26/04/2017
The Disadvantages of Traditional Advertising And That`s Why We Are Here!
1.Traditional vs. New Media
For many years, basic advertising vehicles included newspapers, magazines, TV, radio and direct mail. These communications channels allowed businesses to choose advertising methods based on their budget and need to target specific market segments. The more costly of these choices were often out of the price range of small businesses. With the advent of the Internet, smartphones, iPods and social networking, small businesses are able to advertise using website banners, Facebook-like buttons, Twitter tweets, podcasts and other low-cost, real-time methods.
2.Price
Traditional media buys are usually more expensive than newer forms of advertising. In addition to the cost of buying TV spots, you may need to pay for the development of your commercials. To benefit from broadcast advertising, you may need to buy many spots, requiring a commitment of thousands of dollars before you can gauge results. Many forms of new media -- including pages, Twitter accounts and websites -- let you communicate with your customers using your in-house staff.
3.Lack of Timeliness
Traditional advertising does not allow you to respond to changes in the marketplace as quickly as newer forms of communication. You may have to create your message weeks or months in advance when you run magazine ads. Even daily newspaper ads may require a lead time of several days. Changing broadcast ads requires time and additional production expense. Small business can change pages, send tweets or update a website in a matter of minutes.
4.Harder to Target Audience
Modern technology allows marketers to more precisely target potential customers based on the amount of personal information websites collect about visitors. Small businesses can determine in advance not only what type of person visits a particular website, but how often, what they view and other information. Print and broadcast outlets provide media kits with audience demographics, but once a magazine is mailed, a paper is delivered or an ad is broadcast, you don’t know who actually read, saw or viewed your ad.
5.Less Information
The message you can deliver with traditional advertising is much more limited compared to newer forms of communications. If you can get people to your website with the click of a banner ad or link, you have almost unlimited opportunities to deliver page after page of information to customers. With print and broadcast, you must communicate your message within a few square inches of space or in 30 seconds.
