06/11/2024
FROM SAGA TO S70: PROTON TRIUMPHS IN SEDAN SALES IN MALAYSIA
More than 40 years after its establishment, Proton continues to be the top-selling brand for sedans in Malaysia. Since 1985, PROTON has produced national icons such as the Proton Saga, Proton Wira and Proton Waja, which were once used as police cars in Humberside County, United Kingdom, Proton Persona, the Proton Prevé, and now the latest addition to the sedan family, the Proton S70. In total, 3.85 million units of sedan models have been sold to-date.
Launched last November, the Proton S70 has quickly become the favourite in the C-sedan category, with an average of 1,640 units sold per month since January this year. However, the biggest contributor to the pool is clearly the evergreen Proton Saga, which has clocked in over 2 million sales since its launch on 9 July 1985 till September this year. Evolving with the times, the models also introduced timely safety updates such as anti-lock braking system (ABS), airbags, seat belt pretensioners, hot-press forming body structures.
Meanwhile, the Proton S70 raises the bar by incorporating features such as LED headlights, a 360-degree camera, the latest evolution of the PROTON’s in-car software, 12.3-inch touchscreen and even a sunroof, further raising the bar in its segment.
