Yoris Digital

09/09/2024

09/09/2024

Let's Talk!

What’s Your Biggest Email List-Building Challenge?

We all have that one thing that’s holding us back from building a great email list.

You are not techie?

Struggling to get people to subscribe?

Or maybe you’re just not sure where to start. 🤔

Drop your biggest challenge in the comments.

Let’s figure this out together! 💬

Comment below, and I’ll share some advice to help you overcome these hurdles.

09/09/2024

Do you know that email marketing has a 42:1 ROI?

That means you get $42 for every $1 spent! 😲

Check Google, you will see that I didn't make this up.

Imagine what this could do for your business.

Unlike social media, an email list is an asset you own, and it’s a powerful way to connect directly with your audience.

Are you ready to start building yours?

Drop a 💥 in the comments if you agree that email is still king!

Follow along this week as I share tips on building an email list that converts.

Don’t miss out!

Happy New Week Friends. May God’s Grace lead us all through it.

07/09/2024

If you have been thinking of building a profitable Email List, I have good news for you.

My name is Bisi Ajisola and I am organizing this free Masterclass for you.

This Masterclass will help you build and grow a profitable email list for your business and it will answer all the questions you have about Email Marketing.

So if you have been wondering:

✅Which tool should I use to build my email list?

The Masterclass shows you the best and easy to use Software available at no cost

Or you’ve been thinking…

✅How do I know my ideal subscribers and the right lead magnet to create?

You will find out how to know your target audience and how to create irresistible freebies that they can't resist

Okay, maybe you are wondering…

✅How do I keep my subscribers engaged?

You will learn how to create valuable email copy that turns your subscribers to paying customers

That's not all o

There will be a live Q & A session where you get answers to your questions directly.

Why You Should Attend:

It's completely FREE: No hidden cost, just actionable strategies that will transform how you build your list.

Real, practical Advice: This isn't just theory. Walk away with a game plan you can start implementing right away.

So, you have nothing to lose, just:

🍓Register for the masterclass

🍓Commit to building your list

🍓Make money on autopilot

Click on the “Learn More” button now to secure your spot.

Limited seats available

02/08/2024

DID YOU KNOW?

Email marketing has an ROI of around 4,200%, making it one of the most effective marketing channels available.

For every $1 spent on email marketing, marketers make $42

That's a 4,200% ROI!

Email marketing is king for one good reason: it has a higher ROI than other marketing strategies.

So I ask, are you ready to start building your Email List?

If yes, check the comments section. There's a vital information about the Email List Bootcamp there.

Thank me later.

Happy Weekend. Please stay safe.

Your Email Marketing Specialist,
Bisi Ajisola Copywriting Service

01/08/2024

Email List Bootcamp is coming.

17/07/2024

I've not read too many Copywriting books yet. But out of the few ones I've read, I love Breakthrough Advertising by Eugene Schwartz more.

What stood out to me is his concept of customer awareness levels, it is a foundational principle for crafting effective marketing messages.

Here’s an explanation of each level:

✅Completely Unaware:

Characteristics: Customers are not aware they have a problem or that there’s a solution.

Approach: Use storytelling to engage them emotionally, gradually making them aware of the problem and solution.

✅ Problem-Aware:

Characteristics: Customers know they have a problem but don’t know there’s a solution.

Approach: Identify their pain points clearly and introduce your product as the solution.

✅Solution-Aware:

Characteristics: Customers know the results they want but aren’t aware your product provides it.

Approach: Educate them on why your product is the best solution for their needs.

✅The Most Aware:

Characteristics: Customers know your product and only need to be convinced of the deal.

Approach: Focus on strong call-to-action and benefits. Highlight why they should buy now.

By understanding where your audience falls within these levels, you can create content that meet their needs and guide them effectively through the buying process.

So tell me, which book have you read before that really stood out for you?

PS: Do you need a highly Converting Sales Copy, I can create one for your business. Send me a DM.

Your Copywriting & Email Marketing Specialist
Bisi Ajisola

16/07/2024

5th COMMANDMENT OF EMAIL MARKETING:

THOU SHALL PERSONALIZE.

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Personalization in email marketing goes beyond just using someone's first name in the greeting as you're familiar with 😁

It's about understanding your audience and delivering content that resonates with them on a personal level.

It's about showing that you see them as individuals, not just email addresses on a list.

When you personalize your emails, it can lead to higher engagement, increased loyalty, and ultimately, more sales.

Because you will be able to create emails that speak directly to your subscribers' hearts, turning them into lifelong fans of your brand.

Here is an example;

There's an entrepreneur called Shalom.

Shalom runs a small online boutique, selling unique handmade jewelry.

Despite her passion and creativity, Shalom struggled to convert her email subscribers into loyal customers.

Her newsletters were packed with product updates and promotions, but the response was lukewarm at best.

