27/12/2021
Opportunity for Business Growth
As you think ahead of 2022, what does the growing number of online shoppers in Nigeria mean for your business?
There are about 80 million online shoppers in Nigeria today in 2021. A survey by Statista indicates that there were 76.7 million online shoppers that resulted in transactions worth about a hundred trillion naira monthly in 2020 in the country.
Considering these figures, the number of online shoppers in the country is expected to rise and continue to do so beyond 2022. This means that you can take your business online to have a market share of these millions of online shoppers.
Wherever you work or trade, your local market now is no longer your local government area but nationwide, and you've got an opportunity for global reach. You already know this.
When you have set up your business properly online, your brand will show up in search engine results when customers search for businesses like yours. They do not have to type in the name of your business before it appears in search.
What you might want to know now is how to launch your business online and be found when customers type into Google Search, for instance, the name of a product that you sell or a service that you render. To launch your business online, you can take the five steps that follow. The first three are free of charge:
1. List your business on Google by creating a Google Business Profile at https://business.google.com/create;
2. Set up a YouTube channel for video in your business name;
3. Create a page for your business;
4. Buy a domain name (.com, .org, .ng, etc.) and a hosting plan for a website for your business at Whogohost here https://bit.ly/web_domain;
5. Consult a web or mobile app developer to design and develop your website.
Although it is not required to have a website or an app to sell online nowadays, having one is convenient for customers to have all your products, services, and essential information in one place on the web.
Furthermore, it increases your chance of converting your visitors to customers; it adds some credibility to your brand online; it makes your business viable against competitors, and it enables you to take advantage of some of the most powerful SEO tools on the web such as analytics and backlinks. Analytics provides data that enables you to take informed decisions and actions to convert your visitors to paying customers while backlinks create links to direct customer traffic from other websites to yours.
Once you complete the five steps, your business will be in a strong position to take advantage of the online opportunity and cut out your market share of the volume of transactions worth trillions of naira initiated every month on the web in Nigeria. The opportunity is too big to ignore.
Verify figures cited at https://bit.ly/online_shoppers in Nigeria.
