Tabda media Group

10/09/2026

Peak season is here.
Are you ready to go BIG-GER?

Your revenue has more room to grow.
But only if you let us fold your
marketing spend into → measurable sales.

10/09/2026

The point of marketing is to shift the supply-demand curve in your favor.

07/09/2026

POV: Client wants it more premium.

27/08/2026

Meta is changing how much control advertisers have over ad placements.

You will no longer be able to exclude individual placements, platforms, devices, or operating systems at the ad-set level the way you do today.

Instead, Meta is moving toward “Placement value rules” where you can influence where your budget goes by bidding for preferred placements.

For media buyers, this changes how campaigns are built, tested and optimised.

Slide 5 shows the 3 moves to make before this reaches your account.

Start with 1 today. Account-level exclusions are still available.

Save this. Send it to the person managing your Meta campaigns.

If you manage serious ad spend, these platform changes are not small details. They can change how your campaigns perform.

Follow Tabda Media for industry intelligence, growth strategy and the systems behind Magnetic marketing & Iconic brands that scale.

[MetaAds, FacebookAds, MediaBuying, PerformanceMarketing, AdvantagePlus, DigitalAdvertising, GrowthStrategy, DemandGeneration, CommercialGrowth, TabdaMedia]

01/08/2026

Bini Riva Life is a cultural renaissance festival celebrating the traditions, communities, and history of the Benin River in the Niger Delta, scheduled for August 8–20, 2026, with core events from August 14–16.

You can learn more or check updates on the Official Bini Riva Website.

Festival Schedule and Locations
Neville’s Day & Exhibitions (August 8–13/20): Hosted in Koko, featuring the Nana Living History Museum, a Riva Golf tournament, and a regional art exhibition.

Core Weekend Events (August 14–16): Spread across three key riverine towns:
Koko: Acts as the festival gate with a Seafood Market & Festival, cooking contests, and tastings.
Oboghoro: Features the Riverside Race and traditional canoe-paddling river games.
Ogheye: Hosts the flagship Fishing Festival competitions.

Experience the river. Celebrate the culture. Create unforgettable memories.
BINI RIVA LIFE — Where the River Knows We Are One.

01/08/2026

PR OF THE DAY: RIVERINE CONNECT INITIATIVE × VANGUARD

Placement: Vanguard Newspaper
Format: Feature / Spotlight
Position: Page 2
Objective: Build awareness and public understanding around riverine connectivity and its wider economic and social impact.
The work: Media relations + strategic placement.

Nere Emiko is the lead promoter of Legacy of Traditions and BINI RIVA Life.

BINI Riva Life is a renaissance celebration of the communities, activities and festivals around riverine connectivity, culture, and commerce.

The River knows we are One. https://biniriva.life Aug 14-16 2026

23/07/2026

Tired of trying to optimize your marketing strategy and getting nowhere?

If you are currently more focused on acquiring new customers or retaining existing ones keep swiping.

21/07/2026

26/06/2026

Brands like Moniepoint, Paystack and PiggyVest aren’t just everywhere, they’re everywhere that matters.

They know and therefore build the relevance that converts the 17% who are going to or ready to act, so they get premium users, better retention, and real revenue.

More marketing doesn’t help if you’re talking to the wrong crowd.

Quick start:
1) Pick one ready-to-buy group.

2) Curate one argument that hits their pain.

3) Promote to that group only; double down on what converts. Test with a narrow audience and scale the winners.

4) Use Top of mind PR and content marketing as leverage to speak to the remaining 83% till they are warm and ready to become buyers.

5) Trade broad impressions for targeted relevance, higher conversion, and longer customer relationships.

You’re welcome.

26/06/2026

This is how top brands like Dangote and MTN Nigeria won and keep on winning category dominance, trust, and top-of-mind relevance.

Want a personalized deep dive for your brand, check out the FAQ in your DM with us.