11/05/2026
DOUBLE WINNER — Africa International Design Awards 2026 ✨
SportXCulture — Capturing the Indigenous Games of Namibia has received TWO WINNER awards in the categories:
• Book & Magazine (Catalogue)
• Sign & Exhibit Poster & Flyer
The project also received a special jury mention:
“A project that does what the best design should always do: make visible what the world risks forgetting. This is not only communication, it is memory given form.”
SportXCulture is a travelling communication design project documenting the indigenous games of Namibia as living systems of cultural knowledge through photography, exhibition design, posters, and an accompanying catalogue.
Rather than presenting the games only through geography, the exhibition groups them according to shared physical logic — games played with sand, games centred on rhythm, strength, endurance, or fine motor skill — revealing the intelligence embedded in play and the deep relationship between movement, environment, and community.
The project positions indigenous games not as historical remnants, but as contemporary expressions of creativity, discipline, identity, and intergenerational connection.
Company: Turipamwe Design & The Project Room
Lead Designer: Tanya Stroh
Design Team: Jean-Claude Tjitamunisa & Candice Mouton
Contributors: Adam Smaruj, Dennis Schroeder, Frieda Lühl, Thuba Sibanda & Valerie Ostheimer
Clients: GiZ Namibia S4DA & Goethe-Institut Namibia
Project Location: Windhoek, Namibia — travelling nationally
Photography: Adam Smaruj / Storyworks Nam
Exhibition Opening Photography: Jean-Claude Tjitamunisa
Completed: June 2022
The full winning entry can be viewed on the AIDA website 🌍