Jade Lim I Beyond Image

Jade Lim I Beyond Image We help people look, feel, communicate and unleash their personal best holistically. T&C applied. If we can help clients to apply in just 3 hours, why 2 days?
2.

If you are Agency Leaders of Network Marketing, Insurance, Property or Team Leaders of an organization, chat with us to earn a Coaching Session with Jade Lim valued at RM1,000. This is a TRANSFORMATIVE Coaching (sustainable results), not Transactional Coaching (short term - like lost weight rebound). In Beyond Image, we help clients SAVE MONEY and TIME by applying these principles:

1. Anything th

at is going to shift you JUST on the surface, we are not interested. We only work on TRANSFORMATIVE solutions.
3. We get in the right Masters to value add in your life. Who we are? We are an Image Consultancy when we founded in 2010. We transformed into a Training and Coaching Centre that specializes in TRANSFORMATION MASTERY in 2016 that enlighten deeper change. Why? By just changing your appearance, it will not bring you sustainable results that sparks JOY. To work deep down into your aspirations, purposes, values, beliefs will shift you sustainably. Yes, we work on your outside-INSIDE-outside. Caution!
1. If you are looking for results, come to us.
2. If you are ONLY looking at cost saving, we are not the right one.
3. We are highly affordable ONLY if you value TRANSFORMATIVE results in ALL aspects of your life - CHARISMA, RELATIONSHIP (Self and others) HEALTH, WEALTH.

04/09/2026

This one felt special. ❤️

What stayed with me wasn't just the silverware or the beautiful five-course meal. It was seeing leaders slow down, laugh, connect beyond work, and leave the table feeling valued and appreciated.

It reminded me once again:

Leadership doesn’t always begin when we stand in front of people. Sometimes, it begins when we sit beside them.

A special thank you to FWD Malaysia Country CEO Aman, whose intention was to create an experience that would honour and appreciate the leaders; Sugunah Verumandy for championing that intention; Shamini Nair for the trust and partnership; and Kiran for the thoughtful coordination behind the scenes.

And of course, to Ally Teoh, Janice, Crystal and the Brasserie team at The St. Regis Kuala Lumpur — thank you for curating this memorable experience together with us.

To our Program Experience Leader Tee Ying Tinisa Ooi, thank you for helping to tighten the details to make a difference.

Grateful that Beyond Image could be part of something so thoughtfully created for the leaders.✨️

🇲🇾 This Merdeka, I See HopePeople often say Gen Z is laid-back.As a mother of three Gen Z children, I would say… yes, th...
31/08/2026

🇲🇾 This Merdeka, I See Hope

People often say Gen Z is laid-back.

As a mother of three Gen Z children, I would say… yes, they can be. 😂

But I have come to see it differently.
𝙎𝙤𝙢𝙚𝙩𝙞𝙢𝙚𝙨, 𝙬𝙝𝙖𝙩 𝙡𝙤𝙤𝙠𝙨 𝙡𝙞𝙠𝙚 𝙗𝙚𝙞𝙣𝙜 𝙡𝙖𝙞𝙙-𝙗𝙖𝙘𝙠 𝙞𝙨 𝙨𝙞𝙢𝙥𝙡𝙮 𝙖 𝙮𝙤𝙪𝙣𝙜 𝙥𝙚𝙧𝙨𝙤𝙣 𝙬𝙝𝙤 𝙝𝙖𝙨 𝙮𝙚𝙩 𝙩𝙤 𝙙𝙞𝙨𝙘𝙤𝙫𝙚𝙧 𝙬𝙝𝙖𝙩 𝙢𝙖𝙩𝙩𝙚𝙧𝙨 𝙚𝙣𝙤𝙪𝙜𝙝 𝙩𝙤 𝙜𝙞𝙫𝙚 𝙩𝙝𝙚𝙞𝙧 𝙚𝙣𝙚𝙧𝙜𝙮 𝙩𝙤.

Recently, I facilitated a corporate grooming programme for a Japanese company in Malaysia. Most were young Malaysians, mostly Gen Z and younger Millennials.

What impressed me most?

Their attention.

I didn't notice a single moment of phone-checking. Their attention was on me, the person in front of them.

I could see that sparkle: Tell me more. I want to learn.

They asked questions, listened attentively and laughed whole-heartedly. Right after, their young HR colleague came to enquire about the next level of development: communication.

Who says Gen Z doesn't like learning?

And that spirit didn't end when the workshop ended.

While others were leaving, HR and two interns stayed back for an hour to help pack the image props. Then they brought everything down and waited at the loading area for another 30 minutes while I got my car.

Nobody asked them to stay.

They volunteered.

It also reminded me how much the environment shapes our young people, for better or worse.

