya, it was a reminder that what makes a team strong isn’t just how we work together, but how we show up for each other beyond the day-to-day.

The laughter, the conversations, the little moments in between — those are the ones that stay. ❤️

Here’s to more shared celebrations, deeper connections, and a team that feels like more than just work.

When KMI Healthcare approached us to build awareness for their hospitals in Kuantan and Kuala Terengganu, we asked a sim...
13/03/2026

When KMI Healthcare approached us to build awareness for their hospitals in Kuantan and Kuala Terengganu, we asked a simple question.

Where are the people who matter most right now?

Merdeka season means thousands travelling back to the East Coast. Instead of the usual media outreach, we showed up at the Gombak Toll Plaza with 1,000 KMI Jaga Anda Mini Medical Kits, reaching travellers on their journey home.

This coming balik kampung season, is your brand showing up where it truly matters?

IKEA Malaysia celebrates CNY and Ramadan with an appreciation gathering alongside our friends from the media and influen...
06/03/2026

IKEA Malaysia celebrates CNY and Ramadan with an appreciation gathering alongside our friends from the media and influencer community 💛💙

Held at SUPAMALA BSC, a halal hotpot spot, we came together to celebrate both occasions over a shared table filled with warmth and flavour.

Two cultures. Two celebrations. One shared table.

Because in Malaysia, the beauty lies in how we come together, blending traditions, flavours and stories in a way that’s uniquely ours.

We were also honoured to have our Country Retail Director, Malcolm Pruys, present at the gathering, personally speaking with and engaging members of the media, a meaningful reflection of the relationships we continue to build and strengthen together.

Great connections are built through genuine moments and nurtured over time. This gathering was our way of saying thank you to the supportive media and KOL partners who have been part of our journey, helping us tell the story of life at home and celebrating many milestones with us through the years.

As IKEA Malaysia marks 30 years of creating a better everyday life for the many people, there’s so much more ahead, new inspirations, exciting plans, and meaningful moments to share.

Here’s to continued partnerships, shared celebrations, and many more years together. ✨

Great company, great energy, and a wonderful way to celebrate the Lunar New Year 🧧🍊🐴We were honoured to be part of Heine...
27/02/2026

Great company, great energy, and a wonderful way to celebrate the Lunar New Year 🧧🍊🐴

We were honoured to be part of Heineken Malaysia Group’s agency appreciation dinner. Our Tiger Beer and Guinness teams had a fantastic evening reconnecting with partners, meeting fellow agencies, and sharing meaningful conversations with the Heineken management team.

Proud to support iconic brands like Tiger Beer and Guinness, and grateful for the continued trust and collaboration. Thank you for having us, here’s to an exciting year ahead filled with bold ideas and even bigger wins together.

06/02/2026

From office visits to local favourites!

Our Managing Director from our London office spent two days in Malaysia connecting with the KL team and getting to know the dynamic crew while shaping exciting strategies for the year ahead and making time to explore the city.

All topped off with her favourite masala chai, generously hosted by our wonderful local team!

𝐑𝐞𝐝𝐞𝐟𝐢𝐧𝐢𝐧𝐠 𝐉𝐚𝐩𝐚𝐧𝐞𝐬𝐞 𝐖𝐚𝐠𝐲𝐮 𝐢𝐧 𝐌𝐚𝐥𝐚𝐲𝐬𝐢𝐚 𝐁𝐞𝐲𝐨𝐧𝐝 𝐭𝐡𝐞 𝐎𝐛𝐯𝐢𝐨𝐮𝐬 𝐂𝐮𝐭𝐬Japanese Wagyu is often defined by a narrow set of premium ...
27/01/2026

𝐑𝐞𝐝𝐞𝐟𝐢𝐧𝐢𝐧𝐠 𝐉𝐚𝐩𝐚𝐧𝐞𝐬𝐞 𝐖𝐚𝐠𝐲𝐮 𝐢𝐧 𝐌𝐚𝐥𝐚𝐲𝐬𝐢𝐚 𝐁𝐞𝐲𝐨𝐧𝐝 𝐭𝐡𝐞 𝐎𝐛𝐯𝐢𝐨𝐮𝐬 𝐂𝐮𝐭𝐬

Japanese Wagyu is often defined by a narrow set of premium cuts. But in professional kitchens, the conversation is evolving.

Working with Lucky Frozen and JETRO, the Archetype team led a strategic PR and media engagement programme to spotlight the value and versatility of secondary Wagyu cuts, shifting perceptions from luxury-only to knowledge-driven culinary application.

Through targeted media storytelling, industry positioning and trade-focused narratives, the campaign reframed Japanese Wagyu as not just a premium ingredient, but a craft one that rewards understanding, technique and thoughtful use.

The result: stronger education, deeper appreciation for secondary cuts, and a more sustainable, informed approach to Japanese Wagyu in Malaysia’s premium dining landscape.
Looking to shape industry conversations with purpose and credibility?

📩 DM us or tap the link in bio.

05/12/2025

The GUINNESS CLUBHOUSE: Where Malaysia Lived the Premier League Dream

This wasn’t just a launch.
This wasn’t just an activation.
This was matchday magic, bottled and poured.
Together with ,
Archetype turned a venue into the ultimate Premier League stay, giving fans a place to celebrate football the way it was meant to be: loud, loyal, legendary.
• 78 media & creators exploring the Clubhouse
• 138 pieces of earned coverage (and climbing!)
• Over 50M reach

Because when GUINNESS meets football culture, it becomes more than PR, it becomes a story fans remember.

Huge cheers to for trusting us to bring Guinness Clubhouse to life. Here’s to more culture-shaping moments ahead.

Address

BO3 B-12-1 Menara 3A, No. 3 Jalan Bangsar, KL Eco City
Kuala Lumpur
59200

Opening Hours

Monday 09:00 - 18:00
Tuesday 09:00 - 18:00
Wednesday 09:00 - 18:00
Thursday 09:00 - 18:00
Friday 09:00 - 18:00

Telephone

+60392123950

Website

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