21/11/2022
ANTA's team in Malaysia has given a masterclass in brand growth and trusting the process.
While many other brands have been tentative and cut back on brand budgets during recent tough times, ANTA's team went all in to make the most of lower competition.
With 17 new stores since the start of Covid and an ever-increasing market share, there's a lesson for all marketers to learn from ANTA as we continue to steer our businesses through uncertain economic times.
We’re thrilled to be working with such an ambitious team into 2023 and look forward to growing the ANTA brand in Malaysia. Thank you, Marketing-Interactive for the coverage!
Meanwhile, ANTA also remained bullish on its expansion plans in Malaysia while other brands were cutting back on marketing spend or closing their retail stores.