14/10/2025
When we say Leads Generation, what comes to your mind?
More Followers? More likes?
If you think that way, then you may miss the whole point of Leads Generation.
If Leads Generation was all about having high numbers of followers, it means you won't need much strategy on that. You may just need to buy an account or send your social media link to all and sundry and follow them back.
But none would pay for your product or service and definitely your brand doesn't need such loss.
So what really is Leads Generation?
It's attracting people who are interested in what you do and capable of paying you for what you do, so they would eventually become your customers. In simple terms,
Attracting highly Potential Customers. Leads are potential customers not just followers.
If you're accumulating potential customers more as your followers then that's Lead Generation but if you're accumulating followers with little or no interest in what you do, well... That maybe clout chasing.
Wish to know more about Leads Generation, follow for more.