Jade Lim I Beyond Image

Jade Lim I Beyond Image We help people look, feel, communicate and unleash their personal best holistically. T&C applied. If we can help clients to apply in just 3 hours, why 2 days?
2.

If you are Agency Leaders of Network Marketing, Insurance, Property or Team Leaders of an organization, chat with us to earn a Coaching Session with Jade Lim valued at RM1,000. This is a TRANSFORMATIVE Coaching (sustainable results), not Transactional Coaching (short term - like lost weight rebound). In Beyond Image, we help clients SAVE MONEY and TIME by applying these principles:

1. Anything th

at is going to shift you JUST on the surface, we are not interested. We only work on TRANSFORMATIVE solutions.
3. We get in the right Masters to value add in your life. Who we are? We are an Image Consultancy when we founded in 2010. We transformed into a Training and Coaching Centre that specializes in TRANSFORMATION MASTERY in 2016 that enlighten deeper change. Why? By just changing your appearance, it will not bring you sustainable results that sparks JOY. To work deep down into your aspirations, purposes, values, beliefs will shift you sustainably. Yes, we work on your outside-INSIDE-outside. Caution!
1. If you are looking for results, come to us.
2. If you are ONLY looking at cost saving, we are not the right one.
3. We are highly affordable ONLY if you value TRANSFORMATIVE results in ALL aspects of your life - CHARISMA, RELATIONSHIP (Self and others) HEALTH, WEALTH.

Connection doesn’t start with what you say. It starts with how people feel when you say it.That was how we started the s...
11/06/2026

Connection doesn’t start with what you say. It starts with how people feel when you say it.

That was how we started the session, by letting the leaders experience a simple activity.

It was just a 30-second introduction. But they quickly realised it’s not how intellectual you are that creates connection, but how human you are, and the sincerity in helping others get to know you a little more.

With that strong message of building connection in mind, we kicked off Elevating Executive Presence with this group of leaders from China and Malaysia. They are from a railway maintenance and consulting company in Malaysia, and quite a number of them are engineers.

One of the key learnings was how not to create “noise” through unintentionally careless details that distract people from your presence. This includes how we carry our energy, clothing, body language, conversations, and also how we carry our role as a graceful introducer to connect internal and external stakeholders.

At the core of it is building connection. How do you make people feel seen, valued, respected, and able to relate to you.

Without connection, presence becomes performance. With connection, presence becomes influence.

Thank you for trusting me with your professional growth journey. Thank you, too, to my Program Coordinator, Tinisa, who always shows up at 116%, allowing everyone in the room to experience our professionalism.

I often believe that executive presence is not what you show. It is how people experience you. Make your presence felt!✨️

05/06/2026

What you don't see behind every success is the preparation, both hard and heartwork.

That's behind the scene of Elevating Executive Presence with men's grooming. Selecting the right outfits to help you really see the impact as seeing is believing.

Because knowledge does not create transformation, experience does.

We flew this back 3300 miles away from 🇯🇵. We have a set in my academy but they are not quite the same. Those are good. ...
04/06/2026

We flew this back 3300 miles away from 🇯🇵. We have a set in my academy but they are not quite the same. Those are good. These are great!

Check out your best colour before get a hair dye. Trust me, worth it. Your hair is your crowning glory.

𝐈 𝐝𝐨𝐧'𝐭 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐢𝐧 "𝐟𝐚𝐤𝐞 𝐢𝐭 𝐭𝐢𝐥𝐥 𝐲𝐨𝐮 𝐦𝐚𝐤𝐞 𝐢𝐭."Especially not when it comes to how you show up in a room.You've been ther...
04/06/2026

𝐈 𝐝𝐨𝐧'𝐭 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐢𝐧 "𝐟𝐚𝐤𝐞 𝐢𝐭 𝐭𝐢𝐥𝐥 𝐲𝐨𝐮 𝐦𝐚𝐤𝐞 𝐢𝐭."
Especially not when it comes to how you show up in a room.

You've been there, right? You're presenting. You're nervous. And that voice keeps haunting you:

𝑾𝒉𝒂𝒕 𝒊𝒇 𝒕𝒉𝒆𝒚 𝒂𝒔𝒌 𝒎𝒆 𝒔𝒐𝒎𝒆𝒕𝒉𝒊𝒏𝒈 𝑰 𝒅𝒐𝒏'𝒕 𝒌𝒏𝒐𝒘?

I remember this vividly. Years ago, I had to present a proposal to a room full of senior leaders—the kind of people whose opinions actually mattered. I'd prepared the content. I knew my material inside out. But the whole time I was speaking, there was this persistent whisper in the back of my mind:

What if they ask me something I don't know?