When my daughter started her first job as a Chat Agent at 19, she went to work looking intentional. Hair neatly tied, dressed semi-formal and professional.

A while later, things changed. Baggy clothes. Black nails. Unkempt hair. Almost a "pyjamas look".

The image consultant mother in me naturally asked, "What happened?" 😂

She said, "Everyone in the office looks like this. Even my team leader."

Okay, we listen but we don't judge.😊

But it made me realise - our young people are watching the environment around them, especially when they first enter the working world. What they see quickly becomes their idea of what is normal.

And that was what I saw in this company too.

Their Japanese MD didn't sit back and watch. He participated, joined the activities and led by example.

When leaders learn, people learn. When leaders show up, people see what showing up looks like.

So this Merdeka, when I look at this photo, I see hope.

Yes, our young generation may be laid-back in their own way. 𝘽𝙪𝙩 𝙜𝙞𝙫𝙚 𝙩𝙝𝙚𝙢 𝙨𝙤𝙢𝙚𝙩𝙝𝙞𝙣𝙜 𝙢𝙚𝙖𝙣𝙞𝙣𝙜𝙛𝙪𝙡 𝙩𝙤 𝙡𝙚𝙖𝙧𝙣, 𝙜𝙤𝙤𝙙 𝙗𝙚𝙝𝙖𝙫𝙞𝙤𝙪𝙧𝙨 𝙩𝙤 𝙢𝙤𝙙𝙚𝙡 𝙖𝙛𝙩𝙚𝙧, 𝙨𝙚𝙣𝙨𝙞𝙗𝙡𝙚 𝙗𝙤𝙪𝙣𝙙𝙖𝙧𝙞𝙚𝙨 𝙩𝙤 𝙥𝙧𝙖𝙘𝙩𝙞𝙨𝙚 𝙖𝙣𝙙 𝙖𝙣 𝙚𝙣𝙫𝙞𝙧𝙤𝙣𝙢𝙚𝙣𝙩 𝙩𝙝𝙖𝙩 𝙝𝙚𝙡𝙥𝙨 𝙩𝙝𝙚𝙢 𝙙𝙞𝙨𝙘𝙤𝙫𝙚𝙧 𝙩𝙝𝙚𝙞𝙧 𝙥𝙪𝙧𝙥𝙤𝙨𝙚, 𝙖𝙣𝙙 𝙮𝙤𝙪 𝙢𝙖𝙮 𝙨𝙚𝙚 𝙩𝙝𝙤𝙨𝙚 𝙚𝙮𝙚𝙨 𝙗𝙚𝙜𝙞𝙣 𝙩𝙤 𝙨𝙥𝙖𝙧𝙠𝙡𝙚.

Perhaps our job is not to keep asking, "What's wrong with this generation?"

It is to ask:

"𝗪𝗵𝗮𝘁 𝗮𝗿𝗲 𝘄𝗲 𝗴𝗶𝘃𝗶𝗻𝗴 𝘁𝗵𝗲𝗺 𝘁𝗼 𝗹𝗼𝗼𝗸 𝘂𝗽 𝘁𝗼❓️"

Selamat Hari Merdeka. 🇲🇾

「如果不先介绍自己,我们就无法真正相遇」作者讲的不是单纯的「自我介绍技巧」,而是:我们常常因为害怕被判断、被拒绝、被看不起,所以在认识新朋友时,只给出一个安全版本的自己。结果别人认识的,并不是真正的我们。这一章的 6 个重点1. 我们第一次...
13/08/2026

「如果不先介绍自己,我们就无法真正相遇」

作者讲的不是单纯的「自我介绍技巧」,而是:我们常常因为害怕被判断、被拒绝、被看不起,所以在认识新朋友时,只给出一个安全版本的自己。结果别人认识的,并不是真正的我们。

这一章的 6 个重点

1. 我们第一次认识别人时,往往只给「基本资料」

例如职业、经历、兴趣、价值观。作者发现,自己每次认识新朋友时都会焦虑,因为她很想准确回答「你是谁?」这个问题,于是反而不知道从哪里开始。

2. 我们会本能地管理别人怎么看自己

当遇见一个新的人,我们会搜集对方的资讯,然后把他放进某个框架:

> 「这个人是谁?他会怎么看我?」

同时,我们也会选择性地呈现自己,希望对方形成我们想要的印象。

3. 这种自我保护,让别人只能认识「经过包装的我」

作者举了自己21岁在多伦多牛排馆工作的例子。

她面对不同客人,会切换不同角色:

