Brandcharacter

16/09/2022

Just as we put our whole soul and body into our beloved Malaysia and respect the pillars of the country. We took it to the world stage. Happy Malaysia Day.

14/09/2022

Brand desire is a powerful motivating force that outstrips needs and wants and sometimes encourages people to go to surprising lengths to buy an object or experience. Customers or clients will not only be loyal, they will also act as brand champions. This is the highlight of the branding exercise.

13/09/2022

There’s a difference in how the human brain works when it is watching something and when it is reading something. Reading is an active process. It requires the production of an “inner voice” which increases our attention span. When we look at words, we create thoughts about the words we’re reading. So is the brand, branding is the active process of shaping the perceptions that people have about our brand. How can brands change our perception?

13/09/2022

People all have different personalities, right? Brands are no exception. When talking about identity, we are talking about who we are, what values we stand behind, and what the overall personality of our brand is. Everything is determined during the discovery process that guides us in formulating strategies. At Brandcharacter, this is our strength to shape unique and distinctive brand identities.

08/09/2022

Here it all begins. Through the discovery process, we dig deeper to define DNA more precisely. At this stage, we begin to identify all the strengths, uniqueness and direction for us to formulate the right strategy. This is the heart that will bring the brand to life.

08/09/2022

When we love it, we will explore it more deeply.

07/09/2022

If creativity is fundamentally a process of discovery, then wisdom is the process of deciding the meaning and value of such discoveries.

06/09/2022

When we talk about Humanising Brands, that’s is our mission!

04/09/2022

Humanising Brands.
We love science and we turn it into an art form.

At Brandcharacter, we believe brands are like human. With their own characteristics according to their respective archetypes, they exhibit different personalities from each other. Understanding language and tone of voice, they can communicate well with people. That's why we love science.

07/09/2016

Malaysian Organ Donation
New Brand Identity. Jom Ikrar Campaign.

New Brand Identity. Jom Ikrar Campaign.