14/05/2020
WHAT IS SEARCH ENGINE OPTIMIZATION?
Search engine optimization is the effort of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.
What involves in SEO
Quality of traffic. You can attract all the visitors in the world, but if they're coming to your site because Google tells them you're a resource for Apple computers when really you're a farmer selling apples, that is not quality traffic. Instead, you want to attract visitors who are genuinely interested in the products that you offer.
Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.
Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don't have to pay for.
Time. SEO success can take months, but once done correctly it is a formidable competitive advantage that is not easy to replicate in a short period
How SEO Works
You might think of a search engine as a website you visit to type a question into a box and Google, Yahoo!, Bing, or whatever search engine you're using magically replies with a long list of links to webpages that could potentially answer your question.
That's true. But have you ever stopped to consider what's behind those magical lists of links?
Here's how it works: Google (or any search engine you're using) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query.
It is our specialty to match that algorithm with your website and help you to increase your website traffic organically. Contact us today for a free consultation on how can we help your website to grow organic audiences and help you make more revenue online.
