22/07/2026
AI discovery has changed the rules. Has your brand evolved with it?
Search is no longer just about search engines. Increasingly, AI is deciding which brands get seen, cited and recommended.
That's why we've expanded our APAC leadership team and accelerated the rollout of VISTA Archetype's consulting framework designed to help organisations strengthen their visibility across AI-powered discovery.
Built on five pillars: Visibility, Identification, Signals, Trust and Attribution, VISTA helps brands understand not just whether they're being found, but how AI understands, represents and recommends them.
To lead this next chapter, we're strengthening our regional expertise with:
• Mei Ling Yeow as EVP, APAC Head of Strategy & Innovation
• Florence Mae Jarillo as APAC Data & Insights Lead
• Simon Lesch as APAC Head of AI & Transformation
Because in the AI era, visibility isn't accidental. It's strategic.
Learn how VISTA is helping brands build influence where AI and audiencesare looking.
Find out more here: https://www.marketing-interactive.com/archetype-strengthens-apac-leadership-team-to-accelerate-ai-visibility-consulting-push