04/10/2012
ADVANTAGES OF EMAIL MARKETING & ADVERTISING:
1. Reach an UNLIMITED AMOUNT of consumers
2. MUCH CHEAPER than traditional advertising
3. Keep in touch with your customers and potential clientele
4. Enhance relationship with your current and previous customers, to encourage customer loyalty and repeat business
5. Acquire new customers or convince current customers to purchase something immediately
6. Achieve high visibility among consumers in Namibia
7. The ability to forward the email to friends, family or colleagues is only a click away, creating enormous viral marketing opportunities
8. Much better response rate at much lower cost than other types of direct marketing
9. Reinforce your company's brand and corporate image
10. The simplicity of email marketing makes it the most powerful medium of marketing
11. Both text and HTML messages can be viewed quickly, making email an appropriate medium for users regardless of their internet connection speed
12. Traditional marketing does not allow the recipient to interact with the marketing place
13. With email marketing the recipient can immediately reply, link to a website for more info or complete a contact form, therefore interacting with the email
14. Customers are not only able to read email 24/7 when they want, but they can also choose topics or products of interest by clicking on the message hyperlinks
15. You can send a unique message(s) to groups of specific customers, allowing you to target your customers quickly and effectively
16. Most people use email at least once a day
17. Email is undoubtedly the least expensive media for achieving customer acquisition, retention and relationship management
18. It is instant, an email arrives in a few seconds or minutes
19. It lets the advertiser "push" the message to his audience, as apposed to a website that waits for customers to come in.
