28/08/2026
The purple gele on Don Jazzy and the Statue of Liberty? 😂💜
At first glance, it’s just funny. But look a little closer and you’ll see the marketing thinking behind it.
The Starrgirl rollout gave people an identity they could play with. And that’s something brands can learn from.
You don’t always have to tell people to buy this or watch that. Sometimes, give them something they can make their own.
A visual, a phrase, a character and an idea they can remix and share.
That’s when your audience stops feeling like an audience and starts becoming part of the campaign.
That’s what made the Starrgirl rollout so interesting to us.
Swipe through. We’re breaking down what brands can learn from it. ➡️
Save this for your next campaign.
Starrgirl