One day, feeling frustrated and stuck, Shalom attended a marketing workshop where the speaker emphasized the power of personalization in email marketing.

Intrigued, she decided to give it a try.

Shalom started by

✅segmenting her email list based on her subscribers' preferences and purchase history.

She noticed that a group of her customers frequently purchased necklaces, while another group loved her rings.

✅Armed with this insight, she crafted tailored emails for each segment.

For her necklace enthusiasts, she shared stories about the inspiration behind her latest designs, including behind-the-scenes photos of the creation process.

She highlighted how each piece was unique, just like the women who wore them.

For her ring lovers, Shalom focused on the symbolism of different gemstones, sharing stories of customers who had bought rings to commemorate special occasions.

She even included a special offer for a free custom engraving, adding a personal touch to each piece.

The results were astounding.

Shalom's open rates and click-through rates soared. Customers started replying to her emails, sharing their own stories and expressing how much they appreciated the personal touch.

Her sales skyrocketed, and she built a loyal community of customers who felt connected to her brand.

What made the difference? Personalization.

By taking the time to understand her customers and tailor her messages to their interests and needs, Shalom transformed her email marketing from a one-way broadcast into a meaningful conversation.

So you see, if you want to indeed succeed in your email marketing journey, remember Shalom's story.

Personalization isn't just an Email Marketing tactic; it's a powerful tool to build connections and drive success.

Start small, experiment, and watch your business boom 🤯 with Email Marketing.

Do you need someone to take the stress off you?

Or do you need someone to guide you step by step?

Send me a DM. I'm here to help you.

I am your Email Marketing Specialist,
Bisi Ajisola

16/07/2024

Hey, hey my people. Good morning to you.

May this week bring you all the good things that you desire.

If you are new here, thank you and I love you so much. Stick with me, you will get value here.

So, I decided to participate in Patrick Amaka Ophelia 's 30 days visibility challenge.

As you may already know, it's not the most talented or skilled that get rewarded these days, but the most visible.

I thought of it, if my expertise mixes with visibility, the sky will only be a starting point for me. Hence, the need to actively join this challenge.

Now, our task for today (Day 1) is Introduction.

So I ask, have you met me?

My name is Bisi Ajisola and I am exceptionally good at one thing;

Helping businesses generate Sales by writing high converting Sales Copy and through Email Marketing.

If you're a business owner and you want to make more Sales (No business can survive without sales anyway), I am your girl.

I am currently running a series here that teaches business owners how to use Email Marketing to make more Sales.

I called it “The 10 Commandments of Email Marketing”

I will be dropping the 5th Commandment today by 12 noon.

The first 4 Commandments are on my feed, search for them and go through them.

As I've earlier said, you may not find perfection here, but one thing I'm certain of is that you will learn tricks that will boost your business here.

Thank you for staying with me, I love you.

If you don't mind, I would love to meet you too in the comment section.

Tell me, What do you do?

15/07/2024

4th COMMANDMENT OF EMAIL MARKETING

THOU SHALL OBTAIN CONSENT.

Very Important.

One day, a senior colleague called me and said, “Bisi, do you have a Collection of Email addresses that I can buy?”

I paused for a while and I asked myself , is it true that some people actually buy Email addresses?

Listen, if you go through that route, your Email Marketing effort is already dead on arrival.

It is unwise and illegal to send marketing emails to those who did not give you permission to do so.

Why would you do that?

There is an ethical way of doing this thing so you can get results

And it's called PERMISSION MARKETING.

Permission Marketing is often used to describe the practice of obtaining explicit consent from individuals before sending them promotional emails.

HERE'S WHY OBTAINING CONSENT IS CRUCIAL IN EMAIL MARKETING:

1. Legal Compliance

In regions such as the European Union, the General Data Protection Regulation (GDPR) mandates that businesses obtain explicit consent from individuals before sending them marketing emails.

Similar laws, like the CAN-SPAM Act in the United States and the CASL in Canada, also enforce strict rules about email consent.

Non-compliance can lead to hefty fines and damage to your business reputation.

I don't know if such a law exists in Nigeria but it's the right thing to do if you want to be taken seriously.

2. Building Trust and Credibility

When subscribers voluntarily opt-in to receive your emails, it signals that they trust you and are interested in what you have to offer.

This trust forms the foundation of a strong relationship that can lead to higher engagement rates, increased customer loyalty, and ultimately, better conversion rates.

3. Improving Engagement Rates

Subscribers who have willingly given their consent to receive your emails are more likely to engage with your content.

They are interested in your products, services, or information and are, therefore, more likely to open your emails, click on links, and take desired actions.

High engagement rates can improve your email deliverability, ensuring that your messages reach the intended recipients' inboxes rather than getting caught in spam filters.

