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Salmak Hub, Alimosho, Ajegunle (2026)

01/06/2022

Meta Description
It is a group of smaller texts, directly beneath the title tag, explaining more in-depth the content of your page.

The meta description gives the user further information about the page content and sometimes even a quick summary. It's also meant to be compelling.

Best Practices.
It has a character limit of 164 characters. As a result, you shouldn't allow your meta description to be more than 160 characters, if not Google replaces the rest with three dots.
You should include your focus keyword in the meta description as naturally as possible.
Never overdo it.
Include key information/highlights in your meta description.

Phrases like "Free Delivery" "20% Discount" "Limited Stock Available" "Free Beginner to Advanced Course" and "Home Service" should be added to your meta description.

URL
URL in full is known as Uniform Resource Locator. It is a unique link to access any specific page on the internet.

The URL is located directly above the title tag on the search snippet.
It shows the link to access the content of the page shown on the snippet.

Best Practices
Use a short, clear, and specific URL.
Add focus keywords to the URL.
Use hyphens instead of underscores.
Use small case letters, the URL is case-sensitive.

In conclusion,
Optimizing your SERP meta tag is a must in your SEO optimization strategy. You should include focus keywords as much as you can, naturally.
Never force keywords into your tags. Stay within the character limits and make your tags as clear, precise, and compelling as possible.
However, never clickbait!

01/06/2022

If you have always wanted to know what meta tag is and how you can optimize it effectively for you website SEO, this is the right post for you.

Effectively optimizing your website meta tags can really boost your site's SEO. You don't need to understand it too in-depth, just the basics and you are good to go!

In this post, you'll learn what meta tag is, its types, and the best practices you can apply now, to use meta tags to improve your search engine ranking.

Meta tags refer to small snippets of code in your page HTML that helps the search engine to better understand your page content.

These snippets of code can't be comprehended by the user, however, the search engine understands and utilises it to increase the relevancy of search results, show a preview of your page content on the SERP and finally, guides the user on how to read and digest your content.

Here are the Important SEO Meta tags you need to know:
Title Tag
URL
Meta Description
Header Tags (h1-h6)
Image Alt Tag
Follow Attributes
Robots Meta Tag
Schema Markup
Viewport

I'll personally classify these meta tags into two; the SERP Meta Tag and the On-Page Tag.

In this post, I'll be introducing you to the SERP Meta Tags, how they work, and how you can optimize them effectively to boost your website's SEO Ranking, and Conversions.

The SERP META TAGS
These tags are three:
Title Tag
Meta Description
URL

Title Tag:
Title Tag is the huge-sized text, on a search result Snippet that quickly and briefly, highlights the content of a website page.

This tag is the first and the most eye-catching part of the search snippet.

The user sees this first and decides whether he is to take another look at your page and its content or ignore it. It has to be as simple, clear, and compelling as possible.

It has a character limit of about 55 - 65 characters. The title tag should contain essentially the focus keywords.

Best Practices
Your title tag should be a maximum of 60 characters.
Include the focus keyword in the title tag (carefully)
Make it as descriptive and compelling as possible How-Toss, Figures, and so on.)
Avoid false promises.
Use a unique title tag for each of your content.
Include your brand name.

27/05/2022

In the SEO world, ranking factors can be divided into two major types.

They are the On-Page and the Off-Page Factors.

In this post, you'll learn briefly what On-Page and Off-Page SEO are, you'll learn what meta tags and the different examples of meta tags types.

The On-Page SEO:

This refers to Search Engine Ranking factors that can be optimized from your end. You can work on the components of On-page SEO directly from your website.

You can always add, remove or just edit these components to rank higher on the Search Engine Result Page, on and only your website.

On-Page SEOs include Meta Tags, Site Security, Site Speed, Site map, and so on.

You can read more on On-Page Search Engine Optimization in my previous posts.

What are Meta Tags?

