22/12/2021
In my previous post I explained traffic and its importance in business.
If you didn't read it you can check it here
https://www.facebook.com/100071001953834/posts/146934054349992/?app=fbl
Today, I'll be explaining more on Paid and Organic Traffic.
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To explain this two concepts we can imagine two ways to a particular destination.
The first way is free way, no need to pay for you to pass while the second needs you to pay before you can pass through it.
The free way is called Organic Traffic ; free traffic. It is a way of getting traffic without you having to pay for it.
You get traffic for free
Examples include; Social media { Facebook, Instagram reels and explore page, tiktok, YouTube, twitter, whatsapp marketing} , SEO; Search Engine Optimization and blogging.
Let's take facebook for example , you can get free traffic by first adding quality and targeted friends from groups because that's where your ideal demographic and psychographic audience are.
For instance your aim is to drive traffic to a money making niche product, you know your prospect will definitely be in groups seeking for tips on how to make money 🤑
So you go to those groups and interact; by commenting and liking in people's post and adding them as friends . You can as well post on these groups consistently so that they can Know Like and Trust you.
Some of them will add you as friends or when you use the Comment and Like strtategy you can add them as friend also.
The major thing is when they notice you even when you add them they will accept your request because you are known by them.
You build your friend list with targeted audience, they are your leads who will later buy from you.
In your status you make valuable post consistently and show up on people's face everyday so that they can Know Like and Trust you well enough to buy from you.
Don't sell your offer on status rather sell trust . Pre sell your self and that mitigates objection later.
SEO : This method as the name implies involves optimizing your website containing your articles and blogs to optimum visiblity at the front page of google search.
This way any keyword search based on your headline your page will be at the front page and that way you will attract lots of traffic to your websites which you can later refer to your offer.
SEO is mind blowing when done right, there is more to this.
Let's go to Paid Traffic.
Remember there are two ways to our destination and we have talked about FREE WAY.
The other way is PAID way.
Here you pay to get traffic .This method is easier and faster. It will take your desired destination much faster.
Examples include; Social media marketing like Facebook ads, Instagram ads, linkedin ads , YouTube and google ads.
Take another illustration
You are in Lagos and you want to travel to Abuja. You can either take a plane or board a vehicle.
A plane though expensive will take you to your desired destination much faster than a vehicle though cheaper would.
The Plane is Paid traffic, the vehicle is Organic.
I reiterate , traffic is a basic hallmark in business. Every body wants more sales and traffic is the key.
Whether you a business owner or an online marketer you need traffic to make sales.
On this note if you need to learn skills to be able to drive both Organic and Paid traffic I have a free webinar that explains these skills.
Link in comments.
God bless you.
