Archetype Malaysia

Archetype Malaysia Text100 is now Archetype. We partner with category creators and industry leaders to build the world?

An award-winning team with the experience and skills to deliver effective end-to-end integrated communications campaigns across diverse industries. We have the convergence of corporate, technology, issues and consumer experience combined with the passion to make a real impact for our clients. We are proud to have one of the industry’s best track records in employee and client retention – our uniqu

ely connected culture is built on the idea of being one team around the world, unified by a shared set of values and common goals to establish a collaborative partnership based on trust and confidence between our people and clients.

AI discovery has changed the rules. Has your brand evolved with it?Search is no longer just about search engines. Increa...
22/07/2026

AI discovery has changed the rules. Has your brand evolved with it?

Search is no longer just about search engines. Increasingly, AI is deciding which brands get seen, cited and recommended.

That's why we've expanded our APAC leadership team and accelerated the rollout of VISTA Archetype's consulting framework designed to help organisations strengthen their visibility across AI-powered discovery.

Built on five pillars: Visibility, Identification, Signals, Trust and Attribution, VISTA helps brands understand not just whether they're being found, but how AI understands, represents and recommends them.

To lead this next chapter, we're strengthening our regional expertise with:
• Mei Ling Yeow as EVP, APAC Head of Strategy & Innovation
• Florence Mae Jarillo as APAC Data & Insights Lead
• Simon Lesch as APAC Head of AI & Transformation

Because in the AI era, visibility isn't accidental. It's strategic.

Learn how VISTA is helping brands build influence where AI and audiencesare looking.

Find out more here: https://www.marketing-interactive.com/archetype-strengthens-apac-leadership-team-to-accelerate-ai-visibility-consulting-push

How do you celebrate craftsmanship while inspiring the next generation to master it?For Elle & Vire Professionnel®, the ...
14/07/2026

How do you celebrate craftsmanship while inspiring the next generation to master it?

For Elle & Vire Professionnel®, the answer lies in creating opportunities where young talent can learn, compete and grow.

As the brand marked 80 years of excellence, the Elle & Vire Professionnel® Young Chef Competition 2026 brought together over 100 aspiring pastry chefs from across Malaysia, each showcasing the creativity, precision and discipline that define the craft.

Working alongside Elle & Vire Professionnel®, Savencia Malaysia and Sunway Le Cordon Bleu Malaysia, Archetype helped bring the competition's story to life by highlighting not just the winners, but the journey of emerging pastry talent.

From engaging media and sharing the inspiring stories behind the competition to showcasing the brand's long-standing commitment to mentorship and education, our role was focused on creating visibility around a platform that invests in the future of Malaysia's pastry industry.

The result was a story that celebrated more than technical excellence. It spotlighted passion, perseverance and the next generation of chefs shaping the future of pastry.

At Archetype, we help brands turn purpose into stories that inspire, connect and leave a lasting impact.

do you celebrate craftsmanship while inspiring the next generation to master it?

𝐇𝐨𝐰 𝐝𝐨 𝐲𝐨𝐮 𝐭𝐮𝐫𝐧 𝐚 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐭𝐫𝐮𝐭𝐡 𝐢𝐧𝐭𝐨 𝐚 𝐬𝐭𝐨𝐫𝐲 𝐩𝐞𝐨𝐩𝐥𝐞 𝐜𝐚𝐧 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞?For Tiger Beer, the answer started with a simple insi...
15/06/2026

𝐇𝐨𝐰 𝐝𝐨 𝐲𝐨𝐮 𝐭𝐮𝐫𝐧 𝐚 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐭𝐫𝐮𝐭𝐡 𝐢𝐧𝐭𝐨 𝐚 𝐬𝐭𝐨𝐫𝐲 𝐩𝐞𝐨𝐩𝐥𝐞 𝐜𝐚𝐧 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞?

For Tiger Beer, the answer started with a simple insight: despite Malaysia's tropical heat, people continue to gather, celebrate and make the most of every moment.

