11/08/2025
From fetching coffee and irritating old hands in the Creative department, to commanding boardrooms and shaping campaigns in the industry, the journey of the “Hammer" has been a masterclass in advertising. He's proven that a creative spirit, a sharp mind, and a healthy dose of tenacity can turn a trainee into a titan, and a nickname into a legend.
MY FIRST JOB IN ADVERTISING CAME WITH NO CHAIR. My official title was Creative Trainee. What it really meant: I was allowed to loiter in the creative department so long as it didn’t look like I was poking my nose into real work. I didn’t even have a company-issued chair. Actually, nobody really ...