LIE

LIE DESIGN &
ART DIRECTION
002027073 – K
www.wearenotlie.com Founded in 2011, LIE works across a diverse range of visual communication projects.

LIE is an acronym of Little Ideas Everyday, a graphic design studio based in Kuala Lumpur, Malaysia.

22/05/2026

COLLISION COURSE 19(95) TO 20(95). Produced in collaboration with atmos and Nike, the photo book documents the cultural legacy of the Nike Air Max 95 across Southeast Asia.

The book is designed to be read from both directions. One side represents the (19) generation, printed on uncoated, textured paper to evoke the raw foundations of street culture, while the (20) generation is printed on glossy paper to reflect the energy of the new era.

Both halves meet in the middle, symbolizing the collision of generations, where shared influence and cultural momentum converge around the Nike Air Max 95.

Photo Credits: , Yosen,

01/05/2026

The Imaginarium of Wong Lighting
Part of the ‘People of Paramount’ series, a visual tribute to the community around us – celebrating everyday people who shape the neighbourhood as much as it shapes them.

For over 40 years, Wong Lighting has been a constant in Taman Paramount, illuminating homes, businesses, and the rhythm of everyday life.

Design & Illustration
Motion

18/03/2026

People of Paramount is a visual tribute to the community around us – a blend of legacy and new energy. As familiar spaces shift and new voices emerge, we celebrate the beauty of coexistence, honouring both heritage and change, and the everyday people who shape the neighbourhood as much as it shapes them.

Design & Illustration
Motion
Assisted by

09/03/2026

We had so much fun creating a sofubi toy for .tv — our first time ever working on one, and a really special experience. From design and modelling to testing and refining, the whole process took months. Seeing it finally come to life made it all worth it!

30/01/2026

Out of Ordinary Films. A subculture-driven identity that treats moving images as attitude rather than output. The logo and social media templates are designed to be unconventional, fluid, and intentionally unfixed, resisting rigid forms, fixed typefaces, and prescribed colours to express the personality of OOOF.

18/01/2026

Lamarsa Coffee Machine Company is a retailer specialising in premium coffee equipment. The identity draws inspiration from the inner mechanics of coffee grinders. Built on a structural grid system, the visual language reflects engineering accuracy, craftsmanship, and their understanding of coffee machinery.

Design & Art Direction

09/01/2026

We’re honoured to share that our work has been selected as Excellent Work at Tokyo TDC 2026!

Poster Design: Tokyo TDC in Kuala Lumpur
Various typefaces are used to form TDC as a typographic portal, inviting viewers into the world of type. Negative space subtly reveals a T, while multiple colors reflects Malaysia’s multicultural identity.

Design by

24/04/2024

Packaging Design for Lilin+Co’s latest product - Reed Diffuser, which continues the brand’s essence of minimalism and sophistication. The packaging is designed to enhance the unboxing experience, with reeds individually enclosed in envelopes, adding a touch of delight to the presentation. Year 2023

Photos by
Design by LIE

24/02/2024

Save the date! Join us for the launching of SEARCH Magazine Vol.2 Kitsch.

Date: 09 March 2024 (Saturday)
Time: 2-3:30pm
Venue: eslite Forum
Speakers: Driv Loo, Valerie You, Ellen Lee

The second issue of SEARCH delves into the meaning of ‘Kitsch’ in Southeast Asia, exploring its origins, its role in collective histories, and whether irony or genuine appreciation are key. It explores the aesthetic that thrives on mockery and critical contempt.

Available now on our online store (Link in bio). Stay tuned for more details about the Book Launch!

05/10/2023

Logo and packaging design for One Half a while ago. Photos by

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Petaling Jaya
46300

Website

http://www.wearenotlie.com/

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