27/11/2018
Simply put, a key success factor for your company is your brand. Now, when most people think of brand, the first thing that comes to mind is a logo. While a logo is indeed a key brand element, and typically the most immediate visual association with a company, there's much more to a brand than just a logo.
https://medium.muz.li/logo-vs-brand-whats-the-difference-558094f02915
All the roads and winding paths of my academic career led to user-experience design or, as I like to think of it now, practical semiotics.