24/08/2026
People don’t care about your product.
They care about what your product can do for them.
They don’t want a drill.
They want a hole in the wall.
They don’t want a fitness app.
They want to look and feel better.
They don’t want your service.
They want the problem it solves.
So stop marketing what you sell
Start communicating what changes when people buy it.
Your product is the tool.
The transformation is the real product.
That’s what people pay attention to.
Loye Oyetayo Precious
