Basic Insight

Basic Insight Boutique research agency that specialize in data processing, quality control, Project management and recruitment.

Boutique research agency that specialize in data processing where we provide wide range of data processing services from end to end and of course quick turnaround time with high quality and cost effective of output

We also provide services such as Online survey, Project management, Fieldwork, Recruitment and QC support.

A well-spent afternoon at Ipsos Malaysia, where our Director, Henry Wan, shared his insights on AI Agentic and how AI is...
24/08/2026

A well-spent afternoon at Ipsos Malaysia, where our Director, Henry Wan, shared his insights on AI Agentic and how AI is reshaping the way organisations think, work and make decisions.

The session was an engaging opportunity to explore the possibilities of AI, while recognising that human insight, context and understanding remain at the heart of meaningful decision-making.

We look forward to more conversations and opportunities to learn, collaborate and navigate the evolving AI landscape together.

Basic Insight was proud to be part of launching the PIKOM Digital Talent Survey 2026, led by Akhil Gupta. An initiative ...
04/08/2026

Basic Insight was proud to be part of launching the PIKOM Digital Talent Survey 2026, led by Akhil Gupta. An initiative to identify Malaysia's digital skills gaps, strengthen workforce planning, and shape how we develop talent for the years ahead.

Our thanks to for the opportunity to contribute.

It was a privilege to be invited as a guest lecturer at Dasein Academy of Art. We were honoured to engage with a group o...
15/05/2026

It was a privilege to be invited as a guest lecturer at Dasein Academy of Art.

We were honoured to engage with a group of innovative and talented students as they explored new ideas and concepts. It was truly inspiring to be part of their creative journey, exchanging perspectives and sharing experiences on user experience and the evolving landscape of points-collecting applications.

During the session, we also had the opportunity to evaluate their newly developed applications and provide feedback on the overall user experience and interface design. It was exciting to see the creativity, passion, and fresh perspectives demonstrated through their work.

A meaningful session filled with insightful discussions, collaborative learning, and innovation. We look forward to seeing these concepts continue to grow and make an impact in the future.

We gave Claude and ChatGPT the same chart and asked a simple question.The answers were... different.In our latest benchm...
20/03/2026

We gave Claude and ChatGPT the same chart and asked a simple question.

The answers were... different.

In our latest benchmark, we tested how frontier AI vision models interpret a radial chart — the kind of complex visualisation we work with daily in market research. One model got it right. The other didn't — and no amount of prompt engineering, chain-of-thought reasoning, or even a custom Python CV pipeline could fix it.

The takeaway isn't that one model is "better." It's that reliable AI systems need multi-model architectures — the right model for the right task, with cross-validation built in.

Read the full write-up from our AI Research division 👇
https://marketing.ai.research.my/ai-eyes-disagree-benchmarking-llm-vision-radial-charts/

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Level 23A & 25, Naza Tower, Platinum Park No 10 Persiaran KLCC
Kuala Lumpur
50088

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+60379728080

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