14/03/2022
The harsh reality of Facebook today is that only about 1 out of 50 people who are already fans of your page will see any single post you make on your Facebook business page,” said Sam Underwood, director of business strategy at digital agency Futurety.
“Long gone are the days of posting and knowing that many, if not most, of your fans will see that content.”
But fear not, small businesses, there is hope.
Here are Few tips for how to find the right audience and offer up content and experiences they’ll value, even with a limited budget.
1. Post with intent.
Small businesses need to be more mindful about how they communicate with their audiences.
You can’t just throw things onto Facebook and hope someone sees them“ You need to post with intention and then decide what you are going to do with that post.
2. Optimize your profile page.
Because tabs serve as the navigation bar for your Facebook business page, it is important to make sure they are well organized and improve the audience’s ability to find information.
By optimizing tabs, restructuring their hierarchy and including or removing important tabs, you provide the user with a smoother experience.
3. Create a Facebook group.
Maria Mora, content director at digital marketing agency Big Sea, said to create a Facebook Group, not for promotional purposes, but to allow for an exchange of information related to a given business.
“For example, if you sell essential oils, you can create a Facebook group specifically about pet owners trying aromatherapy,” she said. “The key is to find a niche within your customers’ interests and give them a space to connect. As that group grows, you can sparingly share your content, such as relevant articles or whitepapers.”
4. Consider boosted posts.
Facebook’s boost post (or sponsored post) feature allows users to expand the audience for their posts exponentially and target highly engaged and relevant prospects with very little budget.
“Not only can it help you recoup lost organic reach from ongoing algorithmic changes, but it can increase visibility that ultimately generates traffic to your content and/or purchases for your product or service,”
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