28/06/2022
It's 2022. Why are you still not finding your customers via online advertising?
Attention to sales people struggling to make more sales...
Your potential customers are spending time online more than ever… on Facebook, on TikTok, on Instagram, on LinkedIn etc. Why are you not getting them to chase you for whatever problems you can help them solve?
Based on a quick survey amongst sales people, less than 20% of them are actively marketing themselves online via paid marketing aka online advertising.
Those that are indeed marketing themselves online, are mostly dwelling in organic content like posting motivational quotes on FB, or dancing videos on TikTok…
First and foremost, organic content WORKS, but it’s going to take a while (like 6 months perhaps) and it takes a whole lot of consistency to make it actually work for you.
That means, you’ve got to be posting new content, useful content (not dancing videos please), on a daily or weekly basis, and continue to do so for a period of time, before it can bring you any potential new customers.
Here’s the problem for most sales people… they needed more sales since yesterday, or the week before, or the month before…. definitely NOT 6 months later haha.
Here’s a better way to actually get more sales in 2022 and beyond:
1. Build your personal brand online.
Show up on the newsfeed of your potential prospects. Let them know who you are, what you do, and most importantly, how you can help them solve their problems.
2. Advertise to your potential prospects.
Reach them online. Show up, be in their face when they’re socialising online. Make them aware of your existence and how you can help them solve their problems.
3. Don’t sell to them, help them solve their problems instead.
When they do express interest and ask for more info, be diligent and follow up fast, like really fast, while they’re still interested.
Don’t bombard them with your product features and countless reasons why they need to buy from you now… instead, ask them what’s their problem and how can you help.
BE HELPFUL.
Get these 3 things right and I bet you 10 bucks you’ll be rocking in more sales in no time. There are tonnes of resources out there on how to get all these done, Google them and learn how to master this.
Quick resource list:
If you want to build a landing page, checkout:
www.clickfunnel.com
www.leadpages.com
www.unbounce.com
If you want to learn advertising, follow Ben Heath on YouTube
If you want to learn how to close sales and actually be a better, highly regarded professional sales person, learn how stop selling and start solving problems for your clients instead.
Hope the above helps to nudge you towards selling much more, via online, specifically online advertising coz that works the fastest.
P.S. If you want to sell more via online advertising, drop me your details here https://kuanyew.kloser.app and let’s see how we can work together.
