18/05/2022
Luck, many say is “opportunity meets preparation.”
Have you been stranded or in need but couldn't find any capable hands to help?
While Kenneth was getting furious that it was already 1hr to his wedding, and his photographer was yet to show up. He received a call from Evangel Hospital that one Mr. Peter and a few others who seem to be part of the same camera crew had just been brought in from an accident scene. And they called him seeing that his number appeared numerous times on Peter’s call log.
At that point, Kenneth did all he could to contact Peter’s Family, after which it dawned on him that it was just 29mins to his wedding, and he seems to not even have a photographer. He immediately ran out to ask if anyone knew any photographer with or without a crew, as he just wants his wedding covered.
Lucky enough his best man who is a digital marketer knew that some photographer nearby would most likely have their information online, and did a search on google where they found a standard photographer whose brand information seems more standard than even Mr. Peter’s, and whose office is just 10 minutes away from them and was available to serve them.
“Lucky Kenneth” many would say,
Now imagine if the new photographer had no online presence, you would agree that he would have lost the opportunity, right?
This story reflected the importance of having an online presence for your brand.
What lessons can you pick up from this story?
