Vase.ai

Vase.ai is an on-demand market research platform that enables anyone to collect consumer insights.

Vase is a tech-based market research company that enables anyone to get quick and accurate consumer insights.

29/04/2026

Every quarter, we get the whole team in one room.

Not to run through slides. But to ask harder questions. To push back on each other's plans. To figure out, together, where we are heading and what it takes to get there.

Our Q1 All Hands was three days of exactly that.
We revisited what we stand for as a company. Every team built their Q2 plan with that clarity as the foundation. And somewhere between the late nights and the honest conversations, we remembered why we chose to build alongside each other in the first place.

Our CEO put it simply:
"I love the idea, clarity, and energy you guys brought in All Hands."
That says it all.

We wrote about what happened, what it means, and what we are carrying into Q2 in our latest blog post. Link in the first comment.

And if this looks like a team you want to be part of, we are hiring.
👉 https://hubs.li/Q04dGNVr0

26/03/2026

A massive media budget does not guarantee mental shelf space.

PETRONAS secured 22% unaided recall in our 2026 analysis. This means Malaysians named the brand spontaneously.

But recall is only half the story.

Watsons proved that 33% of Malaysians who like high-energy ads can trigger a 54% likelihood to visit online or in-store this week.

Success in this landscape is a choice between building long-term authority or driving immediate footfall.

Which North Star KPI is your team actually optimizing for?

Based on our analysis of 420 Malaysian respondents.

Swipe through the Power Rankings below.
(Link to the full report in the first comment 👇)

11/12/2025

Gen Z doesn’t just consume content. They discover brands and make purchases directly from the platforms they spend the most time on.

If you’re building your 2026 brand strategy, media plan or social commerce approach, these Gen Z behaviours are essential:
📌 72% discover new brands on TikTok
📌 40% spend the most time on TikTok
📌 71% buy fashion after seeing it online
📌 Beauty (64%) and gadgets (56%) follow closely behind

Understanding how Gen Z moves from awareness → interest → purchase will help you design content that converts next year.

👉 Read the Gen Z Spotlight Blog: https://hubs.li/Q03WdWBN0

04/12/2025

Gen Z isn’t just scrolling on TikTok. They are using it to stay informed, entertained and educated. All in one feed. As you plan your 2026 campaigns and media mix, understanding how Gen Z actually consumes content is critical.

Here’s what stands out from our Gen Z spotlight in the 24 Media Behaviours Dashboard:
📌 80% use TikTok for news
📌 81% turn to TikTok and 77% to YouTube for entertainment
📌 77% learn new skills on YouTube, with TikTok rising at 72%

If Gen Z is part of your audience next year, these habits should shape where you show up and how you communicate.

👉 Read the Gen Z Spotlight Blog: https://hubs.li/Q03WdWBy0

12/11/2025

💡 For Your 2026 Brand Plan: Know Where Discovery Turns Into Purchase
Social media isn’t just where Malaysians find brands. It’s where they decide to buy.

📊 Key Insights:
✅ Most Malaysians discover new brands on TikTok (64%), Facebook (49%), and Instagram (41%)
💄 Fashion (69%), beauty (62%), and gadgets (57%) lead online purchases from social platforms
🎉 34% pay attention to festive ads that feel real and relatable

Discovery, trust, and purchase now happen in one scroll.
The brands that win plan ahead and use data to turn curiosity into conversion.

👉 Read the full blog or explore the Media Consumption Dashboard for all 24 insights that can power your 2026 brand strategy: https://hubs.li/Q03RZ9q40

06/11/2025

📈 Planning Your 2026 Brand Strategy? Start with Real Data.

Every scroll and click shapes how Malaysians discover, learn, and buy.
Before you lock in next year’s marketing plan, know exactly where your audience spends time and what drives them to act.

📊 Top Media Insights:
✅ Facebook (71%), TikTok (65%), and Instagram (50%) are where Malaysians get their news
✅ YouTube (76%), TikTok (72%), and Facebook (63%) lead for entertainment
✅ YouTube (79%), TikTok (62%), and Instagram (35%) are top for learning new skills

💡 Malaysians no longer separate where they watch, learn, and shop.

👉 Explore the full Media Consumption Dashboard to see all 24 insights and make data your brand’s advantage: https://hubs.li/Q03RZbJT0

09/10/2025

Running Double-Digit campaigns isn’t enough. Timing, promotions, and omnichannel synergy unlock real wins.
Shoppers discover deals across multiple platforms, stock up on Payday, and grow baskets with the right vouchers and bundles.

📊 Highlights
✅ 80% discover via e-commerce, 72% via social media, sync your messaging
✅ 23% shop Payday monthly, 36% shop frequently. Payday is a reliable pulse
✅ Bundle deals, vouchers, and cashback push bigger baskets
✅ 40% shop online & offline equally, only 4% in-store only omnichannel matters

💡 Why It Matters
Brands that anticipate habits across platforms and pay cycles earn repeat business and trust.

👉 Sharpen your Double-Digit strategy with all 8 insights: https://hubs.li/Q03Lsc1l0

01/10/2025

📆 57% of Malaysians delay purchases for Double-Digit Sales. If you skip these events, you’re invisible when wallets open.
Shoppers plan ahead, wait for midnight deals, and reward brands that show up at the right moment. Missing these windows cedes revenue to competitors.

📊 Highlights
✅ 57% sometimes wait, 37% usually wait for Double-Digit Sales
✅ 41% shop evening before, 37% midnight–2:59 AM, 32% evening of sale
✅ 81% value discounts, 67% need free shipping
✅ 39% limited-time exclusives, 26% impulse deals spark urgency

💡 Why It Matters
Your timing, offers, and pre-sale buildup shape whether you capture intent or lose it.

👉 See all 8 insights and prep your 11.11 strategy: 8 Insights on Double-Digit Sales & Payday Habits for Malaysian Marketers https://hubs.li/Q03Lsc1v0

24/09/2025

📲 88% of Malaysians shop on marketplaces. Still offline-only? You’re missing 9 in 10 shoppers.

Malaysian consumers discover, compare, and buy on TikTok, Shopee, and Lazada. No online presence = no visibility.

Highlights:
✅ 35% buy after seeing products on social media
✅ 88% shop marketplaces, 71% on social platforms
✅ Shopee (65%), TikTok Shop (26%), Lazada (11%) dominate e-commerce
✅ 78% still buy food offline, but 48% already order online
✅ 29% value hands-on interaction, your online channels must compensate

Why It Matters:
💡 Your competitors are where shoppers scroll. To stay relevant, your brand must meet Malaysians where they spend their time.

👉 Discover all 10 retail habits and the full strategy guide: 10 Consumer Shopping Habits in Malaysia That Will Shape Retail Strategy in 2025 https://hubs.li/Q03JTlJr0

23/09/2025

✨ We’re bringing lightning-fast retail insights to Retail Summit Asia 2025! ✨

Our Co-Founder, Julie, will be on stage sharing quick, actionable insights to help retailers grow smarter and faster. 🚀

📍 When & Where
25 September 2025 • 9 AM – 6 PM
M World Hotel

💬 Attending? Catch Julie’s session and come say hi. We’d love to connect and talk retail trends!

👉 Want to attend? Grab your ticket here: https://hubs.li/Q03KknTP0

Address

63A, Level 1, Block F, Zenith Corporate Park
Petaling Jaya
47301

Website

https://www.vase.ai/

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