01/09/2026
Working on Main Glare’s identity involved a lot of exploration into how the brand could come to life beyond the core identity.
I explored how the branding could be applied across different real-world touchpoints from a branded balloon activation in the sky, to the grey branded van used for on-ground presence, to signage and staff uniforms while maintaining consistency across the entire system.
One exploration visualised a full brand moment: a Main Glare balloon overhead, the branded van parked below, a senior couple arriving on-site, a staff member welcoming them, and subtle branded signage woven into the landscape all working together to show how the identity holds up beyond a logo, across environment, vehicle, people, and space.
These explorations were made possible with the help of AI, allowing me to visualise different applications of the identity and give the client a clearer picture of what’s possible with the brand assets created.
This is one of the ways I believe designers can leverage AI: not to replace the design thinking, but to push the possibilities of what we can visualise and communicate.
❤️💞❤️
