05/06/2026
We wanted to own ‘taste’, so we built a dynamic visual identity where the word itself becomes the hero.
Over 2 months, our team experimented with different handcraft techniques, materials, and textures. We bleached cloth, weaved paper strips, and even lit up hundreds of matches (HR didn’t have to know that).
Some expressions didn’t make the cut in the end. But ultimately, they all showed the raw, human side of creativity - where instinct, craft, and perspective shape what we create.
The entire process was meticulous, messy, and a lot of fun. It reminded us that great work doesn’t just come from getting the perfect answer. Sometimes, it comes from experimenting, failing, adjusting, and trusting your gut along the way.
