Marketingmagazine.Asia

05/06/2026

Kali is one amazing professional with a legacy for paying attention to detail. He spent hours perfecting his stage presentation and was seen early in the morning of the APPIES walking up and down the hall, practicing to win. His admirable legacy also earned him an Honoris Causa (Honorary Doctrate) by the Global Institute of Leadership & Management of Singapore. Now, you can Join the Legacy of winners at appies.com.my

04/06/2026

APPIES 2026 is Now Open for Entries!

The wait is over. It's time to put your best work in the spotlight.

Whether you've launched a breakthrough campaign, delivered outstanding business results, or created a strategy that made a real impact, APPIES 2026 is your opportunity to showcase it to the industry's best.

🏆 Gain recognition for your work
📈 Highlight measurable results and effectiveness
🌏 Benchmark against Asia's leading marketers and agencies
✨ Celebrate the ideas that drive real business impact

Key Dates:

📅 Entry Submission Deadline: 30 June 2026
📢 Finalists Announcement: 3 July 2026
🎤 Judging & Presentations: 9–10 July 2026

Don't miss your chance to be part of Asia's premier celebration of marketing effectiveness.

🔗 Submit your entries today: https://appies.awardsengine.com/

03/06/2026

Oliver Kau joins a long legacy of winners from the APPIES Marketing Awards. Suave, smooth, sharp and sure-footed, he has more hair on his head than APPIES President Prof Harmandar Singh! Join the Legacy now.

https://appies.com.my/

03/06/2026

Did you catch the buzz from the 15th Malaysian Marketing Conference 2026? This year, the theme was all about being FEARLESS in the face of marketing challenges! 🚀💪

From tackling the influence of AI to sparking creativity that truly stands out, the conference had it all. Jamshed Wadia kicked things off by showing us how to lead with truth in the AI era, reminding us that speed without authenticity is just fast-tracked mediocrity. Meanwhile, VJ Anand brought a refreshing edge with his take on why safe creativity is holding us back – it's time to embrace calculated risk and ignite real conversations! 🔥

In a world where political uncertainty and trade tensions are the norm, this conference dared us to be sharper, not louder. It was a call to action for marketers to choose integrity over convenience and make bold decisions that resonate.

CAN TRUTH BE WELL TOLD IN A CLIMATE OF FEAR?

29/05/2026

FEARLESSLY FORWARD:

The Malaysian Marketing Conference on May 21 was something else. It walked into the hall, looked at Malaysian marketing in the eye and asked questions many have been avoiding. The conference carried one word on its chest: FEARLESS. Sixteen speakers super charged the pace for a full day of awe, inspiration and uncomfortable truths. PLUS: The APPIES is back and seeking out the fearless ones this year. Walter Teoh on 'nobody noticed it happening but agencies forgot how to play'. Lessons from global best B2B campaigns. The day I wrote a dirty book...

Web: https://weekender.com.my/issue464
PDF: https://hams.top/464w

29/05/2026

To members of the Malaysian Marketing Community considering taking part in this year’s Dragons of Malaysia and the Dragons of Asia Marketing Communications Award Programmes.

There’s just on 3 weeks before entries close on June 15.

Entry Guide: https://dragonsofasia.org/entry-guide

Two new Entry Categories: Creative Excellence (calling all ECD’s) and the Best use of Artificial Intelligence.

Call for Entry: https://dragonsofasia.org/call-for-entries

28/05/2026

From internship uncertainties to becoming a rising PR professional, Visha Najmi shares her journey through agency life, leadership, and learning in the industry.

Watch the full episode at https://www.youtube.com/watch?v=qD3LnQrqJrU

20/05/2026

How a Simple Yellow Bag Became Malaysia's Biggest Conversation.

In the world of marketing, sometimes the most unexpected ideas can ignite a nationwide movement. MR D.I.Y.'s "Satu Beg, Seribu Cerita" campaign is a testament to this, turning a simple yellow shopping bag into a viral sensation across Malaysia.

What started as a humble billboard campaign quickly transformed into a dynamic conversation, with brands and consumers alike joining in a playful dialogue that captured the essence of everyday Malaysian life. From cheeky billboard responses to enthusiastic participation on Threads, this campaign became a collaborative masterpiece where everyone had a story to tell.

In an exclusive with the Marketing Magazine, MR D.I.Y.’s Head of Marketing, Alex Goh, reveals how a simple billboard became a nationwide movement Malaysians

19/05/2026

The Malaysian CMO Awards 2026 has wrapped up, and what an incredible celebration it was! Bringing together the nation's top marketing minds, this event highlighted the trailblazers who are redefining marketing excellence across various industries.

From FMCG to telecommunications, the diversity and talent showcased were simply outstanding. Leaders like Vynce Lim, Wendy Tan, and Amy Gan have shown us how creativity meets measurable impact in today's dynamic market.

Whether you're curious about the latest trends in marketing or inspired by leaders who are shaping the future of branding, this event was a testament to the power of agility, innovation, and visionary leadership

15/05/2026

Southeast Asian travelers are shifting their priorities from chasing dreams to seeking reassurance, as revealed by dentsu's latest study. With AI and social media at the helm, travelers are more intentional and cautious than ever. While 67% of Malaysian travelers draw inspiration from social content, many double-check every detail before booking, balancing influence with trust.

AI's role is intriguing; while it's assumed to broaden horizons, it often reinforces brand loyalty, with 57% of APAC travelers already using AI in planning. This cautious approach is further fueled by economic and geopolitical concerns.

For marketers, this means credibility and reassurance are key to engaging this discerning audience.

New dentsu study reveals how AI, economic caution and social media fatigue are reshaping travel behaviour across Malaysia and Southeast Asia.