I was trying so hard to look composed. To sound confident.

But my body was giving me away. My shoulders were tense. My chest felt tight. I kept checking the clock, hoping we wouldn't hit the Q&A.

And people felt it. There was hesitation in how they responded. I started mumbling a little. My energy was basically saying: "𝑰'𝒎 𝒏𝒐𝒕 𝒔𝒖𝒓𝒆. 𝑰'𝒎 𝒂𝒇𝒓𝒂𝒊𝒅."

Finally, it was over. A colleague pulled me aside: "Are you okay? You looked really tense."

That hit different. I realized I'd been so focused on 𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐢𝐧𝐠 that I'd completely forgotten about the people in the room.

It happened again. And again. Until I finally had a different realization that changed everything:

I shifted from:

💬“𝑾𝒉𝒂𝒕 𝒊𝒇 𝑰 𝒄𝒂𝒏'𝒕 𝒂𝒏𝒔𝒘𝒆𝒓 𝒕𝒉𝒆𝒊𝒓 𝒒𝒖𝒆𝒔𝒕𝒊𝒐𝒏𝒔?”

To

✨️“𝑾𝒉𝒂𝒕 𝒅𝒐 𝒕𝒉𝒆𝒚 𝒂𝒄𝒕𝒖𝒂𝒍𝒍𝒚 𝒏𝒆𝒆𝒅 𝒕𝒐 𝒖𝒏𝒅𝒆𝒓𝒔𝒕𝒂𝒏𝒅 𝒇𝒓𝒐𝒎 𝒎𝒆 𝒕𝒐𝒅𝒂𝒚?”

That's it. It changes everything.

It's not about being a better presenter. It's not about slick technique. It's about where your energy is pointing.

When I stopped looking inward at my fear and started looking outward at them, at what they needed—everything changed.

My shoulders relaxed. My words flowed. The nervousness didn't disappear, but it stopped running the show.

Here's the truth:

💡𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐈𝐧𝐬𝐢𝐠𝐡𝐭:

To show up fully, you have to shift your focus to the audience. When you do that, you're coming from a space of 𝐠𝐢𝐯𝐢𝐧𝐠, 𝐧𝐨𝐭 𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐢𝐧𝐠. You're there to 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝, 𝐧𝐨𝐭 𝐭𝐨 𝐢𝐦𝐩𝐫𝐞𝐬𝐬. And that's when things actually .

Don't try to fake your body language.

✨️Manage your 𝐢𝐧𝐭𝐞𝐧𝐭𝐢𝐨𝐧 instead.

Have you felt that shift before?


形象超越仪表 / 𝐈𝐦𝐚𝐠𝐞 𝐁𝐞𝐲𝐨𝐧𝐝 𝐀𝐩𝐩𝐞𝐚𝐫𝐚𝐧𝐜𝐞(24 Mar 2011) – by Jade Lim𝘛𝘩𝘪𝘴 𝘢𝘳𝘵𝘪𝘤𝘭𝘦 𝘦𝘷𝘰𝘭𝘷𝘦𝘴 𝘧𝘳𝘰𝘮 "𝘋𝘳𝘦𝘴𝘴 𝘧𝘰𝘳 𝘚𝘶𝘤𝘤𝘦𝘴𝘴" (2011) 𝘵𝘰 "𝗗𝗿𝗲𝘀...
01/06/2026

形象超越仪表 / 𝐈𝐦𝐚𝐠𝐞 𝐁𝐞𝐲𝐨𝐧𝐝 𝐀𝐩𝐩𝐞𝐚𝐫𝐚𝐧𝐜𝐞
(24 Mar 2011) – by Jade Lim

𝘛𝘩𝘪𝘴 𝘢𝘳𝘵𝘪𝘤𝘭𝘦 𝘦𝘷𝘰𝘭𝘷𝘦𝘴 𝘧𝘳𝘰𝘮 "𝘋𝘳𝘦𝘴𝘴 𝘧𝘰𝘳 𝘚𝘶𝘤𝘤𝘦𝘴𝘴" (2011) 𝘵𝘰 "𝗗𝗿𝗲𝘀𝘀 𝗪𝗶𝘁𝗵 𝗜𝗻𝘁𝗲𝗻𝘁𝗶𝗼𝗻" (2020s) 𝘵𝘰 𝘵𝘰𝘥𝘢𝘺'𝘴 𝘦𝘴𝘴𝘦𝘯𝘵𝘪𝘢𝘭 𝘵𝘳𝘶𝘵𝘩: "𝘏𝘰𝘸 𝘠𝘰𝘶 𝘚𝘩𝘰𝘸 𝘜𝘱"—𝘢𝘶𝘵𝘩𝘦𝘯𝘵𝘪𝘤 𝘱𝘳𝘦𝘴𝘦𝘯𝘤𝘦 𝘵𝘩𝘢𝘵 𝘵𝘳𝘶𝘭𝘺 𝘮𝘢𝘵𝘵𝘦𝘳𝘴.

