24/09/2026
Every hero story starts with a little imagination! 🦸🧱✨
The LEGO Group is putting creativity into the hands of young builders with its latest “What’s Your Hero Story?” campaign, encouraging children to go beyond the heroes they know and build adventures that are entirely their own.
Coming to seven LEGO Certified Stores over seven weekends, the nationwide roving activation invites children to get hands-on and create their very own hero minifigure, bringing together the worlds of LEGO® City, LEGO® NINJAGO®, LEGO® Marvel and LEGO® Star Wars™.
Because with LEGO bricks, there’s no one way to be a hero, the story is yours to build. 🌟
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