08/08/2023
Trying to become a successful business owner will ruin your business
Here's what I want you to do instead,
Try to build a business that is constantly adding value to people's lives.
Now the question is,
How do you build a business that's constantly adding value to people's lives?
Before we get into the tea of the matter,
Let me tell you what happened in my place a few weeks back.
I wanted to start creating video content,
to effectively add value to businesses just like yours.
But I had one challenge, the wall in my place was rough.
So I decided to paint it,
just to have a smooth and neat background.
So I called a painter.
I wanted to paint a particular wall in my place,
But the painter suggested I should paint the entire place.
After painting, the entire room was looking rough,
Including the particular wall I wanted to paint.
The reason is, the paint wasn't enough.
And before now the painter said, the budget can get the job done.
At this point I was angry,
I felt like I had done business with the wrong person.
In fact
I felt like not creating video content ever again.
Now pay attention
Adding value is simple, most times it cost nothing.
It starts from knowing why the prospect wants the service or product.
In my case I told the painter why I was painting.
Maybe because I really wanted him to do a good Job.
But the thing is
You can ask your prospect,
ask them why till you get a solid why.
If you know why your prospect is buying that particular product,
Adding value becomes easy.
You can easily think of a way out
Let's say for example,
The painter had painted the particular wall I wanted.
The job would have been perfect.
He was trying to give the best of service,
Forgetting the reason I wanted to paint
Now, here is the equation
The reason your prospect is buying your product + Your product = adding value
Let me make it simpler
Reason + product = value
But did you notice how I knew how he could have done a great job?
Your prospect also knows how you can serve them better.
So when next you get out there,
Use the formula.
Ask them why
Ask them how