---

Today, my Program Coordinator Tinisa shared that she felt inspired while compiling and translating my past writings. She told me she wanted to align appearance, behaviour, and attitude more intentionally in her daily life.

That moment brought me back to this article I wrote in 2011 when I was a columnist for Nanyang Siang Pau, contributing around 60 articles on personal image and behaviour.

✨️Here is an excerpt of one of the articles:

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It was a sunny Saturday morning when members of the Klang Chinese Chamber of Commerce gathered for an image seminar, co-hosted by Nanyang and sponsored by Hai-O. The room was filled with energy and curiosity. Standing there, I felt deeply moved. 是时候了 (It is time).

Having grown up in Klang and worked in Kuala Lumpur for years, I had always wanted to contribute back to my hometown. That morning, I knew it was time to bring image education home.

𝐓𝐡𝐞 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲’𝐬 𝐀𝐭𝐭𝐢𝐭𝐮𝐝𝐞 𝐓𝐨𝐰𝐚𝐫𝐝 𝐈𝐦𝐚𝐠𝐞

Many believe inner qualities matter more than appearance and that image is superficial. But I often ask:
“您是千里马，难道不想别人一眼就把你认出来吗?”

(If you are a thousand-mile horse, don’t you want to be recognised at first sight?)

Hard work matters but so does making your value and ability visible.

𝐏𝐫𝐚𝐜𝐭𝐢𝐜𝐚𝐥 𝐄𝐯𝐞𝐫𝐲𝐝𝐚𝐲 𝐄𝐟𝐟𝐨𝐫𝐭

Image is not about luxury. It is about intentionality.

Each morning, ask: What message am I sending today?
Small habits such as neat dressing, thoughtful details, and grooming build quiet confidence and professionalism over time.

𝐈𝐦𝐚𝐠𝐞 𝐚𝐬 𝐋𝐢𝐟𝐞𝐬𝐭𝐲𝐥𝐞 𝐚𝐧𝐝 𝐈𝐧𝐯𝐞𝐬𝐭𝐦𝐞𝐧𝐭

Dressing well is not expense. It is investment. Unless you are buying without purpose.

Our attitude toward self-presentation often reflects our attitude toward growth.

𝐁𝐞𝐲𝐨𝐧𝐝 𝐀𝐩𝐩𝐞𝐚𝐫𝐚𝐧𝐜𝐞

Your intentional image goes beyond clothing. It is dressing with intention, aligned with context, values, and authenticity.

Behaviour speaks even louder than attire. In professional settings, small actions reveal big impressions.

𝐂𝐨𝐧𝐜𝐥𝐮𝐬𝐢𝐨𝐧

Intentional image is not about dressing perfectly. It is about dressing consciously for who you are and the role you step into.

When appearance, behaviour, and attitude aligned, credibility becomes visible.

My friends, if your outer presence can help make your abilities visible, affects your energy hence 𝘩𝘰𝘸 𝘺𝘰𝘶 𝘴𝘩𝘰𝘸 𝘶𝘱, why not 𝘴𝘵𝘢𝘳𝘵 𝘴𝘵𝘦𝘱𝘱𝘪𝘯𝘨 𝘶𝘱 𝘵𝘰𝘥𝘢𝘺?

𝐃𝐨𝐞𝐬 𝐲𝐨𝐮𝐫 𝐨𝐮𝐭𝐞𝐫 𝐩𝐫𝐞𝐬𝐞𝐧𝐜𝐞 𝐚𝐟𝐟𝐞𝐜𝐭 𝐲𝐨𝐮𝐫 𝐞𝐧𝐞𝐫𝐠𝐲? 𝐒𝐡𝐚𝐫𝐞 𝐢𝐧 𝐜𝐨𝐦𝐦𝐞𝐧𝐭𝐬. If you think no, feel free to say no too😉

About lines.What are the lines that create harmony in the way you dress?Whether the lines are curved or straight, soft o...
30/05/2026

About lines.

What are the lines that create harmony in the way you dress?

Whether the lines are curved or straight, soft or structured, isn't the main point. What matters is that they work in with your natural silhouette. That's what creates balance and visual appeal.

How we live and lead are much the same.

There are times to be flexible, and there are times to be decisive.

