Roots Design

Roots Design A graphic design studio based in Malaysia.

SHINNOU Brand Visual Design — Extracting the brand core into typographyFor SHINNOU, a professional OEM manufacturer for ...
02/03/2026

SHINNOU Brand Visual Design — Extracting the brand core into typography

For SHINNOU, a professional OEM manufacturer for fasteners, we translated the brand’s core into visual identity.The font structure takes inspiration from sharp metal cutting, reflecting professional design and production. The sharp negative space inside the letterforms represents sturdiness, precision, and breakthrough.With a clean flat palette of black, grey, and white, the overall visual delivers stability, trust, and a natural industrial aesthetic.Every detail is designed to express the brand’s true character.

The art of festive brewing Xin Xi.
Huan Xi.
Hong Xi.
Shun Xi.
Jin Xi.Five “喜”, five moods.Some are soft and gentle.
Some...
25/02/2026

The art of festive brewing
Xin Xi.
Huan Xi.
Hong Xi.
Shun Xi.
Jin Xi.
Five “喜”, five moods.
Some are soft and gentle.
Some are bold and celebratory.
Some feel powerful, some feel smooth and flowing, and some carry that golden sense of abundance.
Traditional elements like dragons and festive patterns were reworked in a cleaner, more contemporary way — paired with strong colours and gold details to keep the festive energy alive without feeling heavy.
It’s a small series, but each bottle carries its own personality.
Not just cold brew tea, but a visual expression of joy.
—

A Spark of Joy in Every SipBrand identity and packaging design for supergulp is conceived as an expression of joy — dist...
09/02/2026

A Spark of Joy in Every Sip

Brand identity and packaging design for supergulp is conceived as an expression of joy — distilled into form, colour, and typography.

At the heart of the identity, the letter “l” is reinterpreted as an exclamation mark, transforming the logotype into a visual statement of excitement and high spirits. The evolving bubbles beneath the mark transition from one to three, symbolising effervescence, movement, and a spark of joyful energy — much like soda fizzing at the moment of release.

The packaging system balances bold chromatic palettes with simplified, graphic fruit illustrations, creating strong shelf impact while maintaining clarity and cohesion across flavours. Each element is designed to be instantly recognisable, playful yet controlled, and unmistakably Supergulp.

A brand identity that celebrates optimism, energy, and the simple pleasure of a refreshing sip.

【WORK】 Parents’ Day Key Visual | Filial Love, An Appreciation for teaThere’s something incredibly poetic about the simpl...
06/02/2026

【WORK】 Parents’ Day Key Visual | Filial Love, An Appreciation for tea

There’s something incredibly poetic about the simple act of a child offering tea to their parents—it’s a silent language of respect and deep-rooted love. For this Parents’ Day project, we wanted to move away from commercial cliches and instead focus on this intimate ritual as our creative North Star.

Our team handled the art direction and overall visual identity, translating that warm moment of “serving tea” into a cohesive aesthetic for the brand. From the core key visual to the various marketing materials, we aimed to balance traditional values with a clean, contemporary design language that resonates with the modern heart. It’s more than just a campaign; it’s a tribute to the ones who raised us.

MalaysiaDesign TeaCulture MarketingDesign DesignInspiration

05/02/2026

【WORK】 Parents’ Day Key Visual | Filial Love, An Appreciation for tea

There’s something incredibly poetic about the simple act of a child offering tea to their parents—it’s a silent language of respect and deep-rooted love. For this Parents’ Day project, we wanted to move away from commercial cliches and instead focus on this intimate ritual as our creative North Star.

Our team handled the art direction and overall visual identity, translating that warm moment of ”serving tea“ into a cohesive aesthetic for the brand. From the core key visual to the various marketing materials, we aimed to balance traditional values with a clean, contemporary design language that resonates with the modern heart. It’s more than just a campaign; it’s a tribute to the ones who raised us.

MalaysiaDesign TeaCulture MarketingDesign DesignInspiration

Driving the Future | CJNOO Product Catalog DesignA narrative of streamlines, redefining EV charging aesthetics. We’ve tr...
02/02/2026

Driving the Future | CJNOO Product Catalog Design

A narrative of streamlines, redefining EV charging aesthetics. We’ve translated CJNOO’s deep industry heritage into minimalist, rhythmic visual lines—bringing high-performance technology to life with a futuristic edge.

Soviet art was built on a simple belief:if society could be redesigned,so could the human spirit.Socialism gave art purp...
01/02/2026

Soviet art was built on a simple belief:

if society could be redesigned,

so could the human spirit.

Socialism gave art purpose,

but also boundaries.

Today, we still design within systems —

economic, cultural, digital.

The question remains:

what ideology shapes our visuals now?

Blast from the Past - Celebrating Every Generation with Pepsi​​​​​​​Celebrate every generation by introducing the limite...
10/07/2023

Blast from the Past - Celebrating Every Generation with Pepsi​​​​​​​

Celebrate every generation by introducing the limited edition Pepsi Retro series, featuring iconic designs from the 1940s to the 1980s. Our task was to design press advertisements with key visuals that authentically captured the nostalgic look and feel of each era. Utilizing a back-to-old-times poster style illustration, bold colors, vintage tones, and attention to historical details, we transported viewers back in time, evoking a sense of excitement and celebrating Pepsi's rich history across generations.

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Petaling Jaya

Opening Hours

Monday 10:00 - 07:00
Tuesday 10:00 - 06:00
Wednesday 10:00 - 06:00
Thursday 10:00 - 06:00
Friday 10:00 - 18:00

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+60164267325

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