4. Enhancing Email Deliverability

Email service providers (ESPs) and internet service providers (ISPs) use engagement metrics to determine the quality and relevance of your emails.

High open and click-through rates, coupled with low unsubscribe and spam complaint rates, signal to ESPs and ISPs that your emails are wanted and relevant.

This can enhance your email deliverability, ensuring that your messages reach your subscribers' inboxes rather than being filtered out as spam.

5. Respecting User Preferences

Obtaining consent respects your subscribers' preferences and autonomy.

It allows individuals to choose whether they want to receive Emails from you, which is a fundamental aspect of respecting their privacy.

By giving your subscribers control over their inbox, you demonstrate that you value their preferences and are committed to providing a positive user experience.

6. Reducing Unsubscribe and Spam Complaint Rates

When subscribers have not explicitly consented to receive your emails, they are more likely to find your messages intrusive and unwanted.

This can lead to higher unsubscribe rates and an increase in spam complaints, which can harm your sender reputation and email deliverability.

By obtaining consent, you ensure that your emails are only sent to those who genuinely want to hear from you, reducing the likelihood of negative reactions.

SO HOW CAN YOU OBTAIN THIS CONSENT?

It's simple. Create a LEAD MAGNET.

A Lead Magnet is any valuable resource you can give to your target audience for Free in exchange for their Email Addresses.

Your Lead Magnet must be so valuable that it can help your potential subscribers solve a major challenge almost immediately.

It should be short and straight to the point.

A Lead Magnet can be in the form of an Ebook, Worksheet, Checklist, Video, Masterclass or anything.

As long as it can help them solve a problem and it's short and concise.

TOOLS YOU CAN USE TO CREATE YOUR LEAD MAGNET

CANVA: you can use Canva to create an ebook, workbook, Cheat Sheet or anything that has to do with writing. Download it in PDF Format.

CAMTASIA OR ZOOM: You can use any of these tools to record a short video guiding them on how to solve a particular problem fast.

When you are done creating your Lead Magnet, save it on Google drive and insert the link on your opt-in Page.

So for your potential subscribers to get the lead magnet, they should give you their email address.

And they will gladly do that because they need that problem to be solved.

And they will also be looking forward to more valuable content from you.

So yes, they would grant you that permission if they are truly your Target Audience.

I believe you have learned something today.

If you need help in creating your Lead Magnet or starting Email Marketing, send me a DM.

I am here to help. Happy Monday.

Your Email Marketing Specialist,
Bisi Ajisola Copywriting Service

PS: If you love this multifunctional laptop Table, I have a premium information for you. Check the comments section

13/07/2024

There is a promo going on right now at my online store.

If you have been eyeing this multifunctional laptop table, this is the best time to get it at an affordable price.

You can visit www.obasgadgets.com.ng/laptop-table

to get yours now or send me a DM.

Bisi Ajisola Copywriting Service

09/07/2024

1. THOU SHALL KNOW YOUR AUDIENCE

So you are finally ready to try Email Marketing to drive more sales and business growth?

Wow, that's so brilliant.

But before you begin, let me remind you that there are a million and one email lists out there that are competing for your Audience's attention already.

And you want your audience to shun those ones and listen to you?

Then, you better be bringing something really valuable to the table.

And the journey begins from knowing this audience.

The First Commandment of Email Marketing says

Thou Shall Know Your Audience!..........

Meet Salewa and Ebuka.

Both are passionate business owners eager to start email marketing.

Salewa is a brilliant baker, and Ebuka owns a trendy tech startup.

They both set out to grow their businesses using email marketing, but their journeys took very different turns.

See what Salewa did👇

Salewa knew her customers well.

She spent time chatting with them at her bakery, learning about their preferences, favorite treats, and even their birthdays.

When she started her email marketing campaign, she used this knowledge to craft personalized messages.

She sent out special birthday discounts, shared exclusive recipes, and announced new pastry launches.

Her emails felt like a warm, personal touch, and her open rates skyrocketed.

Because customers love feeling valued and connected, Salewa's business expanded in no time .

Let's see what Ebuka did👇

Ebuka, on the other hand, was eager to jump into email marketing without really understanding his audience.

He sent out generic emails about his latest tech products, not minding the varying needs and interests of his subscribers.

His open rate was extremely low and no sales.

Frustrated, Ebuka concluded Email Marketing doesn't work in Nigeria and stopped it.

The Lesson:

Understanding your audience is the foundation of successful email marketing.

Knowing what your subscribers care about, their challenges, and their desires allows you to create relevant, engaging content that resonates.

So, before you begin that journey, take time to figure out your target audience.

And if you need help, send me a DM. I'm here to help you.

Talk soon,

Your Email Marketing Specialist
Bisi Ajisola Copywriting Service

PS: The 2nd Commandment drops tomorrow by 12 noon. Can you guess what it is?