Wesker Insights

10/05/2023

If you're feeling stuck when it comes to running a successful A/B test, read my article that tells you how to get it done step-by-step;

https://weskerinsights.blogspot.com/2023/05/dont-leave-your-campaigns-to-chance.html

How to run a/b test

27/12/2022

Audience solutions are a way to help you reach people who are interested in your business. These solutions may help you reach goals like building awareness, changing audience perception, or driving results.

Whatever your objectives are, one or a combination of these solutions provided by Google, will no doubt improve your ability to put your business in front of those who are interested in what you and your business have to offer.

Some of these solutions include; Affinity Audiences, Similar Audiences, Remarketing, In-market Audiences, etc.

It is note worthy to have a good idea of these, as they will help you target your ads efficiently.

Which of the solutions above do you make use of or which are you planning to know more about?

Like and leave a comment, I'd love to hear your thoughts.

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27/10/2022

Hello People,

I just published another article over on my blog titled;

'Drive More Traffic To Your Website - Writing Better Content'

You can read the full article by clicking on the link below;

Enjoy!!

How to increase website traffic

30/09/2022

To commemorate Nigeria's Independence day🇳🇬, get 25% off all our digital marketing services.

For a limited time only, we are offering 25% off all our services. Discount starts 1st October 2022 and ends 15th October 2022.

Get in touch now, and take your brand even further.

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19/09/2022

Creating relevant content is no easy task. However, distributing them effectively is a task many find even more difficult.

Given this dilemma, it's crucial to understand the various categories of distribution channels so as to appropriately share content.

There are three categories of distribution channels - Owned, Earned, and Paid channels.

Understanding which channel(s) are fully available to you or your business will help you show your content to the right people using the right channels.

Which channel do you make use of frequently?

Leave a comment, I'd love to hear your thoughts.

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15/09/2022

I just published another article on my blog titled;
The Buyer's Journey - The Customer's Path to Purchase.

You can read the article by clicking on the link below;
https://weskerinsights.blogspot.com/2022/09/the-buyers-journey-customers-path-to.html

Don't forget to bookmark the website to stay up-to-date with the latest articles I publish.

Enjoy.

Buyer's Journey

22/08/2022

Hello guys,

I just published another article over on my blog titled;

Buyer Persona - Understanding Your Intended Customer.

You can read the full article by clicking on the link below;

https://weskerinsights.blogspot.com/2022/08/buyer-persona-understanding-your.html?m=1

Enjoy!

Understanding buyer personas

12/08/2022

The concept of inbound marketing revolves around attracting and retaining customers by creating valuable content and tailored experiences.

However understanding the specific stages in inbound marketing is crucial to applying it in your marketing effort.

This post highlights these stages as well as some strategies involved in each stage.

Which inbound strategy have you implemented or are you likely to implement?

Leave a comment, I'd love to hear your opinion.
Don't forget to like and follow my page for more amazing marketing tips and update.

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22/07/2022

SEO is very important when it comes to all thinks digital marketing. However, optimizing your website for SEO requires implementing a number of different steps and backlinks to your website is one of them.

In other to manage your backlinks effectively, a backlink profile will prove very useful. Your backlink profile will provide you with information on sites that are linking to yours as well as what pages they are linking to.

This post provides you with different tools you can use to analyze you backlink profile such as; and a host of others.

Leave a comment on which tools you make use of when it comes to backlinks, I'd love to hear from you.

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06/07/2022

Hey guys,

I just published another article on my blog titled;
Video Advertising - Here's what you should know.

To read the full article, use the link below and enjoy;
https://weskerinsights.blogspot.com/2022/07/video-advertising-heres-what-you-should.html

Wesker Insights | Digital Marketing Consulting

05/07/2022

As requested, here's the second part of the video ads amplification framework.

The direct shot and the follow-up method also produce good results. They both take into account the resources available and work within that constraint.

Which of these have you tried out? Did you see my last post?

Leave a comment, I'd like to know your thoughts. Don't forget to like and follow for more and .

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10/06/2022

Video ads are a proven source of increased engagement due to their wide applicability. They more often than not result in a higher rate of conversion.

Launching a product is one way video ads can be used. They are multiple frameworks in which video ads can be used. One of which is the 'Tease, Amplify, Echo' framework.

This approach to video ads helps generate product excitement ahead of it's official launch.

Which of these frameworks have you made use of before?

Leave a comment if you'd love a part two, I'd love to hear your thoughts. Like and follow for more tips and updates.

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