Hundred Works

Hundred Works We help business and brands grow with Copy and Marketing Strategies. We bring your visions to life.

I've audited a lot of nurture sequences, and I always start in the same three places. If you want a quick self-check, se...
22/07/2026

I've audited a lot of nurture sequences, and I always start in the same three places.

If you want a quick self-check,
search for the answers to these the way I do:

1. Does every email have a reason to exist?

Not "we should probably send something this week,"

an actual reason.

If you can't say in one sentence why an email is in the sequence,

your subscriber definitely won't feel the need either.

2. Is there a clear story arc?

A good nurture sequence takes someone on a journey:

from

"who is this" to
"I see why this matters" to
"I trust these people" to
"I'm ready to talk."

If your emails jump around with no flow,

subscribers feel that,
even if they can't name it.

3. Where's the drop-off?

Every sequence has a point where opens or clicks dip hardest.

That email is almost always trying to do too much,

or it's the one where you started selling before you'd earned it.

Find that email first.

Fixing it usually does more than tweaking the whole sequence from scratch.

These three checks take about 20 minutes and usually surface the exact problem.

Worth doing before you write a single new email.

Till next time,
Stay Hundred.

I'm certain most business owners (and you reading this) won't take this lightly,but everyone needs to know,That your ema...
21/07/2026

I'm certain most business owners (and you reading this) won't take this lightly,

but everyone needs to know,

That your email list is worth more than your follower count, and most businesses treat it like the opposite is true.

Think about it.

A follower can see your post if the algorithm's feeling generous and decides to show it to them,

But An email subscriber,

they have no choice but to see directly what's in their inbox.

No algorithm standing in the middle deciding whether you deserve their attention.

Platforms can also just... change, impressions do drop without scientific backing and features disappear overnight.

But your email list doesn't answer to any of that.

It's the one channel you actually own.

Now I'm not saying ditch social media, it's great for visibility and building a following in the first place.

But if you had to choose which asset to protect, the list wins every time.

It's the difference between renting attention and owning a direct line to people who already said yes to hearing from you.

So,
Are you treating your list like the asset it is, or are you chasing the next viral post?

Oh well,

Till next time,
Stay Hundred.

Staring at a blank subject line field is its own special kind of pain, I feel your pain 😌,So here are 10 formulas to ste...
17/07/2026

Staring at a blank subject line field is its own special kind of pain,

I feel your pain 😌,

So here are 10 formulas to steal next time you're stuck.

1. The direct benefit:
"How to [achieve outcome] without [common pain point]"

2. The curiosity gap:
"The one thing most [audience] get wrong about [topic]"

3. The number:
"3 ways to [outcome] this month"

4. The question:
"Is [common belief] actually costing you [result]?"

5. The mistake callout:
"The [X] mistake I see in almost every [industry] business"

6. The personal note:
"Something I noticed this week"

7. The urgency (used honestly please):
"Last call for [specific thing], closes [date]"

8. The contrarian take:
"Why [popular belief] might be wrong"

9. The behind the scenes:
"What actually happens when we [process/service]"

10. The simple statement:
"[Outcome] is easier than you think"

You don't need too much brainstorming to come up with a great subject line...

well sometimes you do

But a winning subject line just needs to make someone curious enough,

or see enough value, to at least give you the next 10 seconds of their attention.

That's the whole job.

Bookmark this one for your next writing session.

And till next time,
Stay Hundred.

I blame advertising.Not the annoying kind, The clever billboards and award-winning commercials. The kind that makes you ...
16/07/2026

I blame advertising.

Not the annoying kind,

The clever billboards and award-winning commercials.
The kind that makes you think copywriting is all about writing genius one-liners.

So back then, I genuinely thought the goal was to sound smart,

I used the big words, polished sentences,
the kind of copy that sounds impressive when read out loud.

Turns out that's the opposite of what works.

The best copy I've ever written sounds like something you'd actually say to a friend during lunch time.

Simple words and short sentences.
Nothing that makes the reader stop and think,

Or rather makes the listener ask me to repeat.

I used to see plain language as a weakness,
like I wasn't trying hard enough.

Now I see it as the entire point,

Because the average person is stressed,
no need increasing that with my copy.

Clever copy might get admired,

clear copy gets read, understood, and acted on.
And at the end of the day,

nobody's forwarding your email to a friend because of your impressive vocabulary.

They're forwarding it because it made sense and it mattered to them.

It took me a while to unlearn "sound smart"
and replace it with "be understood."

Wish someone had just told me on day one.
Or maybe they did, I just didn't listen 🤔...

Anyway,

Till next time,
Stay Hundred.

At this point, every email I open is entering an audit competition in my head. And thinking about it now, the same three...
15/07/2026

At this point, every email I open is entering an audit competition in my head.

And thinking about it now,

the same three mistakes show up almost every single time.
If you fix nothing else this month, fix these.

1. The subject line and the email don't match

Subject line promises one thing, (at least if it's nice enough to not be a click bait),

the email delivers something else.
It gets an open✅, sure,

but it also gradually trains your list to stop trusting you.
Do this enough times and even your good subject lines stop working.