To bring Tiger Beer's "Brewed to Defy the Heat" platform to life, Archetype helped shape a campaign that connected brand storytelling with local culture. Working alongside Tiger Beer and Malaysian street artist Kenji Chai, the campaign transformed that insight into experiences, visuals and stories that resonated with consumers across the Klang Valley.

From bringing media together to experience the campaign firsthand, to generating conversations around the collaboration, street culture and the spirit of defying the heat, our role was focused on creating relevance, visibility and engagement around a brand story rooted in local culture. The result was a campaign that went beyond product messaging to create moments people could see, experience and share.

At Archetype, we help brands turn ideas into stories that earn attention and experiences that people remember.

BrandStorytelling

We’re looking for a Creative Design Intern to embed with our Integrated Comms team, and be behind the strategy, the stor...
26/05/2026

We’re looking for a Creative Design Intern to embed with our Integrated Comms team, and be behind the strategy, the storytelling, and yes, the posts that keep showing up on your feed.

You will
→ Turn campaign thinking into visuals that land
→ Work directly with strategists, writers & account leads
→ Move from deck to post to campaign

Apply Now at https://www.linkedin.com/jobs/view/4417078587/

Most organisations wait until a crisis hits to find out how ready they really are. By then, it's too late to prepare — y...
18/05/2026

Most organisations wait until a crisis hits to find out how ready they really are. By then, it's too late to prepare — you're already managing the fallout. The ones that lead through uncertainty?

They chose to act before it was urgent. Are you in the 16%? Are you primed and prepared?

Click https://www.archetype.co/scorecard to take the test today!

Most organizations wait until a crisis hits to find out how ready they really are. By then, it's too late to prepare — y...
04/05/2026

Most organizations wait until a crisis hits to find out how ready they really are. By then, it's too late to prepare — you're already managing the fallout. The ones that lead through uncertainty? They chose to act before it was urgent. Are you in the 16%? Are you primed and prepared?

Click https://www.archetype.co/scorecard to take the test today!

The thickest crisis manual won't save you when pressure hits. The organizations that navigate crises well are the ones t...
27/04/2026

The thickest crisis manual won't save you when pressure hits.

The organizations that navigate crises well are the ones that have built the muscle memory to move fast and decide with confidence.

Is your team trained to move — or will they freeze?

Click https://www.archetype.co/scorecard to take the test today!

"Are you Primed to take Command?" Crisis response is not just damage control. It is the moment that defines how your org...
20/04/2026

"Are you Primed to take Command?"

Crisis response is not just damage control. It is the moment that defines how your organization is seen, trusted, and remembered.

Primed by Archetype equips you to lead with clarity, speed, and intent — before, during, and after the storm. Click to find out what it means to be a Crisis Commander.

Click https://www.archetype.co/primed to find out what it means to be a Crisis Commander.

Last weekend, Aptamil KID Malaysia introduced Bella Astillah as its first Brand Ambassador at the Synbio+ Science Café, ...
13/04/2026

Last weekend, Aptamil KID Malaysia introduced Bella Astillah as its first Brand Ambassador at the Synbio+ Science Café, in conjunction with C-section Awareness Month.

The event brought together media, KOLs and healthcare expert to drive awareness on gut health in C-section children, with Consultant Paediatrician Dr Nisa Khalil sharing insights on the importance of the right synbiotic pairing.

Bella also shared her perspective as a mum, highlighting the importance of understanding the “why” behind the choices parents make.

Glad to support Danone Malaysia on this initiative alongside other partners.

Address

BO3 B-12-1 Menara 3A, No. 3 Jalan Bangsar, KL Eco City
Kuala Lumpur
59200

Opening Hours

Monday 09:00 - 18:00
Tuesday 09:00 - 18:00
Wednesday 09:00 - 18:00
Thursday 09:00 - 18:00
Friday 09:00 - 18:00

Telephone

+60392123950

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