20/01/2022
Client: Light Mountain
Project: Light Mountain Natural Hair Colour & Conditioner Sustainable Packaging Design
Concept: Tiqour Studio creates a sustainable packaging design for this product that is environment-friendly and can expand the usage of the packaging. The box is not only used to protect the product but can be secondarily used as one of the tools for hair coloring. For the primary packaging, we use a sustainable gusset bag to pack the henna powder. We use a crayon-shape recycled cardboard packaging tube as the secondary packaging. As it is a hair coloring kit, it also comes with a pair of disposable gloves and a hair tint brush. The cover of the crayon tube can be used as a mixing bowl for people to mix the powder and hot water. As cardboard cannot ever be completely waterproof, Liquiguard coating allows for treated surfaces to highly become water-resistant. For the printing method, we are using Algae screen printing ink. It is a type of water-based ink. Algae ink helps to reduce the amount of CO2, can be printed on paper, cardboard, and textiles, and is 100% biodegradable.
There are 5 different animals with henna tattoo-style illustrations on the tube. We wish to keep the original concept of ‘Henna Animals’ from Light Mountain but change it into a trendier style to attract the younger people. In order to highlight the 5 kinds of animals corresponding to different colors, we added the same color of the henna powder to the partial design.