面对商务人士 → 极度专业

面对熟客 → 稍微俏皮

面对有钱人 → 更谨慎

面对音乐人 → 强调自己也是音乐人

她不是说谎,而是只让别人看到她认为「安全、有利」的那一面。

4. 问题是:我们越想保护自己,越难真正与人连接

她后来意识到,这些「角色」原本是保护自己的工具,最后却变成一扇扇窗,把自己框住。

很喜欢这里的概念:

我以为我在保护自己,其实我也在阻止别人真正认识我。

5. 疫情让她开始打破这种模式

疫情期间,她和男友在社区散步。

过去,她会保持社交距离、不主动接触陌生人。但疫情反而让人与人之间更渴望连接。

她开始:

和邻居说话

接受别人递来的饮料

跟陌生人互动

主动打招呼

在酒吧主动邀请陌生人加入

她发现:只要自己先打开一点点,别人也很可能愿意打开。

6. 真正的连接,需要有人先冒一点风险

她在酒吧看到一个陌生男子,一个简单的:

「嘿,要不要合作?」

就打开了一扇门。

所以这一章真正想说的是:

> 如果我们永远等别人先靠近、先坦诚、先打开,我们可能永远不会真正相遇。

我觉得这一章最值得带走的一句话

可以浓缩成:

我们以为隐藏自己是在避免被拒绝,但隐藏得越多,别人越没有机会真正接受我们。

而「介绍自己」也不只是告诉别人:

我做什么、我有什么成就、我来自哪里。

更深层的是:

我愿不愿意让你看到一点真实的我?

这也是为什么作者把这一章叫 The Table Where We Meet。真正的「相遇」,不是两个人坐在同一张桌子,而是两个人都愿意把真实的自己带到桌上。

其实这个概念跟 executive presence / human connection 也很有关系:Presence 不只是让别人看见你,更是你有没有勇气让别人认识你。

10/08/2026

Three Leadership Lessons I’ve Learnt

1. Choose what you love. Do it really well, or don’t do it at all.
When I choose to do something, I give it my best. Leadership has taught me that excellence comes from caring deeply about the work and holding myself to a standard I can be proud of.

2. Choose impact over convenience.
The easiest way is not always the most meaningful way. Sometimes leadership means taking the harder route, investing more time, or doing what is inconvenient because it creates a better outcome for the people we serve.

3. Take ownership. Roll up your sleeves and do it with the team.
Leadership is not standing at the side and giving instructions. When something needs to be done, I’m willing to step in, get my hands dirty and work alongside the team. I don’t believe in “that’s not my job” when the outcome belongs to all of us.

Set for tomorrow!

There's a saying: The devil is in the details.Today, my team, our client partners, and I spent time at The St. Regis Kua...
03/08/2026

There's a saying: The devil is in the details.

Today, my team, our client partners, and I spent time at The St. Regis Kuala Lumpur conducting a site recce in preparation for an upcoming Fine Dining Experience programme for C-suite executives and senior management.

Many people only see the few hours of training. What they don't see are the conversations, planning, walkthroughs, testing, and countless small decisions that happen beforehand.

From the flow of the room to the table setting, service sequence, seating, lighting, and learning moments, every detail matters. Because details shape the experience, and the experience shapes the learning.

I'm grateful to my wonderful team member Tinisa Ooi and our client partners Sham and Kiran, as well as the attentive professionals of St Regis, Ally and Janice for investing the time to plan this together. Collaboration like this is what transforms a good programme into a memorable one.

Looking forward to creating a meaningful learning experience together next week!

31/07/2026

During an Executive Presence programme with senior leaders, we had an interesting conversation about corporate grooming and culture.

Many leaders said, "The younger generation wants to dress down."

They're right.

Today's workplace is more casual than ever. Leaders want to be approachable. Teams want authenticity. That's not the issue.

The real question is: Where is the boundary?

You can be casual, but you can't be careless.

Many young graduates are entering the workforce genuinely unsure of what "appropriate" looks like. They are not intentionally breaking the rules. They are trying to read the culture.

And that's where leadership comes in.

Culture isn't built by a dress code policy alone. It's built by what leaders model, reinforce, and consistently accept.

If leaders blur the boundaries, employees will too.

If leaders demonstrate what "professional yet approachable" looks like, people learn.

Corporate grooming isn't about controlling what people wear.

It's about communicating the standards, values, and identity of your organisation.

Because in the end, culture tells people what is appropriate long before any handbook does.

What is one workplace standard your team has learned, not because it was written in a policy, but because they saw leaders live it every day?

Trainer: JADE LIM, ICF ACC, AICI CIC
Program Coordinator: Tee Ying Tinisa Ooi

02/07/2026

Honestly, I was doubtful at first.

How do you compress a usual 2 day leadership programme into just one day, without losing the impact?

But I didn't have the luxury of time. I had to make it work.