Being flexible doesn't mean having no principles. Being decisive doesn't mean lacking warmth.

The key is knowing where to draw the line.

Too rigid, and you may break.
Too soft, and it's hard to hold your shape.

When you find the balance between softness and firmness, that's when it feels just right.

穿衣服要有线条。

是圆是方，是曲是直，都不是重点。重点是与自身的轮廓线条和谐，才能展现美感。

做人做事也是如此。

有时候要圆融，有时候要果断。

圆融不是没有原则，果断不是没有温度。

关键在于边界拿捏得宜。

太硬，容易折断；太软，难以成形。

在柔与刚之间找到平衡，就刚刚好。

#一米八身高 #一米八的气场
《1518》订购链在评论区

𝗗𝗿𝗲𝘀𝘀 𝗧𝗼 𝗘𝘅𝗽𝗿𝗲𝘀𝘀, 𝗡𝗼𝘁 𝗧𝗼 𝗜𝗺𝗽𝗿𝗲𝘀𝘀- From the lens of Program Coordinator Tinisa OoiI've been coordinated Jade's trainings ...
27/05/2026

𝗗𝗿𝗲𝘀𝘀 𝗧𝗼 𝗘𝘅𝗽𝗿𝗲𝘀𝘀, 𝗡𝗼𝘁 𝗧𝗼 𝗜𝗺𝗽𝗿𝗲𝘀𝘀
- From the lens of Program Coordinator Tinisa Ooi

I've been coordinated Jade's trainings since last year, and every time I do, I learn something new. Recently, I joined her for another one-day Executive Presence class where participants learned how to dress appropriately and with style for different occasions.

My favourite part of the training is always colours. I truly believe certain colours can bring out the best in a person, even changing the way they look and feel. I was tasked with taking photos, and I loved capturing the smiles during participants’ “a-ha” moments of discovery.

Colours changed the way participants viewed dressing up. Jade often reminded us: “When you dress, you’re not trying to impress anyone. You’re expressing who you are and the message you want to convey.” That stayed with me deeply.

I’m still learning how to dress according to the role I step into each day, but this journey has helped me understand that dressing is not about seeking validation. It is about alignment and authenticity.

Then came my favourite stage of the training: the transformation.

Before it began, I went around taking everyone’s “before” photos. As participants worked in groups to style one another for assigned roles, I witnessed teamwork in action. People helped each other choose shoes, match colours, style scarves, and even apply makeup.

In one quiet moment, I watched someone being transformed while teammates applied the skills they had just learned. It felt magical.

Finally, I compiled the before-and-after photos on the spot so everyone could see the difference. That moment always amazes me.

✨️𝗧𝗵𝗿𝗲𝗲 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀 𝗜 𝗟𝗲𝗮𝗿𝗻𝗲𝗱

𝗖𝗼𝗹𝗼𝘂𝗿𝘀 𝘂𝗻𝗹𝗼𝗰𝗸 𝗰𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝗰𝗲
It’s not just about looking good. Colours affect how we feel. The right tones can instantly brighten someone’s appearance and confidence. You can see it in their smile, posture, and presence.

𝗗𝗿𝗲𝘀𝘀 𝘁𝗼 𝗲𝘅𝗽𝗿𝗲𝘀𝘀
Authenticity matters more than external validation. When we dress according to the message and role we want to embody, we feel more aligned and confident. Bonus! When you dress to express, confidence naturally makes you impressive.

𝗧𝗲𝗮𝗺𝘄𝗼𝗿𝗸 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝘀
The transformation stage reminded me that true transformation happens when people support and lift one another up. Collaboration brings out the best in everyone.

So, what will you choose to wear today?
Are you dressing to express, or to impress?

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Tinisa is BeyondImage's Program Coordinator and I’m proud of how she has grown, not just in her role, but also in discovering her own style and confidence, and lift her inner being.

Her perspective reminds me why I do this work. Thank you, Tinisa, for seeing these moments the way you do. ~ Jade Lim

The 5th AICI Asia Conference in Tokyo🙏 What an honour to be part of the 5th AICI Asia Conference in Tokyo, hosted by th...
19/05/2026

The 5th AICI Asia Conference in Tokyo

🙏

What an honour to be part of the 5th AICI Asia Conference in Tokyo, hosted by the AICI Tokyo Chapter. To organizer OC Eiko Komori and team, speakers, and fellow image consultants, thank you. Being in a room full of people who share the same passion for helping others show up as their best selves is always special. Tokyo was the perfect backdrop and the warmth made it unforgettable.