2. No clear single action

Emails with five links, three CTAs, and two "by the ways" tend to get zero clicks, not more.

When everything is important,
nothing is.

Pick the one thing you actually want the reader to do
and build the whole email around it.

3. Selling before earning it

Jumping straight to "book a call"
without any context, value, or trust built first.

It's the email equivalent of a stranger asking to borrow your car five seconds after meeting you.

None of these are hard to fix.
They're just easy to miss when you're the one who wrote the email and already know what you meant.

Which one of these hits closest to home?
Take note of it,
Make ammends if you can,

And till next time,
Stay Hundred.

Why are you so obsessed with your open rates?An open just means someone saw your subject line and didn't hate it enough ...
14/07/2026

Why are you so obsessed with your open rates?

An open just means someone saw your subject line and didn't hate it enough to skip it.

That's it.

It tells you nothing about whether they actually read your email,

cared about what you said,

or were anywhere close to taking action.

Someone can "open" your email while scrolling to the next one in 0.6 seconds.

Congrats, that counts.

But what actually matters is intent.

Why did this person open it?

Are they problem aware?

Are they comparing you to competitors?

Are they just curious, or are they close to ready to buy?

Because two people can open the exact same email for completely different reasons,

and if your follow-up treats them identically,

you're going to lose one of them.

So pay closer attention to

leads’ click behaviour,

content engagement patterns,

and direct signals like replies.

Chasing higher open rates without understanding intent

is like celebrating that more people looked at your storefront window,

without checking if any of them actually walked in.

Track opens if you want,

Just don't mistake it for the whole story.

Till next time,
Stay Hundred.

Are your welcome emails getting more opens, clicks and engagement than your regular newsletters?That's perfectly fine Wh...
13/07/2026

Are your welcome emails getting more opens, clicks and engagement than your regular newsletters?

That's perfectly fine

Why? You ask

Timing and intent, mostly.

When someone joins your list, they're warm.

They just made a decision to hear what you've got for them.

That's the exact moment they're most curious, most attentive,

and most likely to actually read what you send.

Whereas your newsletter six months later is landing in the inbox of someone who forgot they even signed up.

There's also the personal factor.

Welcome emails usually feel like they're talking to one person.

Newsletters often feel like they're talking to everyone,

which, ironically, means they land with no one in particular.

But this isn't an argument against newsletters.

It's a reminder that your welcome sequence deserves way more attention than most businesses give it.

If you're only optimizing the emails you send every week,

and ignoring the ones new subscribers get on day one,

you're polishing the wrong end of the funnel.

Your best converting email might already exist,

But you probably overlooked it.

Have you actually looked at your welcome email's numbers lately?

Try doing that today,

And,

Till next time,
Stay Hundred.

Ever seen those movie trailers that only show you the best scenes?And of course, you proceed to purchase tickets for the...
22/06/2026

Ever seen those movie trailers that only show you the best scenes?

And of course, you proceed to purchase tickets for the supposed “next best 2 hours of your life,”

only to find the actual movie is a total bore.

I know,
you’d probably feel like punching the trailer director in the stomach.

But that’s exactly what it feels like when you write your emails for opens and not conversions.

Just like you’d want to punch that director, the people who open your emails would probably feel the same way if they could.

So if you don’t want to receive virtual punches in the gut,
or run into deliverability issues,

make sure you:

💯 Promise in your subject line what your email body actually delivers
💯 Avoid vague hooks and unclear subject lines
💯 Avoid clickbait (just between the two of us, it really stinks)

So there you have it.

Keep in mind that it’s better to have lower open rates with higher conversions
than to have high open rates with no conversions.

Write for the clicks after the opens.

And till next time,
Stay Hundred.

This week, we’ll be talking about the costly mistakes you make when sending emails to your subscribers.And as usual,keep...
21/06/2026

This week, we’ll be talking about the costly mistakes you make when sending emails to your subscribers.

And as usual,

keep in mind that he who makes a mistake hardly ever knows he’s actually making one.

So from Monday the 22nd and the days that follow, we’ll be looking at the things you are (or aren’t) doing that are costing the productivity of your email marketing strategy.

Till then,
Stay Hundred.

Your subscribers are opening your emails but not taking action. Here's what might be happening.One of the most frustrati...
16/06/2026

Your subscribers are opening your emails but not taking action. Here's what might be happening.

One of the most frustrating situations in email marketing is this,

People are opening.

Nobody is clicking.

At that point, it starts feeling personal.

You begin staring at your dashboard like it owes you money.

But open rates and action rates are two completely different things.

An open simply means:
"I was curious enough to look."

A click means:
"I was convinced enough to move."

Big difference.

Usually when subscribers aren't taking action, one of these things is happening:

1️⃣ The next step isn't clear.

They read the email and think:

"Interesting."

Then what?

2️⃣ The email creates interest but not urgency.

People like it. They agree with it.

They save it for later.

And later never arrives.

3️⃣ The offer isn't connected to the problem.

The email talks about one thing.

The CTA asks them to do something completely different.

Now they're confused.

And confused people rarely click.

A good email doesn't just get attention.

It guides attention somewhere useful.

That's where conversions happen.

Till next time,
Stay Hundred

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