Meta Tags is an On-Page SEO component that involves showing the search engine small snippets of code in the HTML of your page to help the search engine understand it better.

The Meta Tags help the search engine understand:

What your content is about

How to read your Content

Who to show your content to.

The Meta Tags are only visible to the search engine and not the users.

The search engine translates and uses the information from different types of meta tags to increase the relevance of the results of the user query, give them a brief highlight or peek of what your page is all about and guide them on understanding your content.

All these, as a result, holistically boost their satisfaction with your site, referred to as your site user experience which in turn, increases your ranking on the Search Engine Result Page.

Here are the major types of Meta Tags

Title Tag

URL

Meta Description

Header Tags (h1-h6)

Image Alt Tag

Follow Attributes

Robots Meta Tag

Schema Markup

Viewport

These special types boost the understanding of your website page content by the search engine, increase your user experience, and as a result boost your site's SEO ranking.

In subsequent posts, you'll learn much more about each of these types of meta tags, how they work and how to use them effectively and optimize them to get the best results.

26/05/2022

Less Search Volume and Competition: Compared to short tail Keywords, long-tail keywords have lesser search volume and lesser competition.

For instance, the short-tail Keyword "digital marketing" has about 20,000 average searches per month,

Its related long-tail Keyword, "building a digital marketing career" has less search volume, about 2,000 since it is less generic and more specific.

You have a higher ranking chance and since it's more specific, a higher chance of conversion compared to short-tail.

Best Practices

It is best to opt for long-tail keywords especially when you are just starting up your brand.

Long-tail keywords, though have lesser search volume they are more specific and less competitive, as a result, grant you a higher chance of ranking top on the Search Engine Result Page and quality leads and conversions.

Your goal, for now, should be to rank, so opt for these long-tail keywords and as time goes on, your domain authority increases and you can now start opting for short-tail ones.

26/05/2022

In this post, you'll be learning what long-tail Keywords are, when to and when not to use them as your focus keywords, and finally, the best practices for using them effectively in your Keyword Research for a productive SEO ranking.

What are long-tail keywords?

Long-tail Keywords are focus keywords, consisting of three or more words. As the term implies, they are usually long and less generic.

Words like building a digital marketing career, content ideas for a chicken brand, buy kitchen cabinets, top rap songs in the 2000s, price of Nike shoes, and so on.

How do you recognize Long-tail keywords?

Here are some key characteristics of long-tail keywords that'll help you recognize them:

Less Generic:

Long-tail keywords are less generic and more specific compared to short-tail ones.

When a user types a long-tail Keyword into the search engine, he's being direct about his goal and expects results that'll help him reach it.

For instance, if you type the keyword, building a digital marketing career, the search engine understands that you are most likely already a digital Marketer, so you are not interested in learning what Digital Marketing is, or perhaps, taking a digital marketing course.

So, it'll only display results of content that'll guide you step-by-step on building a digital marketing career or other relevant content.

In this case, if you have content on building a digital marketing career, and rank for the keyword "building a digital marketing career", you have a higher chance of ranking, if not the first, but on the first page of the Search Engine Result Page.

25/05/2022

Best Practices:
You should optimize for keywords that are very relevant to your brand, that have low to medium Competition and high search volume.

Avoid generic keywords, especially when your brand is not yet recognized, focus on Keywords that are more specific to your brand.

You can use tools like Google Keyword Planner, MOZ Keyword Explorer, Ahrefs, Keyworditt, SemRush, Social Media Platforms like Quora, Reddit, Facebook, Twitter, and so on.

In conclusion, Keyword Research is a very essential aspect of your brand marketing campaign, so you need to conduct it carefully and thoroughly.

In subsequent posts, you'll learn more on the types of keywords and how to use Google Keyword Planner and MOZ Keyword Explorer to conduct an effective and productive Keyword Research.

25/05/2022

The Basic Components Of Keyword Research

When it comes to keyword research, it is virtually the first and most important aspect of your SEO optimization.

