TBWA\Worldwide was founded in Paris in 1970 with the Namibian office, TBWA\Paragon opening its doors in 1989. Today we are part of a global network of over 237 offices around the world whose global clients include Nissan, Adidas, Apple, PlayStation, and many more of the world’s best-loved brands. In Namibia our most prominent clients include Standard Bank Namibia, Namport, Namibia Breweries Limite
d, GIPF, and Paragon Investment Holdings. Our offices, located at 40 Eros Road in Eros, Windhoek, were designed in accordance with TBWA\ global standards and include a client services division, a production department, a media relations division, and a creative/studio component. The carefully conceived structure was designed to encourage creativity and growth in response to client needs and services. We believe that the communications landscape has changed fundamentally in Namibia and all over the world. Big, predictable communications audiences are disappearing; audiences are leaving traditional media for the Internet, their cellular phones, and other real-time information mediums. The plethora of options, with regard to how people choose to receive information, are quickly determining how the audiences engage with brands. Consumers are now better informed, more skeptical, and more connected than ever before. Therefore, our corporate philosophy as “the ideas company” aligned with the value proposition of “disruption” & “connection” is heavily integrated with our business mission to communicate ideas for our clients in the most efficient way possible, using the most effective means and channels in today’s market space. Our methodology involves understanding how people consume media as well as products and services; we treat people as active participants rather than passive viewers. This approach allows us to innovatively connect people through various channels enabling optimum brand-building and representation. Regardless of whether we provide the service, or engage a third party, we lead the complete integration of strategy, marketing, production deliverables, and all communication services for all clients. Finally, as a member of Paragon Investment Holdings, should we identify a strategic or management need that is best executed at the group level, we have access to a dedicated group of professionals with a combined 37 years of business experience in marketing, finance, information technology, human resources, and public relations.
