Muma

22/09/2026

Campaign Brief The Work 2026

#4 Agency in Malaysia / Up from #6 last year

7 acceptances across 3 clients

1 amazing team that made it happen 💛

02/09/2026

Muma took home a bronze at 부산국제마케팅광고제｜MAD STARS 2026 held in Busan, South Korea 🤎✨️

To be recognised at one of the biggest creative awards in Asia is a massive win for us and our industry back home.

Selamat Hari Merdeka & Hari Malaysia 🇲🇾

20/08/2026

If the idea doesn't move you, it surely won't move your colleagues 💡🧠

12/08/2026

Client servicing is all about knowing who your clients are 💡🧠

31/07/2026

17/07/2026

Grateful for the recognition at MARKies and Agency of the Year Awards 2026 ✨️

We ended the night with 1 Gold, 4 Silver & 5 Bronze, including bronzes for Boutique Agency of the Year, Integrated Communications Agency of the Year, and Agency Team of the Year.

None of this would be possible without our clients, partner agencies, and team.

Here's to creating more disruptive work that brings results 💛

10/07/2026

Our Creative Director, Wei Wen Kong, will be serving on the jury for the ONE Asia Creative Awards 2026 alongside marketing and creative leaders from across the APAC region. Judging will be held in Kuala Lumpur for the first time.

After having the privilege of creating this year's campaign, it's an honour to now help recognise the work that defines Asia - a region with diverse taste.

Entries are open until September 18.

See you in KL!

05/06/2026

We wanted to own ‘taste’, so we built a dynamic visual identity where the word itself becomes the hero.

Over 2 months, our team experimented with different handcraft techniques, materials, and textures. We bleached cloth, weaved paper strips, and even lit up hundreds of matches (HR didn’t have to know that).

Some expressions didn’t make the cut in the end. But ultimately, they all showed the raw, human side of creativity - where instinct, craft, and perspective shape what we create.

The entire process was meticulous, messy, and a lot of fun. It reminded us that great work doesn’t just come from getting the perfect answer. Sometimes, it comes from experimenting, failing, adjusting, and trusting your gut along the way.

04/06/2026

Watch the making of ONE Asia 2026 Call For Entry campaign 'Where Taste Matters'.

We stayed true to the concept by restraining ourselves from using any AI tools to produce the work. Even very little photo retouching was done.

Not because we were against AI. But because we wanted to show the beauty of imperfection in human craft.

26/05/2026

Proud moment for our indie hotshop 🇲🇾

We have officially been ranked among the Top 5 Independent Agencies in APAC at The One Show 2026.

Still pinching ourselves 🙀

This one's to all our clients and everyone who makes us, us 🫶🏻💛