When conducting your keyword research, there are three major things you need to look out for.

Keyword Relevance

Competition

Search Volume

Keyword Relevance:

It is highly recommended that you focus on keywords that are very related to your brand. Keywords that describe your website and its contents.

For example,

You run a digital marketing agency, teach and offer digital marketing services, You shouldn't focus on keywords on internet marketing or digital skills.

One, because they are too generic and

Two, they are not very relevant.

Focus on keywords based on the information searchers interested in your brand need on Google, questions they ask, service they require and more related queries.

This way, you have higher chance of ranking higher on the search engine and at the same time, higher conversions.

Competition

You also need to get the data on the amount of completion you have for the keywords you are researching on.

The amount of competitors bidding on a specific Keyword(s) affects how easy it'll be for you to rank for that keyword.

Keyoword with High Competition are Difficult to rank for,

Keyword with Medium Competition are Less Difficult to rank for.

Keyword with Small To No Competition are Easy to Rank for.

Keyword Volume

The volume of these keyword refers to how much people input this keyword into Google over a specified time.

Breaking it down,

When a user types a specific Keyword into Google, it is recorded as one, when another user inputs the keyword, it is recorded as two.

Google then records each of this query sessions and records the amount as the Average Monthly Volume.

You want to know the Average Monthly Volume of your preferred keyword, and optimize your keywords based on the amount of search volume.

23/05/2022

Note very importantly,

You don't just choose keywords based on the search terms that you expect your relevant visitors to use but what they actually use.

There is a difference,

For instance, you work with a digital marketing brand...

You might expect searchers to input the term "Digital Marketing Brand", so you rank for this keyword on Google but instead,

Most searchers search using the term "Digital Marketing Agency" Or "Digital Marketing Company",

So, when you rank for any of these keywords instead, you stand a better chance of ranking higher on the Search Engine Results.

In conclusion, Proper Keyword Research is very vital to your brand's SEO Ranking.

You need to get the right keywords, measure associated data and use the necessary tools.

In subsequent posts, You'll learn the types of keywords and also how you can optimize the keywords you choose to rank for after conducting your keyword research, effectively.

23/05/2022

Do you want to know how to go about your Brand's Keyword Research and how vital it is to your SEO Ranking?

Keyword Research is the first and probably the most important task when it comes to working on your SEO Ranking.

In this post,

I would explain to you what Keyword research is, its types, and the major components of effective keyword research…
.recommended keyword research tools, and what keywords you should focus on ranking for as Digital Marketer or Brand Owner.

To start with,

What exactly is Keyword Research?

It involves getting data on the exact search queries related to your niche, that are being typed into the search engine (Google).

Firstly and importantly, before you start working on any other SEO practice. You should conduct a properly detailed and thorough keyword research, on your brand and its content.

Because,

Effective keyword research can help you boost your website's SEO ranking, your brand visibility, and most importantly, your website traffic.

There are three key components to conducting effective keyword research:

Relevance: You need to know how relevant this keyword is to your brand.

Competition: You need to know how many brands like yours are competing for this keyword.

Volume: You need to also get the average number of searches this keyword gets in a specified time.

As a Digital Marketer or brand owner, you should just focus on keywords;

that are relevant to your brand,

have small to medium competition,

and have medium to high search volume.

Some recommended tools you can use to conduct keyword research include;

Google Keyword Planner,

MOZ Keyword Explorer,

SEMRush,

Google search page itself.

Answer the Public and so on.

These tools can help you analyze the search volume, competition, location, related keywords, and even much more data as regards keywords related to your brand.

21/05/2022

What is On-Page SEO? Read More...

Search Engine Optimization (SEO) refers to the process at which your site is ranked organically on the Search Engine Result Page.

It can be generally divided into two:

On-page SEO: Refers to ranking factors you can optimize directly from your end (site).

Off-page SEO: Refers to ranking factors from third-party platforms like social media and sites other than your own.

In this article, I will focus mainly on On-page SEO.

