SEO Africa. Social Media Marketing

23/08/2017

Advertisers can build audience lists and create ads targeted to segments of past site visitors.

22/08/2017

SEO has undergone seismic changes in recent years. So why aren't content creators keeping up?

21/08/2017

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

21/08/2017

Columnist Wesley Young looks at how far consumers are willing to travel to shop at local stores and how to use your store’s location to boost conversion of your marketing campaigns.

20/08/2017

Where to Focus Your Annual Marketing Spend It’s never too early to start working on your company’s marketing plan for the upcoming year – just ask the accounting department. For B2B and B2C marketers alike, there are many conversations to be had about the impact your budget will have on your marketi...

20/08/2017

This post covers innovative social media marketing practices that are transforming the way marketing is done in the digital world, and how businesses can make the most of them.

19/08/2017

The most common marketing mistake, and the lie that every marketer tells themselves, according to Jay Baer.

19/08/2017

When brands, companies, or even individuals with personal brands talk about running an “influencer marketing campaign,” they tend to think…

18/08/2017

About Emojis

The effect of millennials and Generation Z and how they use emojis could actually see a rise in emoji SEO - and this could be coming sooner than you might think. Can emojis be integrated into your marketing campaign? Quite simply, yes.

17/08/2017

Tips

Everything that you need to know in advertising today.

17/08/2017

Lead nurturing is one of those things that’s easy to talk about but hard to do. In this article, I’ll share how to apply lead nurturing to help advance leads through three stages of your lead generation funnel to get more qualified opportunities. Here’s the thing: Our customer’s don’t see our funnel...

16/08/2017

Marketing 101

Your customer retention rate is a metric that reveals whether your marketing and customer care efforts are bleeding dollars or fortifying your business. Customer retention isn’t just about seeing how good of a job your marketing and sales teams are doing. When you track this number, you know when yo...