Matchbox Studio

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Matchbox Studio

A boutique studio started out in designing album covers, it has since expanded its scope of works from identity, publishing, packaging to promo materials.

The birth of Matchbox Studio was truly a synergy of multiple creative and artistic planes. Founded by Foo Chiwei with the aspirations to bring design concepts that intrigue the mind and feed the soul, Matchbox Studio’s underlying philosophy brilliantly mirrors that of its founder’s – a true thespian of sorts. A multiple award-winning designer with a big penchant in typography, Foo is an authentic

artist with vast experience in culture and arts. From the sophistication of classical Indian dance to the dramatics of fringe festivals, Foo’s immersive knowledge and passion for the arts and what art can potentially do for design is evident in the works portrayed by Matchbox Studio.

17/02/2026

马上成功 : Instant Success
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Literally translated: success on horseback.

This Chinese New Year series visualises the phrase as it reads — legendary figures mounted in the dramatic pose of Jacques-Louis David’s 𝘕𝘢𝘱𝘰𝘭𝘦𝘰𝘯 𝘊𝘳𝘰𝘴𝘴𝘪𝘯𝘨 𝘵𝘩𝘦 𝘈𝘭𝘱𝘴.

Each character extends the pun:

* 關公 — Charge Ahead to Victory
* 孫悟空 — Soar Without Delay
* 花木蘭 — Courage Needs No Gender
* 財神 — Galloping Toward Prosperity
* 壽星 — Ride Into Radiant Health
* 福星 — Fortune, Signed Foo

AI-assisted imagery mirrors our culture of instant responses and instant gratification — where success, wealth and validation are expected immediately.

This year, we ride.
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Images initially assisted by Keith Phang.

#马上成功

01/01/2026

🥳✨

25/12/2025

Peace Be Unto You :
May it begin within us.
A Happy Christmas and a Merry 2026 to all! 🕊️✨
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20/10/2025

Deepavali Vazhthikkal : Where light leads, may compassion, wisdom, and peace follow. ✨

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29/01/2025

灵蛇启智 : Where Wisdom Awakens
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May the Wood Snake guide you toward wisdom, resilience, and flourishing creativity in the year ahead.
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#灵蛇启智

25/12/2024

Cherish the Light :
May the light of hope nurture compassion, strengthen unity, and inspire a brighter, more peaceful tomorrow. 🕊️✨
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31/10/2024

Deepavali Vazhthikkal : May Your Heart be Illuminated with the Brilliance of Wisdom, Joy, and Peace!

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30/08/2024

The Hill Studio
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logo design
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I have been a laggard in my posting. 😅 This is a logo design I completed in 2023.

A friend approached me to create a logo for his new freelance venture. The brief was to design a visually captivating logo for 𝗧𝗵𝗲 𝗛𝗶𝗹𝗹, a massage service provider. The brand name plays on the similarity in sound between ‘hill’ and ‘heal,’ highlighting the therapeutic nature of the service. He also dreams of building a tiny, self-sustaining house on a small hill, which inspired the use of earthy tones to create a warm and inviting atmosphere.

My visual concept for the logo draws inspiration from the vertical arrangement of the word ‘Hill,’ which resembles the shape of five fingers, symbolizing a hand. To further enhance its meaning, I replaced the Roman letters ‘-ill’ with the Chinese character 山 = hill, adding a transformative element to the design. This integration not only enhances the minimalist visual appeal but also evokes a sense of tranquillity and Zen.
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As part of my payment, I received several sport injury massage sessions from him. I must say, I found him to be both professional and knowledgeable in his new venture. So, go ahead, give him a call and try his services. Your body will thank you!
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10/04/2024

Salam Lebaran : Semoga Berkat Eid Memenuhi Keluarga Anda Dengan Kebahagiaan & Kedamaian!

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10/02/2024

龍舞陽春 : Dragon Dancing in The Warm Spring
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A Hopeful Year for all!
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#龍舞陽春

01/01/2024

May the coming year bring a collective absolution, where we forgive the past and embrace a fresh start. Let's leave behind hatred and resentment, paving the way for a world filled with understanding and kindness. Have a Peaceful New Year! 🕊️✨

25/12/2023

Have a Holly Jolly Christmas, everyone! The world needs some merry joy right now! 🌟

Address

Opening Hours

Monday	09:00 - 17:00
Tuesday	09:00 - 17:00
Wednesday	09:00 - 17:00
Thursday	09:00 - 17:00
Friday	09:00 - 17:00

Telephone

+60377267393

Website

https://www.behance.net/matchboxs

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