ON-PAGE SEO

This refers to ranking factors you can directly optimize from your site. You can work on, edit, add or remove these elements helping you boost your SEO ranking, all by yourself.

On-page SEO factors are divided into two:

Textual SEO

Technical SEO

What is Textual SEO?

These are ranking factors that involve working on your text-related components.

Textual SEO involves:

Optimizing Header Tags

Using Relevant URL texts

Optimizing Meta Description

Thorough Keyword Research

Proper Keyword Usage

Internal Linking

Technical SEO:

Involves the technical aspect of your On-page SEO ranking.

Technical SEO involves:

Improving Page Load Speed

Site Crawling and Indexing

Submitting and Updating SiteMaps

Site Security

In subsequent posts, I'll explain in detail, the two types of On-page SEO, Textual and Technical and show you how you can optimize each of these factors, step by step, to boost your website traffic and gradually turn visitors into prospects.

20/05/2022

HOW TO USE SERP SNIPPETS TO BOOST ORGANIC SEARCH RANKING AND INCREASE YOUR SITE TRAFFIC.

In this post, I'll be explaining to you what SERP is, the basic types, and components.

Snippets as mentioned in the previous post refer to the texts shown on the SERP All menu, as a result of a search term input.

The Snippet of a site page is displayed on a search engine as a factor of either paid or organic ranking.

So, there are three basic types of Snippets:

Regular Snippets

Featured Snippets

Rich Snippets

Regular Snippets: A Regular Snippet is divided into three components:

Title Tag

URL

Meta description

A snippet with just these three components is referred to as a Regular Snippet.

Featured Snippets: Search engines use this snippet to reply to your search query directly on the SERP. If you then want to know more, you click the link to the page to access the full content.

For example, if you search the term "digital marketing courses" on Google, it displays the result of a snippet, highlighting each of these courses on the top of the snippet.

If you want to learn more, you can access the full page content by clicking the link of that page on the snippet below.

Rich Snippets: They answer your search query directly and in this case, provide further information via extensions, giving you direct access to related content on that page.

Still using the previous example,

If you search the term "digital marketing courses" on Google, it brings the result of a page showing the example of all these courses just like the featured but as an extension, it adds links to visit each of these courses on that site directly from the SERP.

In subsequent posts, I'll explain more about how you can leverage greatly on snippets to boost your traffic, improve your CTR and reduce your bounce rate.

You'll also learn how to optimize your keywords to guarantee maximum conversion from your Page Snippets.

19/05/2022

Have you always wanted to know what the term SERP is all about and how it's related to boosting your SEO ranking and website traffic?

In this post, I'll be explaining to you what SERP is all about, its major categories and components and how SERP.works along with search intent.

What is SERP?

SERP refers to the Search Engine Result Page.

Whenever you search on Google via a search term or query (known as a keyword), it displays a collection of results on its SERP.

The SERP results are mostly categorized into:

All (here it shows all relevant results combined).

Images

Videos

News

More which might include Maps, Books, Finance, and so on.

Google shows results not just based on the search query but also based on some other factors like location, search intent, browser history, and even device used.

Here are the major components of the default (All) menu on Google SERP,

Knowledge Box/Graph:

Regular Snippets (Organic & Paid)

Featured Snippets

Rich Snippets

Answer Box

What are search intents and how do they affect SERP results?

Search Intent refers to the main reason behind you searching for a specific term on Google.

Let's say you search for a pair of shoes on Google, you can either want to learn how shoes are made, its history…or you just want to check the price and best shoe product to buy, or you are even ready to buy immediately.

Your search intent is what determines the results displayed on the SERP.

Search intent affects the search results shown on the SERP. and can be divided into four:

They are:

Informative

Commercial

Transactional

Navigational

In subsequent posts, I'll be explaining more about SERP components, using snippets to increase your traffic, ranking higher on SERP, and how you can work with search intents.

Salmak Hub

01/06/2022

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