Basic Insight

15/05/2026

It was a privilege to be invited as a guest lecturer at Dasein Academy of Art.

We were honoured to engage with a group of innovative and talented students as they explored new ideas and concepts. It was truly inspiring to be part of their creative journey, exchanging perspectives and sharing experiences on user experience and the evolving landscape of points-collecting applications.

During the session, we also had the opportunity to evaluate their newly developed applications and provide feedback on the overall user experience and interface design. It was exciting to see the creativity, passion, and fresh perspectives demonstrated through their work.

A meaningful session filled with insightful discussions, collaborative learning, and innovation. We look forward to seeing these concepts continue to grow and make an impact in the future.

20/03/2026

We gave Claude and ChatGPT the same chart and asked a simple question.

The answers were... different.

In our latest benchmark, we tested how frontier AI vision models interpret a radial chart — the kind of complex visualisation we work with daily in market research. One model got it right. The other didn't — and no amount of prompt engineering, chain-of-thought reasoning, or even a custom Python CV pipeline could fix it.

The takeaway isn't that one model is "better." It's that reliable AI systems need multi-model architectures — the right model for the right task, with cross-validation built in.

Read the full write-up from our AI Research division 👇
https://marketing.ai.research.my/ai-eyes-disagree-benchmarking-llm-vision-radial-charts/

06/10/2021

What Facebook Research Really Says About Teen Well-Being and Instagram

Instagram's research shows that on 11 of 12 well-being issues, teenage girls who said they struggled with those issues also said that Instagram made them better rather than worse.

31/08/2021

Happy Merdeka with the true spirits of MALAYSIAN!

This song gives goosebumps AND DEFINATELY the Best Setia song ever!!

A zero-budget patriotic passion project recorded on 13th of May 2018 in four hours,By Malaysians, For Malaysians.Thank you for watching and do share this son...

08/03/2021

🌹 International Women's Day 2021 🌹

12/02/2021

Gong Xi Fa Chai 2021

10/02/2021

Thank YOU for the sweet thought! It's a Great way to kick start the new year with Clients appreciation.

29/01/2021

Insights' Privacy Day- a topic that everyone talking bout..

08/01/2021

A positive vibe to start the 2021!