30/01/2026
When we conceived the SoGood Sip&Run Club back in 2025, little did we know that it’d become a turnkey event for the brand and for us. Being able to get up early in the morning, have a good run with a community of fellow SoGood fans, and enjoy morning matcha after, it honestly feels like starting a SoGood day right.
3 runs in, and it feels like we’re off to a great start for 2026. Big thanks to our trusting client and to for saying yes and going on this journey with us.
A project by BRANDTHINK Athletic Dept.