🎌 The Theme: Spirit of Harmony: Shaping Futures through Creativity and Inclusion

This year's theme, Spirit of Harmony, rooted in the Japanese concept of 和 (wa) harmony, peace, unity, shaped every session and conversation. It challenged us to go beyond aesthetics and ask how we shape futures that are inclusive, creative, and deeply human.

In a world shaped by AI and social media, the reminder was clear. Harmony is not just what we wear, but the alignment between who we are inside and how we present ourselves.

💡 Authentic Self-Expression is the Heart of Our Work

A key message echoed throughout the conference

𝗪𝗲𝗹𝗹-𝗯𝗲𝗶𝗻𝗴 𝘀𝘁𝗮𝗿𝘁𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗺𝗼𝗺𝗲𝗻𝘁 𝘄𝗲 𝘀𝘁𝗼𝗽 𝗯𝗲𝗶𝗻𝗴 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝗲𝗹𝘀𝗲.

This resonates deeply with my own journey.

There is often a misconception that image consulting is about conformity. In truth, our role is to be 𝘁𝗿𝗮𝗻𝘀𝗹𝗮𝘁𝗼𝗿𝘀 𝗼𝗳 𝗶𝗱𝗲𝗻𝘁𝗶𝘁𝘆, helping people uncover who they are and reflecting that truth outward.

Hitomi Ohmori, AICI CIM, illustrated this beautifully through Western and Japanese dining cultures. Beyond etiquette, both share the same foundation of 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻, 𝗿𝗲𝘀𝗽𝗲𝗰𝘁, 𝗮𝗻𝗱 𝗽𝗿𝗲𝘀𝗲𝗻𝗰𝗲. That is harmony in its most human form.

Eva Kock-Eripek, AICI CIM, reminded us that 𝘁𝗵𝗲 𝗽𝗲𝗿𝘀𝗼𝗻 𝗶𝘀 𝗮𝗹𝘄𝗮𝘆𝘀 𝗺𝗼𝗿𝗲 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝘁𝗵𝗮𝗻 𝘁𝗵𝗲 𝗱𝗲𝘀𝗶𝗴𝗻. Harmony in style comes from understanding the individual and working with their natural structure, not against it.

Sonia Dubey Dewan, AICI CIM, emphasized that passion alone is not enough. Growth requires 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲, moving from learner to practitioner, then professional and authority. Success is built through mastery, positioning, visibility, systems, and ethics.

Helena Chenn, AICI CIM, shared the evolution of men’s style, from structured post-war silhouettes to today’s focus on sustainability and self-expression, showing how menswear continues to evolve with culture.

Across all sessions, one message remained: 𝗯𝗲 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁. 𝗯𝗲 𝗮𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰𝗮𝗹𝗹𝘆 𝘆𝗼𝘂. 𝘆𝗼𝘂𝗿 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝘄𝗶𝗹𝗹 𝘁𝗿𝘂𝘀𝘁 𝘆𝗼𝘂.

In an AI-driven world that often feels fast and surface level, our greatest value is our humanity, the ability to see people fully, sit with them, and help them discover their own shape.

That, to me, is the Spirit of Harmony.

Day 1 at the AICI Asia Conference 2026 in Tokyo.This year’s theme, “Spirit of Harmony: Shaping Futures Through Creativit...
09/05/2026

Day 1 at the AICI Asia Conference 2026 in Tokyo.

This year’s theme, “Spirit of Harmony: Shaping Futures Through Creativity and Inclusion,” really got me reflecting on how much the image consulting industry has evolved.

For many people outside the industry, image consulting may still sound like “helping people dress well.”

But those of us in this profession have been practising far beyond that.

It is also about psychology, behaviour, communication, leadership presence, inner confidence, wellbeing, emotional connection, and even life science. It is about helping people align who they are on the inside with how they show up on the outside.

The keynote speech by the Corporate Executive Officer of Shiseido, Mizuki Hashimoto, shared the evolution of “Stage, not age.”

Instead of defining people by age, we begin to see life in different stages of growth, creativity, contribution, and reinvention.

I found that deeply connected to the conference theme.

Creativity is seeing possibilities beyond labels.

Inclusion is recognising that every person, at every stage of life, still wants to feel seen, valued, confident, and relevant.

Really meaningful conversations and perspectives to kick off the conference.




26/04/2026

Heartiest congratulations to our client MR Group for receiving four honours at the SOBA Awards:

✨ Best Marketing
✨ Best Innovation
✨ Best Customer Service
✨ Male Entrepreneur of The Year (Founder, Marcus Chew)

Beyond Image is proud to walk with MR team on this growing journey. We look forward to celebrate more milestones with you!

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1-6, Jalan Kenari 12b, Bandar Puchong Jaya
Puchong
47100

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Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00

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+60123170886

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