So after a content alignment call, instead of trying to squeeze everything in, I sat down and asked myself one question:

"What actually matters most?"

That question changed everything. I stopped thinking about what to cut, and started thinking about how to build emotional impact first, logic second — enough to drive people to take action.

Because if I can influence 33% of the room to take action, they'll fire up the next 33%.

And that's how the 4-2-1 Formula was born:

4 𝘔𝘪𝘯𝘥𝘴𝘦𝘵 𝘚𝘩𝘪𝘧𝘵𝘴.
2 𝘗𝘳𝘢𝘤𝘵𝘪𝘤𝘢𝘭 𝘍𝘳𝘢𝘮𝘦𝘸𝘰𝘳𝘬𝘴.
1 𝘊𝘭𝘦𝘢𝘳 𝘓𝘦𝘢𝘥𝘦𝘳𝘴𝘩𝘪𝘱 𝘋𝘪𝘳𝘦𝘤𝘵𝘪𝘰𝘯.

Turns out, less can hit harder than more.

Two weeks later, during a follow-up call, participants shared how they'd applied the lessons back at work.

The people leader sent me this:

"It is incredibly rewarding to see leaders step up, take ownership, and actively drive that momentum forward."

Yes, we nailed it! ✨

This experience reinforced a belief I hold: keep things simple, but significant. I apply this across my teaching methodology, how I communicate with others, even how I dress.

Today, I feel like I hit a jackpot! 🎉
That's the reason I coach and train.

Thank you for taking actions.
You made me feel it's so worthwhile to go the extra miles! 🙏

30/06/2026

6月安好,7月更佳!

6月最后一天,跟客户与伙伴度过。

始于 SI-RAPI™️ Strategic Image,从认识自己、发现自己、蜕变自己;我们从导师-客户,演变成朋友。

If someone you've impacted said “thank you” to you today, would it inspire you to do even more?If you saw a mentor you d...
20/06/2026

If someone you've impacted said “thank you” to you today, would it inspire you to do even more?

If you saw a mentor you deeply respect being recognised in front of everyone, would it make you reflect on the way you've been leading?

That was the emotional connection we created during a session on Leading with EQ, Integrity and Purpose with a group of retail sales champions.

I believe leadership is not taught through lectures alone. Leadership comes alive through experience. For ecample, we cannot simply talk about integrity and expect it to take root; people need opportunities to experience it, feel it, and witness its impact. Experiences create emotional waves, shift perspectives, and inspire action.

In the age of AI, knowledge is increasingly accessible. What remains uniquely human is our ability to create experiences that move hearts, challenge perspectives, and inspire action. That's why facilitation is not about transferring knowledge; it's about creating transformative moments that help people see themselves differently.

Thank you for trusting me to create those experiences with your team. I feel deeply privileged to be part of the journey.

I look forward to hearing the transformation stories that emerge in the coming month. ❤️✨

我其实很喜欢跟友族同胞打成一片,这得感谢父母把我送进国中,还记得当年一伙人在华人朋友家做kuih kapit为班级义卖筹款,我从小经验的是种族融合,一视同仁。

这一场领导力培训很特别,从课程刚要到活动设计,统统独身定制。有感动有逻辑有欢笑有眼睛泛红。感谢合作方MRiE主办方AEON. My heart is full.✨️


Today I was conducting SI-RAPI™️ image strategy consulting for a senior corporate executive with extensive experience in...
20/06/2026

Today I was conducting SI-RAPI™️ image strategy consulting for a senior corporate executive with extensive experience in multinational environments. She has spent the past few years working in Europe and is now transitioning into a regional leadership role in Asia, where she will oversee multiple country teams.

During our casual conversation, she shared an interesting observation: many people assume life in Western countries is inherently better and that developed nations are always faster and more convenient. However, her lived experience has been quite different, and it has made her appreciate Malaysia even more.

She gave several examples. In France, many administrative processes are still quite traditional and manual, resulting in slower efficiency. For instance, work permit processing can take around three months, and even a physical driving licence card may take up to one to two years to be issued—during which time only a temporary document is used for driving. In contrast, many services in Malaysia are already digitalised; when she returned recently to renew her passport, it took only five minutes.

In terms of daily living, even with financial means, domestic help is not easily available, and most household chores must be done personally. In Malaysia, however, cleaning and household services are highly accessible and easy to arrange.

After hearing her sharing, I feel that living in Malaysia is quite a blessing. As a C-level corporate executive, she has no financial constraints, yet money alone cannot buy convenience in daily life. I sincerely applaud Malaysia’s continued progress in digitalisation and lifestyle convenience. 👏


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1-6, Jalan Kenari 12b, Bandar Puchong Jaya
Puchong
47100

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