BKTS Marketing

BKTS Marketing Bring your social media marketing across the horizon!

To make a solid plan for the short term, it’s important to keep an eye on where you’re heading in the long term. Nobody ...
15/11/2022

To make a solid plan for the short term, it’s important to keep an eye on where you’re heading in the long term. Nobody can say with 100% certainty what the future of marketing will look like, but industry professionals can offer useful insights and predictions into some of the possibilities.

A never-before integrated mix of old (fundamental) and new (latest) digital marketing trends that will dominate marketing in 2023!

As marketers hurtle towards a privacy-first future, the industry is being flooded with countless stories about new appro...
13/11/2022

As marketers hurtle towards a privacy-first future, the industry is being flooded with countless stories about new approaches to consumer engagement that will soon shake up the advertising world. What if they’re all wrong? What if we need to go back to basics? What if it’s time to return to contextual targeting?

Contextual AI is not only capable of thoroughly analyzing articles, but entire networks of content across different countries, languages and standard categories.

As the first generation of true social media natives, Gen Zers are quick to turn to technology as a means of interaction...
11/11/2022

As the first generation of true social media natives, Gen Zers are quick to turn to technology as a means of interaction, inspiration and personal expression. It’s no wonder that this group now accounts for 33% of all Tweets in the U.S., more than any other generational segment.1 During the first half of 2022 alone, Gen Z posted more than 2.5 billion Tweets.

Gen Z speaks a language of its own and expects brands to understand and speak it too. So, what exactly are they talking about?

One of the most compelling reasons for marketers to incorporate YouTube into their strategies is that a huge number of p...
07/11/2022

One of the most compelling reasons for marketers to incorporate YouTube into their strategies is that a huge number of people spend a great deal of time there. In the US, 62% of YouTube users access the platform daily where they spend an average of nearly half an hour consuming content.

From relaxing, feel-good content to 360-degree video, these are the YouTube trends all marketers should be paying attention to.

If you still think TikTok is just for kids, you’re missing out on an important social media advertising option for your ...
04/11/2022

If you still think TikTok is just for kids, you’re missing out on an important social media advertising option for your brand. TikTok surpassed 1 billion users in September, and TikTok ads can now reach an estimated adult (18+) audience of 825 million people worldwide.

TikTok advertising helps brands reach younger, content-hungry demographics. Follow these crucial tips and start creating your own winning TikTok ads.

With so many opportunities in digital marketing, it is easy to get into ex*****on mode and just start doing. However, in...
02/11/2022

With so many opportunities in digital marketing, it is easy to get into ex*****on mode and just start doing. However, investing in your strategy is one of the best ways to grow your digital return on investment.

A clear strategy reduces waste, adds focus to your efforts and builds on what is already working.

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